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Consultant: Apple iPhone in Canada will be too little, too late
Wednesday, April 30, 2008 - 01:53 PM EST

"The long wait for iPhones in Canada will soon be over," Cheryl Chan reports for The Vancouver Province. "Rogers Communications announced yesterday that it has inked a deal with California-based Apple Inc. to carry the iconic, much-awaited devices nationwide."

Chan reports, "Eamon Hoey, of Toronto-based management consulting firm Hoey and Associates, said the release of the iPhone in Canada will be too little, too late. 'It just doesn't matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It's no longer a novelty.'"

Full article here.

[Thanks to MacDailyNews Reader "bc" for the heads up.]

MacDailyNews Take: Besides getting immediately iCal'ed for abject idiocy in preparation for guaranteed future ridicule, Eamon Hoey — Canada's Rob Enderle — will also get his Hoey and Associates client list republished right here:

Hoey Associates' client list includes:
• Bell Canada
• NorthwestTel
• SaskTel
• yak
• Group of Gold Line
• Telus
• Toronto Hydro Telecom
• Telecom Ottawa
Source: Hoey Associates

Tellingly, Rogers Communications is glaringly absent from Hoey and Associates' client list, but Rogers' competitors are, of course, in plentiful abundance.

Shouldn't Cheryl Chan have disclosed such obviously germane information in her report?

Contacts:
• Cheryl Chan:
• The Vancouver Province Editor-in-chief, Wayne Moriarty:

While we have no love lost for Rogers and their fleecing of Canadian consumers, we value transparency in the media to the utmost. If the likes of The Vancouver Province won't provide it, we will.

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Apr 30, 08 - 12:59 pm Comment from: madonna

Too Little to Late? I think not. More like about freakin time!!!

Apr 30, 08 - 01:03 pm Comment from: macoverdose_dot_com

I love that MDN iCal's all these clowns... To little to late is what he should be saying about his clients.

Apr 30, 08 - 01:05 pm Comment from: Thorin

Ah, the race toward irrelevance. Fun to watch ain't it?

Apr 30, 08 - 01:05 pm Comment from: Wish I Was Here

I wish I could get back the two minutes it took me to read that article.

Apr 30, 08 - 01:06 pm Comment from: Jubei

"'It just doesn't matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It's no longer a novelty.'"

Does he own one? Has he not seen the SDK announcement? Is he living under a rock? Well, now he's iCal'ed. Thats what he gets for being ignorant with iPhone development.

Apr 30, 08 - 01:06 pm Comment from: lostspaceman

for an MDN take, that was brilliant. They seem to have every telco in the country on that list except rogers.

Apr 30, 08 - 01:09 pm Comment from: gman

GREAT catch on the clients of Hoey.

Apr 30, 08 - 01:12 pm Comment from: Cubert

Wow! I hope both of their inboxes are flooded with MDN users responses.

Apr 30, 08 - 01:15 pm Comment from: Ampar

"I wish I could get back the two minutes it took me to read that article."

It's in the next update to Time Machine. It will be pre-released before it's available.

Apr 30, 08 - 01:15 pm Comment from: EvangelizeWithRespect

Sounds like a load of Hoey to me...

Apr 30, 08 - 01:18 pm Comment from: iCaller

He is right, iPhone is too little too late, just look at the pathetic (MDN bloodbath yeah right lol) iPhone sales in Europe, I wonder if the carriers even made any profit whatsoever.

Apr 30, 08 - 01:29 pm Comment from: HMCIV

I really hoped the client list was made up. Then I clicked on "yak".

Apr 30, 08 - 01:33 pm Comment from: The Mac That Roared

@EvangelizeWithRespect

Oooooh, beat me to it!!

Apr 30, 08 - 01:34 pm Comment from: Mac+

This guy doesn't know what is talking about... how come it'll be too late for iPhone 2.0?

Apr 30, 08 - 01:36 pm Comment from: jeffv

Question: When MDN posts an email address, does anyone have an idea of just how many emails get sent? Is it in the hundreds? more? just curious how many email boxes have been shut down

grin

Apr 30, 08 - 01:42 pm Comment from: Mr. Peabody

Bill Gates to Mr. Hoey, "... check is in the mail!" Mr. Hoey, "Nice doing business with you!"

Unfortunately for Mr. Hoey, and fortunately for Canadians, just 'cause he says so doesn't make it so.

Apr 30, 08 - 01:53 pm Comment from: Falkirk

'It just doesn't matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It's no longer a novelty.'"

