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Sat, Nov 21, 2009 - 05:48 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Desperate Microsoft to pay people to use its search service
Wednesday, May 21, 2008 - 02:45 PM EST

"It's come to this. In an effort to gain more market share, Microsoft plans to start paying people now to use its search service," Wendy Tanaka reports for Forbes.

"The software giant is said to be launching a service called LiveSearch cashback, which will give consumers money back when they buy certain products found on the live.com search site," Tanaka reports.

"The move appears to be a desperate attempt by Microsoft to grow search and ultimately boost its search advertising revenues," Tanaka reports.

"After spending a fruitless three months attempting to woo Yahoo!, Microsoft is trying to find ways to rev up its online advertising business, which trails behind Yahoo! and even further behind industry leader Google, which also has the No. 1 search engine with more than 60% market share," Tanaka reports.

Tanaka reports, "Coming up with mobile and in-game advertising strategies is another big focus in Redmond. Robbie Bach, president of Microsoft's entertainment and devices division, said the number of cell phones that can receive rich media ads is going to triple in the next couple of years. 'We think mobile is a tremendous opportunity going forward,' Bach said."

Tanaka reports, ""Bach said Microsoft is experimenting with integrating ads and games, so users don't view them as nuisances."

More in the full article here.

J. Nicholas Hoover reports for InformationWeek, "This isn't the first time Microsoft has rewarded people using its search engine. Last year, Microsoft rewarded users for playing search games with a site called Live Search Club. That initiative provided a temporary boost in Microsoft's search market share, but was later found to have been gamed by hackers looking to increase their awards."

Full article here.

[Thanks to MacDailyNews Reader "Scott" for the heads up.]

MacDailyNews Take: Can't compete? Bribe. It's like second nature to Microsoft.


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May 21, 08 - 01:51 pm Comment from: bjh

"How can we increase our market share ? Search me", says Ballmer.

May 21, 08 - 01:54 pm Comment from: Nutcracker

Microsloth can take thier friggin' adverts, and their filthy, ill-gotten lucre, and stick em where the sun doesn't shine.

Idiots couldn't innovate their way out of a wet paper bag.

May 21, 08 - 01:55 pm Comment from: iLuvMyMacs

<< Microsoft is experimenting with integrating ads and games, so users don't view them as nuisances." >>

What about using Vista. That's nuisance redefined.

As far as the cashback on purchased made from vendors found using liveSearch- From a business perspective- might not be a such a bad idea. Of course, there's gotta be more to it then this. Do you have to search using internet explorer, do you have to be running the search query from a vista machine. Do u have to be a Zune owner. Are u disqualified if u ever walking inside an Apple store. Details to follow.

May 21, 08 - 01:57 pm Comment from: JAYGEE

Just a way for them to waste more money. They can't have much left, can they?

May 21, 08 - 01:57 pm Comment from: iLuvMyMacs

I forgot...

This 'offer' is good-
"Except in Nebraska"

May 21, 08 - 01:58 pm Comment from: HMCIV

Thank goodness Microsoft never uses cash bribes on the government. That could be...

...ooooh. I suddenly feel very compromised.

May 21, 08 - 02:02 pm Comment from: oh my

maybe monkey boy should pay people to use Vista !!

May 21, 08 - 02:06 pm Comment from: macoverdose_dot_com

bribes... advertising on zunes.. and copyright cop embedded in anything with a M$ logo on it..... lol they are amazing. Obviously prolonged exposure to vista has serious implications on the ability to make good decisions

May 21, 08 - 02:12 pm Comment from: Doga Doga

"…Robbie Bach, president of Microsoft's entertainment and devices division, said the number of cell phones that can receive rich media ads is going to triple in the next couple of years. 'We think mobile is a tremendous opportunity going forward,' Bach said.""
Right - Apple's iPhones will quadruple!*
- Doga Doga
* or more!

May 21, 08 - 02:12 pm Comment from: Digits McGee

I love Steve's androgynous swivel money-hand. It makes him look even more waxily lifeless.

With much Photoshop comes much responsibility.

May 21, 08 - 02:14 pm Comment from: ajdowntown

Ok, this is a very misleading title. You are not "paid to search" per say, you are paid cash back to buy things, like any number of sites are doing (for example fatwallet, and even upromise). Now, this LIVE cashback program is actually an off-shoot of a site that M$ bought last year called Jellyfish.com, of which I am an active participant username ajdowntown).

