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Developer didn’t foresee new career when he bought his first Mac last year, it just sort of happened
Saturday, March 21, 2009 - 11:08 AM EST

"Todd Moore didn't foresee that he was about to embark on a new career when he bought his first Mac last year. It just sort of happened," Mike Musgrove reports for The Washington Post.

"Moore, a 35-year-old Sterling resident, had been spending his working life pulling down six figures as a network security professional -- a job he liked well enough. But after reading a few get-rich-quick stories about programmers making good money from selling applications designed to run on the iPhone or iPod Touch, he decided to give it a go," Musgrove reports. "How hard could it be?"

"Learning the tricks of iPhone development in his spare time, Moore rolled out a handful of applications and posted them for sale on Apple's App Store. Some went nowhere, sales-wise, but a couple have hit the big time," Musgrove reports.

"The biggest success, so far: White Noise, a $1 program that generates soothing sounds for people who have a hard time getting to sleep. Card Counter, a $3 application designed to help users learn the principles of counting cards to win at blackjack, has also been a brisk seller," Musgrove reports. "Last month, on the software sales-tracking charts at iTunes, both programs appeared on the 'top 20' most-purchased list. That's about the time Moore gave his two weeks notice and decided to pursue this dream full time. 'In one week, I made what I would've made in four months," he said. "That's when I decided to pull the trigger.'"

Musbrove reports, "Moore isn't the only Washington-area dreamer who has hopped into this hot new area of software development..."

Full article here.

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Mar 21, 09 - 10:17 am Comment from: Maddog

That's awesome. Good for Mr. Moore!

Mar 21, 09 - 10:21 am Comment from: twilightmoon

Making six figures at a steady job means security.

Making the same amount on the App Store is great but is it sustainable long term?

Is it a good idea to give up that job not knowing if the money will continue to flow in in a few weeks? A few months?

He's 35 so he has to have lived some life already, and I suspect he didn't make his decision without some deliberation. I just hope it works out for him, he seems to have some creative spark if he makes a white noise and card counting App, two very different Apps he's got a good chance to come up with more.

Just hope for his sake that he doesn't regret making that decision in a couple years.

Mar 21, 09 - 10:29 am Comment from: Where is ???

Zune Tang with his witty comments. I miss him.

Ok, in all seriousness, great to read and something I have know for a long time. Apple provides a great set of development tools that are free and easy to work with in comparison to other things that are out there.

Just take a look at some of the apps on OS X that really leverage the OS and it's tool to the hilt. We see this now with some of the iPhone apps and I can not wait to see what the 3.0 SDK offers.

As a customer I love what is coming, as a developer I love it even more, but as an investor I am over the moon on the new SDK.

WinMO,Android, and OpenMoko what do you have next for us?

MW: Read - As in read balance sheet grow due tothe long term cash cow that is the iPhone.

Mar 21, 09 - 10:30 am Comment from: WTFrank

35 is a great time to take that chance before you get stuck in thinking Mediocrity is the height of all that you can do. Not everyone from his generation is capable of making that choice. Best of fortune to him!

Mar 21, 09 - 10:36 am Comment from: mark

Well, he can always go back. He seems to have the drive to make up for whatever he misses as the field grows and changes.

Network security professionals will be in great demand as long as Microsoft doesn't rewrite Windows from scratch.

Mar 21, 09 - 11:10 am Comment from: It's About Time

Reminds me of what "think different" really means.

With the release of the 3.0 SDK the app store will redfine the meaning of success for software developers such as Todd Moore.

A lot easier in this economic environment to convince someone to spend $1 to $5, then $50 or $100. Multiply that by the number of people accessing the store and voila - $$$$$. Now if I could only think of an innovative app I could create. wink

Mar 21, 09 - 11:24 am Comment from: Steveeee

@ twilightmoon

He's not going to live a bore life, depending on the mediocre salary and worried that one day he will be fired. One week = 4 months, how about 2 months? He get the financial freedom to continue pursue his dream. That's real life.

Mar 21, 09 - 11:31 am Comment from: shawnpetriw

@ twilightmoon

"Making six figures at a steady job means security."

Haven't you been paying attention? There is no such thing as security. All there is is opportunity, and Mr. Moore found bucketloads of it in the iPhone SDK and iTunes Store.

Mar 21, 09 - 12:27 pm Comment from: theloniousMac

@twilightmoon

Security?

Security is the foundation upon which mediocrity is built.

Mar 21, 09 - 12:55 pm Comment from: _Bill_

Does the AppStore provide medical and dental???

