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Nov 26, 07 - 09:59 am Comment from: Ampar

Nice! The stream of red shirts reminded me of the classic circus clown car. But hey, at least every customer gets his or her own salesperson!

Nov 26, 07 - 10:14 am Comment from: Triumph the Insult Comic Dog

I'm as big an Apple fan as de next dog, but all of that red-shirt screaming and hollering kind of reminds me of a Polyphonic Spree concert.

Nov 26, 07 - 10:15 am Comment from: Triumph the Insult Comic Dog

Hey, I keed, I keed.

I love cults.

Oh gosh!
Toooo overexited! I would rather wait for the second day! One could beleieve to fall into some babtist church or some other religious histeria! ;(

I love the psychological undertones of the whole concept. Every staff member is there to boost excitement about the launch to ensure people like us who read about it, hear about it, word of mouth, etc, all believe Apple takes launches of such events as a big deal. That "big deal" concept turns into guerilla marketing quite quickly and effectively.

Whether you think it's over the top or are even put off by it, next time you hear about an Apple store opening just ask yourself... what do you expect to happen? A lineup, crowds, give-aways? End result, lots of chatter/exposure. Well done.

the whole thing seemed typically "american" and some of the customers looked a bit uncomfortable with all of the screaming.

Nov 26, 07 - 10:58 am Comment from: Macaday

That was worrying - they sounded like they were a bunch of Steve Monkey Man Ballmers in action...

Nov 26, 07 - 11:27 am Comment from: qka

"With sub-zero temperatures the night before,"

For you Yanks, that meant it was 30° Farenheit

It's an American company!

The more reserved British are not used to being excited about things.

Hey 'almux' - I'd be more worried about being able to spell than 'religious histeria' if I were you.

Exeter is a lovely town, the County Town of Devon, but I wonder why Apple chose it for their latest UK store. Small population (it does have a university), long distances between other urban centres..all a bit of a mystery.

Nov 26, 07 - 12:59 pm Comment from: twilightmoon

@Steve: You can bet that Apple did extensive market research as to the placement of that store. It could be the distance from other Apple stores as well as regional interest in Apple products. Unfortunately, since Apple does not break down it's sales by store for the public, we'll never know for sure how well that one particular store is doing.

I promissed myself: As much as I love Apple, I will always avoid these kinds of scenes.

Nov 27, 07 - 05:33 am Comment from: MacSheikh

@ Macaday

"That was worrying - they sounded like they were a bunch of Steve Monkey Man Ballmers in action..."

Sadly, that was exactly what i thought when i first saw it.

Nov 29, 07 - 10:34 pm Comment from: Shogun

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Nov 29, 07 - 10:35 pm Comment from: Shogun

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Nov 29, 07 - 10:43 pm Comment from: Shogun

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Nov 29, 07 - 10:43 pm Comment from: Shogun

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