Controversy brews: iBeer app developer sues Carling over iPint virtual beer app for Apple iPhone
Friday, October 17, 2008 - 11:24 AM EST "A software developer who makes a 'virtual beer' application for the iPhone [and iPod touch] announced he is suing Molson Coors, the company that makes Carling lager, for alleged copyright infringement," The Telegraph reports."Steve Sheraton, maker of the iBeer application, is suing the brewery for $12.5 million (£6 million) in damages after claiming the company had copied his idea of a 'virtual pint' and used it to advertise Carling," The Telegraph reports.
"Sheraton's iBeer application installs a virtual beer on the user's iPhone, and uses the handset's built-in accelerometer to mimic the motion of beer suds swilling around a pint glass. Users can also mimic drinking a beer by holding the iPhone to their mouth and tipping it back," The Telegraph reports. "The brewing company's version of the application, known as iPint, shows beer rising up the iPhone's screen, as though it's been poured into a pint glass, as well as allowing users to pretend to drink it."
"According to Wired, the technology magazine that first reported the story, Molson Coors approached Mr Sheraton a few months after he released iBeer, asking if it could use the application to market its lagers. Mr Sheraton refused the request, so the brewers set about making their own version of the application," The Telegraph reports.
"Sheraton is suing Molson Coors for almost $12.5 million in lost earnings, arguing that iPint, which has been downloaded more than six million times, has 'significantly impaired the downloading of the iBeer content,'" The Telegraph reports. "Although iPint is no longer available in the US, after Mr Sheraton's company, Hottris, sent a cease and desist letter to the application's makers, it is still listed on the iTunes store in other countries."
More details in the full article here.
[Thanks to MacDailyNews Reader "John D." for the heads up.]


I downloaded iPint because it was free... I would have just gone without a beer app if iBeer had been the only one...it's not cool enough to pay for...the best price for either app (iPint or iBeer) is FREE...