Look, I love bashing M$ as much as the next guy, but there is some serious misleading going on in this article.

May 21, 08 - 02:14 pm Comment from: KenC

Can someone use a "blur" filter on that pic of Ballmer. Those crevices and canyons on his face are just a little too hyperrealistic.

May 21, 08 - 02:16 pm Comment from: ../.

Nice photo. Egg-ducker has womanish hands? smile

May 21, 08 - 02:17 pm Comment from: ajdowntown

Here is a better article from Information Week that gives a better idea of what is going on:

http://www.informationweek.com/news/internet/search/showArticle.jhtml?articleID=207801588

May 21, 08 - 02:18 pm Comment from: Zune Tang®

Sorry, Google & Yahoo. There's a new sheriff in town. The internet now belongs to Microsoft and I, along with my 97.5% market share friends are grateful.

Just when I thought the Microsoft experience couldn't get any better the geniuses in Redmond come up with this. You mean I get paid to use magnificent Microsoft technology? Sign me up!

Your potential. Our passion.™

May 21, 08 - 02:18 pm Comment from: Blue Dream

Someone went to all the trouble to Photoshop that together and didn't do a simple flip horizontal on the hand with the money in it.

May 21, 08 - 02:20 pm Comment from: Blue Dream

My second positive statement about Baldy...he could get a Palmolive endorsement.

May 21, 08 - 02:23 pm Comment from: Macintosh

Wow, they just do everything wrong. I wish someone would sneak a video of a meeting where they brainstorm this kind of stuff.

May 21, 08 - 02:24 pm Comment from: shen

tell ya want MS, if you buy me a MBA i will promise to *always* use your search on it, k?

May 21, 08 - 02:26 pm Comment from: peragrin

after reading the article I am scared. MSF wants to send ads to your mobile phone.

great i get charged per txt message. if i start getting ads via text messages I will sue the senders. You can't charge me for advertising.

May 21, 08 - 02:27 pm Comment from: Not Bill

Such innovation!

May 21, 08 - 02:31 pm Comment from: Dave H

Yuk. Anyone else feel they suddenly need a shower?

May 21, 08 - 02:33 pm Comment from: boyweho

Instead of cash, maybe MS should give people Zune Points! Woo-hoo!

May 21, 08 - 02:47 pm Comment from: Harvey

Now here is something to contemplate: Apple can get people to pay $99 for a service that is elsewhere free (dot Mac), while Microsoft has to bribe people to use a free service. Hm. Steve Jobs would protest that he's not a salesman, but he's a better one than Steve Ballmer.

May 21, 08 - 02:49 pm Comment from: Harvey

Wait a minute! I just realized--Microsoft is a great innovator, after all!

...of ways to make things more annoying than ever.

May 21, 08 - 02:51 pm Comment from: bizlaw

If I start getting MS ads on my iPhone, I'll drive to Redmond and shove a Dell up Ballmer's a**!

May 21, 08 - 02:53 pm Comment from: BizZAro BalLmer

I thought we enjoyed crying about MS...hope I live to see the day when that company really has a melt down.

May 21, 08 - 02:53 pm Comment from: Ampar

"I'll drive to Redmond and shove a Dell up Ballmer's a**!"

I hope you're quick on your feet. I've seen him dive behind a desk.

May 21, 08 - 02:53 pm Comment from: JustJJ

I wish that MS would quit trying compete in every segment (gaming, search, music players...) and focus on their core business - OS and productivity software. Maybe then they could produce something that was worth upgrading to for their customers.

May 21, 08 - 03:03 pm Comment from: Ouate de Phoque

with this news, AAPL is down nearly 5%

May 21, 08 - 03:36 pm Comment from: Mark

I can't stand Microsoft as much as the next Mac user, but I have to tell you that I looked at the cash back program, and it's pretty sweet. And I don't mind TAKING money from Microsoft. They even have 5% cash back on the iphone. When the 3G comes out, I'm going to use Live Search to save some money.

Also, it does work with Firefox. I don't know about Safari, though.

May 21, 08 - 04:12 pm Comment from: @digits mcgee

on the money!!!