Well, it's easy to shoot down this remark by pointing out that Apple is expected to release a new iteration of the iPhone and there probably won't be any phones comparable to that. (Not to mention what happens when the App Store opens in June and re-invents the cell phone world - again.)

But let's just take him at face value. Where are these alternatives to the iPhone he's talking about? Everyone's chasing the iPhone. No one's come up with anything that currently competes with the iPhone.

I know he's just trying to get hits, but...c'mon! You've got to at least PRETEND that your critique is viable.

Apr 30, 08 - 02:04 pm Comment from: Constable Odo

It seems that someone is talking total nonsense. What exactly is this particular alternative or replacement for the iPhone? There might be some close alternatives for the 2.5G iPhone, but there won't be anything that comes close the the 3G iPhone. It may not have a features list as long as a chimp's arm but what it will have will most likely be easily accessible and with those SDK apps coming down the pike, all the other smartphones might as well be designated for the scrapheap.

Apr 30, 08 - 02:10 pm Comment from: poo

"I wish I could get back the two minutes it took me to read that article."

I wish I could get back every second of the time I spent reading The Province over the years... it is a disgrace as a "news" source. It really only exists to pacify sports and, to a lesser extent, "entertainment" fans and glut up our lives with even more advertising.

The two daily papers in Vancouver are published by the same crap company and should be ashamed to even exist.

Apr 30, 08 - 02:27 pm Comment from: gmac

much ado about nothing... who cares... people will buy the unlocked version of the phone anyway...

i dont even have one... but when the 3G model comes out. look for a bunch of iPhones to flood the unlocked market

Apr 30, 08 - 02:30 pm Comment from: gmac

oh, and the iPhone will still dominate with Blackberrys as the only competitior. enough said... bad press hasnt stopped Apple products when they are what the customers want. Only the dumb guy believes everything in the media regarding a product without checking it out.

At least i had the decent enough to check out Vista before saying XP was better because it was faster.

Apr 30, 08 - 02:35 pm Comment from: marcos

hoey is hooey

Apr 30, 08 - 02:41 pm Comment from: Greg

Sounds pretty much like Balmer's talking points were reprinted verbatim.

Apr 30, 08 - 03:01 pm Comment from: Swing Geezer

Let's just assume that only Mac folks would want to buy an iPhone so as to carry their Address Book, and iCal with them. This ignores all the other cool stuff the iPhone does.

In Canada that must be 3/4 of a million folks. (I'm guessing, it may be much more, and growing)

Gee, if I had a captive market of 3/4 Million qualified buyers for something worth $500, I'd be thrilled.

I just bought a $500 Razr to replace a stolen Razr. The old Razr would update the address book on BlueTooth. The new one requires so many workarounds as to be almost unusable.

I'm a tad annoyed. I paid the full price so as not to be stuck on my service for longer than necessary as I expected the iPhone to arrive soon.

Apr 30, 08 - 03:11 pm Comment from: Chew

iphone Canadian release=good
Rogers` tie in=bad
inevitable iphone VOIP client=best

Apr 30, 08 - 03:15 pm Comment from: ElderNorm

Its easy to be ignorant. This commenter proves it. grin He has no idea what an iPhone is nor does he care. He is selling his information to people and he is telling them what they want to here.

I listened to one of his comments. What a know-nothing. grin

en

Apr 30, 08 - 03:19 pm Comment from: 84 Mac Guy

I thought the Canucks lived in a more honest country than those of us in the USA. But Mr. Hoey proves that lying scum know no national boundaries.

Apr 30, 08 - 03:25 pm Comment from: BizZAro BalLmer

Let the bonehead get his hits. Sales will prove otherwise.
It's gonna be a banner second half of 2008 fpr Apple and it phones.

Apr 30, 08 - 04:11 pm Comment from: Steve - If this guy where my consultant...

... I'd fire him. Why? Simple? It is plain this guy just says stuff to please people and pad his wallet. In other words, this guy consulting for me is simply going to tell me what I want to hear, and it is blatently obvious.

The exact reason no one should ever hire Enderle. Man, this guy will tell you whatever you want to hear. Please...

Apr 30, 08 - 04:28 pm Comment from: Snap E

If its too little too late how come its still selling?

Apr 30, 08 - 05:12 pm Comment from: MIKE

Its dumb that it took so long.. I'd rather just have my regular phone + an iPod touch...

PS. Even though I'm Canadian, I'll laugh if Apple eats RIMs lunch on this one..

