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Do Democrats prefer Apple Macs?
Monday, December 03, 2007 - 12:12 PM EST

As MacDailyNews reported this weekend (please see related articles below), Aliso Viejo, CA-based Net Applications announced November 2007 Operating System (and Browser) usage stats. With a new, enhanced marketshare site, Net Applications is now able to analyze global marketshare trends in much greater depth.

Net Applications now tracks more trends, summarizes OS versions better, and are now able to view market share by continent, country and even by state/province. Their new Mac OS usage map for the US provided "an immediate visual impact," Net Applications ask in their December 1st Newsletter.

Net Applications writes, "Higher percentage Mac usage states almost perfectly match up with states that typically vote for Democrats. So, do Democrats prefer Macs? The correlation is striking."



2004 US presidential election results by state:
(red=Republican, blue=Democrat)


2004 US presidential election results by county:
(red=Republican, blue=Democrat)


Meanwhile, the Mac continues to gain ground in Net Applications measurements of online share. November 2007 usage statistics show that globally, 6.8% of all computers online are Macs. That is the highest percentage Net Applications has seen to date.

More info via Net Applications' report - "Democrats Vote for the Mac?" - here.

MacDailyNews Note: For what it's worth:

Apple's U.S. Retail Store Locations:


Also, via Wikipedia:

Prior to the 2000 presidential election, there was no universally recognized color scheme to represent political parties in the USA. The practice of using colors to represent parties on electoral maps dates back at least as far as the 1950s, when such a format was employed within the Hammond series of historical atlases. Color-based schemes became more widespread with the adoption of color television in the 1960s and nearly ubiquitous with the advent of color in newspapers. A three-color scheme -- red, white and blue, the colors of the U.S. flag -- makes sense, and the third color, white, is useful in depicting maps showing states that are "undecided" in the polls and in election-night television coverage.

Early on, the most common—though again, not universal—color scheme was to use red for Democrats and blue for Republicans. This was the color scheme employed by NBC—David Brinkley famously referred to the 1984 map showing Reagan's 49-state landslide as a "sea of blue", but this color scheme was also employed by most newsmagazines. CBS during this same period, however, used the opposite scheme—blue for Democrats, red for Republicans. ABC was less consistent than its elder network brothers; in at least two presidential elections during this time before the emergence of cable news outlets, ABC used yellow for one major party and blue for the other. As late as 1996, there was still no universal association of one color with one party. If anything, the majority of outlets in 1996 were using blue for the GOP and red for the Democrats.[citation needed]
But in 2000, for the first time, all major electronic media outlets used the same colors for each party: Red for Republicans, blue for Democrats. Partly as a result of this near-universal color-coding, the terms Red States and Blue States entered popular usage in the weeks following the 2000 presidential election...

The choice of colors in this divide is counter-intuitive to many international observers, as throughout the world, red is commonly the designated color for parties representing labor, socialist, and/or liberal interests, which in the United States would be more closely correlated with the Democratic Party. Similarly, blue is used in these countries to depict conservative parties which in the case of the United States would be a color more suitable for the Republicans.


More here.

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Dec 03, 07 - 12:17 pm Comment from: MacArch

The verbal equivalent of

• Pull pin

• Drop grenade

• See what happens.....

Dec 03, 07 - 12:17 pm Comment from: MCCFR

Oooooh, click-bait!

Speaking as a Brit, I'm going to get some popcorn and wait to see how this one turns out.

Dec 03, 07 - 12:19 pm Comment from: MegaMe

I am a fiscal conservative and a social it's none of my business. Maybe I am a libertarian and I don't know it yet?

I prefer macs because they save me money in the long run and the UI is intuitive.

Dec 03, 07 - 12:20 pm Comment from: Beryllium

There is another correlation to be considered. Those "blue" states also have higher levels of income and education than the "red" states.

It strikes me as ironic that conservative, Republican leaning states are called Reds.

Dec 03, 07 - 12:20 pm Comment from: Dutch

It think that it has probably more to do with personal income than political preferences, though both are also related.

Dec 03, 07 - 12:21 pm Comment from: Librium

Yeah like there's such a difference between to the two party's.

Pick your poison America.

Dec 03, 07 - 12:22 pm Comment from: jeff

Hmm..

Mom: Democrat, mac
Dad: BIG democrat, PC
Brother1: Republican, PC
Brother2: Democrat, PC
Me: Independent, mac
Wife: Democrat, mac

Based on my small study, I see no correlation between Democrats and Mac use.

HOWEVER, I think you might find a correlation between mac users and wealth... and I think someone did this study once. If you look on that map, the richer states use macs more than the poorer states. It just so happens that poor states usually vote Republican.