May 21, 08 - 05:22 pm Comment from: Mr. Peabody

Oh this is perfect! MS is very wealthy, but no bank account is bottomless. I say let them keep on buying up their competition, and let them keep on paying people to use their stuff - until they just plain run outta $$$. Maybe that's what's really going on. They realize their riding a non-replayable wave and their going all in. Could we be so lucky?

Probably not, but only for one single reason - the installed user base - that's always their fallback. If MS went under tomorrow I wonder how many decades they could keep going just providing support and nothing else. Yikes. They really are a deeply rooted virus.

May 21, 08 - 05:54 pm Comment from: New Business Model

"Oh this is perfect! MS is very wealthy, but no bank account is bottomless"

Actually read for a second about how this works. This is no simple incentive payment to use the service.

The cash to do this comes from the advertisers. For the advertiser it's a no-brainer, no sale, no ad payment. For Microsoft likewise, no purchase, no payout.

It's actually a new, more attractive business model for online ads, with an incentive to pull the customers in. Why wouldn't a vendor try it? If it doesn't work, you lose nothing.

" I don't mind TAKING money from Microsoft. They even have 5% cash back on the iphone. "

The money comes from - you guessed it - Apple or whoever sells the phone. Good luck thinking you're hurting Microsoft by doing this. Microsoft is just waiting for you to take "their" "free" money.

May 21, 08 - 06:12 pm Comment from: Revelation

...And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.

Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six.

May 21, 08 - 06:19 pm Comment from: Macromancer

"with this news, AAPL is down nearly 5%"

You actually think THIS had something to do with AAPL's drop today?
L.O.L.

May 21, 08 - 06:53 pm Comment from: Revelation

"You actually think THIS had something to do with AAPL's drop today"

And they worshipped the dragon which gave power unto the beast: and they worshipped the beast, saying, Who is like unto the beast? who is able to make war with him?

May 21, 08 - 06:57 pm Comment from: Petey

'Ingame advertising'...

Now expect the next Halo game heros to have coca cola stickers all over their armour.

Jesus - boy are Microsoft desperate.

They are a sinking ship with no port to go to, its just a matter of time before they are gonna sink.

Its only a matter of time and where and when.

May 21, 08 - 07:09 pm Comment from: money grab

IMO veryone should sign up and take FULL advantage of this service!

Then when the money dries up, bail.

MS appears to value market share over everything else, including business sense. If they're gonna piss away the fortune, why not collect a part of it?

May 21, 08 - 07:31 pm Comment from: However

"IMO veryone should sign up and take FULL advantage of this service!

Then when the money dries up, bail."

Yes, if you even remotely understood how this works and understood that the money you get comes from the person who sells you the widget, the money will dry up right around NEVER.

But good luck with your scheme...

May 21, 08 - 07:35 pm Comment from: Dumb Fanboys

How funny, Apple Fanboys scheming to contribute to Microsoft's bottom line while thinking they're hurting the company...

May 21, 08 - 09:48 pm Comment from: TheConfuzed1

Whoever Photochopped the pic gave Steve Ballmer girl hands. smile

May 21, 08 - 10:00 pm Comment from: hs

chances are the procedure to get the cash back would be so convoluted and painful, with hidden charges for this an that, that it probably cost the consumer MORE in true m$ style

mw: dead

May 22, 08 - 01:04 am Comment from: Jubei

This is the root of the problem with MS having a monopoly that provides guaranteed revenue quarter after quarter. It allows them to distrupt markets so that they can try and tie it all in to Windows.

May 22, 08 - 06:33 am Comment from: LinuxGuyAndMacProdigalSon

boyweho, you beat me to it. Microsoft is actually learning. Not too long ago, they would have awarded Zune points, not given back cash. rolleyes

May 22, 08 - 07:57 am Comment from: @Not Jubei

"It allows them to distrupt markets so that they can try and tie it all in to Windows."

Just what piece of this evil plan is tied to Windows?

May 22, 08 - 10:37 am Comment from: Al

Microsoft is giving out money to use their products?.

Send me a check and I'll switch to a Vista PC.

There must be at least 6 zeros to the right of the decimal on that check though.

I may be a man whore, but I'm not a cheap man whore.

May 22, 08 - 02:49 pm Comment from: alansky

So when does Apple's "You couldn't pay me to switch to Microsoft" advertising campaign begin?

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