Apr 30, 08 - 05:33 pm Comment from: yet another steve via iPodDailyNews

There were always alternatives. They just all suck.

There will always be good money in telling your clients what they want to hear.

Actually there are only 3 kinds of phones: iphones, crackberries, and POS. Crackberries still count cuz they're distinct and a lot of their users really love them (though not as much as iphone users love theirs).

But hey, the POS market should continue for a few more years, if only because Apple can't make 1 billion phones a year. However, 5 years from now when the subsidized price of a REAL iphone is perhaps $99... and it runs 5000 applications...

Well that's why you need consultants who will tell you what you want to hear... so you can sleep at night.

Because, hey, it might not take five years!

Apr 30, 08 - 05:51 pm Comment from: rickw

"'It just doesn't matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It's no longer a novelty.'"

HA HA HA HA HAAAAA!.

Didn't I hear this from the PALM CEO? Wake up idiot, smell the coffee beans.

Apr 30, 08 - 05:52 pm Comment from: rickw

...another thing, Palm sells the Centro for $99.00, but I still want an iPhone. So does everyone else......duh! It doesn't matter if you give another phone away, the simplicity and convergence of the iphone is what makes it a winner EVERYWHERE!

Apr 30, 08 - 06:06 pm Comment from: tt

oh man, can I invest cash??? short their statement?

Apr 30, 08 - 06:25 pm Comment from: Sheepish noob

Um . . . what do you mean by iCal'ed?

Apr 30, 08 - 06:32 pm Comment from: hortense the cow

Mr Hooey has a point: it's just a matter of time before his countrymen (from the far east) come up with a good counterfeit. Of whatever. That's, after all, who they are, and they are very good at it.

Apr 30, 08 - 07:56 pm Comment from: Aaquib

iPod Touch's are the best. What would you need a phone for?? To talk to people?!? PSSSHAW, that's SOOO over rated.

Lol. Talking to people! It's almost as crazy as....Talking to people!!


STAY LONELY
STAY PROUD

APPLE. THINK DIFFERENT.

Apr 30, 08 - 07:57 pm Comment from: Michael Dickson

Dear Wayne,
It is disappointing that your staff will write without disclosing critical information:
Cheryl Chan quotes Eamon Hoey of Hoey Associates in this article:
http://www.canada.com/theprovince/news/money/story.html?id=575e8691-4ce8-41b4-9881-95e8e1990b6d
"Too Late, Novelty's gone, critics say'

Hoey Associates' client list includes:
• Bell Canada
• NorthwestTel
• SaskTel
• yak
• Group of Gold Line
• Telus
• Toronto Hydro Telecom
• Telecom Ottawa
Source: Hoey Associates <http://www.hoeyassociates.ca/clients.htm>

all competitors of Rogers Communications - who's releasing the iPhone.

This looks pretty poor.

Please consider that when this happens it either, at best, undermines the integrity of journalism or at worst, confirms our worst fears regarding the death of journalistic integrity.

I'll watch with interest to see if the disclosure that statement deserves is forthcoming.



Kind Regards,

Michael Dickson

reply:
On 01/05/2008, at 8:56 AM, Moriarty, Wayne (VAN_Exchange) wrote:


To disclose that information would only be fair if we disclosed client information about everyone used in the story. There are a number of views on the impact of iphone in the canadian market. We presented some of them.

I believe the future of journalism has not been set back as a result of this information not being disclosed.

--------------------------
Sent from my BlackBerry Wireless Handheld

I thought that was interesting so:

Dear Wayne,
It's pretty clear the level of conflict of interest in this case makes Hoey Associates a poor and obviously biased opinion. This is not represented in the article and frankly looks weak.

I think then in this case my fears are realised - you are willing to quote heavily biased "opinions" who are clearly paid to have these opinions for commercial reasons.

Not disclosing this does make it difficult for me to swallow that your publication isn't diluting journalistic integrity.

then -
Thanks Michael. I can't say I agree with you. But I do have a question: I have been editor here for five years and nothing ... not gas prices, not the war in iraq, not the federal election ... has produced the sort of letter writing campaign i've seen with this story. Why is that? All this fellow said — AT THE END OF AN OTHERWISE GLOWING STORY — was that the interest will be impacted by new and similar products. That statment is echoed by Mr. Kilburn, who is not representing anyone.

What's going on here that so many people have jumped on this? Who are you all working for?

Wayne

I got creative at this point...


I am interested in iPhone releases because all of my clients are looking forward to it in Australia - so I'm watching the news about it with interest.

