Consumer Reports rates Apple best place to shop
Friday, November 24, 2006 - 04:23 PM EDT"Thinking of buying a PC, a Mac or a laptop this holiday season? If you're in the market for a MacBook or a Mac desktop, Apple's own Web site and its walk-in stores are the best places to buy, according to a survey by Consumer Reports magazine," Sharon Gaudin reports for TechWeb.
"'Apple definitely is doing something right,' said Greg Daugherty, editor at large at the Yonkers, N.Y.-based Consumer Reports. 'The highest-rated one of all, in terms of satisfaction, was buying online from Apple. Its retail store also was at the top of the retail category and not far down from the web site in terms of satisfaction,'" Gaudin reports.
Gaudin reports, "What was it that pushed Apple to the top in consumers' hearts and wallets? Daugherty says people responding to their survey pointed to both selection and service. Apple employees also are known for being well-informed and helpful. 'People are willing to pay a little extra for that,' he noted."
Full article here.
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But isn't it great that people don't have to 'pay extra' for any of that any more?
Apple now meets or beats almost all major competitors in the price/product equation.
They just know the best advertising is word-of-mouth and customer service reinforces that.
There are very few other companies that have as much control over their product line allowing them to be well informed enough to provide the level of service Apple does.