Mar 21, 09 - 01:03 pm Comment from: DanielM

I wonder how many here reamed Apple over the coals because they didn't open up the SDK and let developers loose.

Well it turns out, developers, virtually the whole lot of 50,000 registrants don't talk to each other. Don't share code or secrets. Don't complain. Don't crap on Apple.

They just appreciate what they have, with what the got. Not like the most of the naysayers that seem to come out of holes more often than not. Nice to see nobody here fits that bill as yet. I guess there is not much they could bellyache about. And if they do come. let's just ignore them.

Mar 21, 09 - 01:07 pm Comment from: ThinkTankster

@theloniousMac
"Security is the foundation upon which mediocrity is built"

I couldn't agree more!

Mar 21, 09 - 01:58 pm Comment from: MacMan

Only one question for this seasoned "professional" computer user

Matte or glossy screen?


My money is on matte.

Mar 21, 09 - 02:13 pm Comment from: MacMan

Ok, I researched this guy

Here is his online profile and the company where he is Director of R&D;and Software Architect (for NetWitness) isn't compatible with Apple's Safari. (meaning web standards compliant)

http://www.linkedin.com/pub/1/558/277

Here is the link to his other companies website

http://www.tmsoft.com/

No evidence if he is a matte user or not.

Yea I'm bored today. smile

Mar 21, 09 - 02:21 pm Comment from: DanielM

@ MacMan

Re: Only one question for this seasoned "professional" computer user…Matte or glossy screen?

I personally like the glossy screens. All our monitors during my tenure as head of my ad agency were glossy. Sure they were in the best of lighting conditions, but color reproduction was critical.

Here is a perspective by Scott Kelby. Knows his stuff, has some great books out and highly regarded in Photoshop.

Anyone using their equipment outdoors, there is no better choice, i.e., glossy. The new Macbooks are beautiful.

Anyone getting glossy, just keep the brightest light behind the monitor. Don't be sitting facing your screen with sun shining behind you. Best hint ever.

Mar 21, 09 - 02:26 pm Comment from: bizlaw

@twilightmoon:

No one ever got wealthy by working a "secure" job, even if it did pay 6 figures. Corporations are quick to lay off people simply to please Wall Street's ideas of what a company should be doing.

I applaud this guy, and hope he does well. He's making his own security and not relying on anyone else. He can always come up with other ideas for apps.

Mar 21, 09 - 02:49 pm Comment from: Tyk

Twilightmoon's comments show what's wrong with many attitudes in America today. We don't encourage people to make it on their own like this developer. Maybe if we'd teach more people to have the courage to make their own futures, less would be so inclined to put their hands out to the government and DEMAND those who had the courage give their money to pay THEM for not.

Mar 21, 09 - 09:03 pm Comment from: LTD*

People whose main goal is "job security" usually end up with the opposite.

There is no such thing as job security. Get used to it. Fortune favours the bold.

Mar 22, 09 - 02:59 am Comment from: SKY LARK

To be fair, twilightmoon's comments seemed to be about one person caring for another.

It did not contain any malicious or "snarky" undertones - in fact it is a kind-hearted opinion that one might envisage from a close friend, as it offers both sides of the quandary.

Anyway, good luck to you Todd.

Mar 22, 09 - 09:44 am Comment from: kenh

Yeah, instead of going out on your own and controlling your own destiny....(well, the new tax structure coming might destroy that...)

why not stay working for a company who "partners" with the government so you can benefit from a bail out?

What better security is there than having the hands of Congress around your neck giving you "guidance?"

Yeah, that makes sense!!!!!!??????? .......uh, um ah, well......

Yes, I know its politics.

Mar 22, 09 - 03:37 pm Comment from: DanielM

Erratum

@ MacMan

Re: Only one question for this seasoned "professional" computer user…Matte or glossy screen?

I personally like the glossy screens. All our monitors during my tenure as head of my ad agency were glossy. Sure they were in the best of lighting conditions, but color reproduction was critical.

Here is a perspective by Scott Kelby. http://www.scottkelby.com/blog/2008/archives/2248

Knows his stuff, has some great books out and highly regarded in Photoshop.

Anyone using their equipment outdoors, there is no better choice, i.e., glossy. The new Macbooks are beautiful.

Anyone getting glossy, just keep the brightest light behind the monitor. Don't be sitting facing your screen with sun shining behind you. Best hint ever.

Mar 23, 09 - 08:04 am Comment from: MacintoshSoftwareList.com

You never get ahead unless you try

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