Creative CEO Sim Wong Hoo adds fronts to war against Apple iPod
Monday, August 01, 2005 - 11:20 AM EST"In November, Creative Technology Ltd. CEO Sim Wong Hoo declared 'war' on Apple Computer Inc., brashly predicting his firm's MP3 players would knock the ultra popular iPods down a peg or two," Benny Evangelista reports for The San Francisco Chronicle. "So far, that war has proven more costly for Singapore's Creative Technology, which in late June warned investors to expect a fourth-quarter operating loss because of softer than expected sales of its MP3 players. Creative lays claim to second place worldwide for MP3 player sales, but it's a distant second behind Apple's iPod, which outsells its competitors by a 3 to 1 ratio."
Evangelista reports, "Yet in an interview in San Francisco last week, Sim said his long-term vision isn't just to conquer the iPod but to get Creative's technologies into every home entertainment device, including DVD players, cable set top boxes and home theater systems. 'Last year I declared war on Apple, but actually I was thinking of something bigger,' Sim said. 'The war is in the living room. We are going after the living room.'"
Full article here.
MacDailyNews Take: What exactly are Creative's "technologies" beyond using Microsoft's Windows Media Audio with digital rights management? Someone should advise Sim Wong Hoo about the dangers of running a multi-front war — and without weapons, no less.
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the guy is delusional.