What irritated me was the article's tag line was negative (which doesn't normally annoy me at all) but it was negative without saying why it was said.

It inflames my sense of justice when this happens. If you had said Hoey Associates where strategic planners for the competing telcos I would not have made any comment. It would have been possible to draw a conclusion that made sense at that point and I'd have probably smiled...

You didn't and that's poor form. It makes you look like you are either being paid to give poor reviews by someone or that you are employing people who feel it's ok to not support statements with context.
Eamon went on to say:
""It just doesn't matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It's no longer a novelty.""

which is actually funny- alternatives to the iPhone? really? then why is everyone promising iPhone killers still? that do not even come close?

Everywhere else in the world? really? not here... Not that Australia obviously counts - just an Island after all...

To use that in the tag is just foolish.

The iPhone V2 is due for release next month or month after... so catching up to the current iPhone is a little pointless.

It is a positive article - which makes the tag unrepresentative of the piece.

I'm willing to bet going on market trend the companies that Hoey represent are worried. Have you actually looked at the uptake figures on the iPhone? It is astonishing.
Do a search - it's interesting news.

The reason you coped it is that there are sites that combine news on these things and your piece was noted with interest among many of them. Perhaps the people interested in these sites are more likely to test what they read rather than just swallow it.

I for one really dislike journalism that is biased without disclosure. I tend to make comment about it if it is astonishingly blatant.

I hope your inbox doesn't explode but perhaps this is a good example of checking integrity before publishing?

Apr 30, 08 - 09:36 pm Comment from: Jonny Canuck

Michael,

Good on ya, mate! wink

Apr 30, 08 - 09:43 pm Comment from: Jonny Canuck

The Province ... really only exists to pacify sports and, to a lesser extent, "entertainment" fans, and glut up our lives with even more advertising.

It'll be interesting to see the official 'Opinions' page in the next two days. wink

I don't even read the tech pages anymore, because invariably — they get it wrong or bitch about the most irrelevant stuff.

Apr 30, 08 - 11:38 pm Comment from: Dogs Bollocks

The Province is the worst 'newspaper' in the known universe.
I believe it has some utility when used as firestarter, but thats as far as it goes.

Sadly, Canada is a conservative, uptight little place, with little imagination. Its a bit like the UK, but without the humour and the decent beer, but with a cowed populace that resemble second-rate accountants, or first rate drunken hockey fans.

I know - I live here.

The iPhone is way too good for Canadians - they arent smart enough to see its genius.

May 01, 08 - 07:20 am Comment from: nonarKitten

Being a Canadian and not jumping on the iPhone hack-wagon to get one out of desperation, I can honestly say it's hardly too little too late. There's nothing from Telus, Bell or anyone else up here that's even close to what the iPhone, let alone, to what potential the iPhone has in the coming months. All those iPhone knock offs won't see the light of day here anytime soon, thanks to our crippling import and CRTC restrictions.

Rogers isn't cheap. An unlimited data plan from Telus is $100 ($60 is you're lucky and live in Ontario), while for $100, all you get from Rogers is 5GB. But it they're the only way to get an iPhone, then Rogers it is. Telus is about to get a beating in the market share department, and maybe then Rogers can drop their price a little.

May 01, 08 - 09:11 am Comment from: Mr. Peabody

Dear Canadian Siblings,

How does coverage compare between Rogers and Telus?

May 01, 08 - 08:04 pm Comment from: Jonny Canuck

Actually, I see a lot of folks holding parts of The Province several times a week... as they leave Cockney Kings - Fish-n-Chips!

FWIW, funny Canadians are from the Maritimes. Don't ya know?

BTW, You're not drinking 'KingBeer', are you? red face

May 01, 08 - 08:54 pm Comment from: Road Warrior

@84 Mac Guy: Actually the Canucks do live in a more honest country but we have had to lower our standards so as not to create a great discrepency with our neighbours who have decided to reshape their country into a terrorist nation, part of a triad known as AENUS (Australia, England 'N United States).

As a result of that, having a lying scum is simply part of some preemptive moves to protect ourselves against a terrorist neighbour that can lead an unjustified and unwarranted assault on another sovereign nation.

It must be working too, so far no terrorist attacks here.

May 23, 09 - 12:02 am Comment from: RobertCJ

"it's easy to shoot down this remark by pointing out that Apple is expected to release a new iteration of the iPhone and there probably won't be any phones comparable to that." http://www.dvd-to-psp.com

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