In brief --> Mac user : wealth : Democrat

Dec 03, 07 - 12:22 pm Comment from: Oops

Whenever you see a Democrat using a Mac, you know right away that this is the only thing they actually do understand.

Dec 03, 07 - 12:22 pm Comment from: MainMan

Actually it reflects percentage of population usage. States with large metro areas are going to have larger percentages of users than more rural states. It has nothing to do with politics, it has everything to do with where the most people live.

Dec 03, 07 - 12:23 pm Comment from: Smith

Maybe the Republican in me likes macs because they save me money and the Democrat in me like macs because they are beautiful and easy?

Why do we have to be one or the other?

Dec 03, 07 - 12:24 pm Comment from: Gregg Thurman

Injecting political affiliation into the discussion of who's using Macs is a worthless effort. With few exceptions Mac usage density parallels population density, and the location of Apple Stores.

MDN must be hard up for real news to resort to this kind of nonsensical fluff.

Dec 03, 07 - 12:24 pm Comment from: Randian

Gee, Librium. Try joining the Proofreading Party. You could use the initiation rites. (And DO keep being so very cynical about everything in life; it makes you appear to be so very much better than you really are.)

Dec 03, 07 - 12:25 pm Comment from: Embarrassed

Dont' be an idiot. The state by state distribution of welfare, taxes, and alcoholism rates look very similar.

Dec 03, 07 - 12:26 pm Comment from: MikeR

It's tough having a red govenor in a blue state, but we are much the better for it!

Dec 03, 07 - 12:27 pm Comment from: pr

Gregg,
Thanks for injecting some sense into this nonsense.

Dec 03, 07 - 12:28 pm Comment from: HuskerMac

Smart people prefer macs.

Dec 03, 07 - 12:30 pm Comment from: Apple loves all

All are welcome!!!!

red blue

its all green

Dec 03, 07 - 12:32 pm Comment from: toby

I think Mac users are younger...and Younger people tend to be more liberal than their older counterparts.


So in that way...I guess there could be a connection.

Dec 03, 07 - 12:35 pm Comment from: ron

I'm the small dot on the far bottom left. The truth is I'm far right. I'm soon to be 75. iPhones rule.

Pat Buchanan for Prez.

Dec 03, 07 - 12:35 pm Comment from: JadisOne

This will easily become a 200+ post thread by day's end.

Dec 03, 07 - 12:36 pm Comment from: Jermaine Dupri

Gregg Thurman,

Before you ignorantly criticize, click the link provided: Net Applications, not MacDailyNews, drew the correlation and posed the question, "Do Democrats prefer Apple Macs?"

Dec 03, 07 - 12:37 pm Comment from: It's not real analysis

@ Gregg: Right on!

Although it doesn't bother me that MDN brought this to our attention. I saw it yesterday and want to comment to Net Applications.

What concerns me is that Net Applications is willing to make this extremely wild speculation of some sort of correlation based on one guy's mindset. Net Applications should be ashamed of itself published such amateurish dribble. I guess they're only good at reporting numbers counted up by software, not at doing real analysis.

Dec 03, 07 - 12:42 pm Comment from: Rudy2008

That's a lot of red!

http://www.joinrudy2008.com/

Dec 03, 07 - 12:42 pm Comment from: One Guy From Finland

"Oooooh, click-bait!

Speaking as a Brit, I'm going to get some popcorn and wait to see how this one turns out."

This is going to be FUN! I am going to open a beer can too raspberry

Dec 03, 07 - 12:45 pm Comment from: MacVenom

That is the way it should be. Democrats are pro-education. Macs are also pro-education.
Most of the people who I know of that use macs are Democrat.
Also, the most politically active and powerful people on campus use macs.

Dec 03, 07 - 12:45 pm Comment from: John McCain 2008

Rudy2008,

You're right, that sure is a lot of red! Too bad your home state is the wrong color! wink

http://www.johnmccain.com/

Dec 03, 07 - 12:46 pm Comment from: Red & Blue

Interesting that from the onset of color TV and through the Reagan days the Republicans were identified on these maps as blue. Somewhere during the Clinton days the main-stream media decided they wanted the Democrats to be blue. They now play if off as always being the way it is now.

Dec 03, 07 - 12:46 pm Comment from: Algr

Mac users tend to respect themselves more.

PC users will buy something that makes them waste endless effort until they give up on getting half the features to work, but then tell themselves that at least they saved $100 by not getting a mac. (Often ignoring the extra stuff they had to buy.)

Mac users take a broader view of the situation. We understand that their time is valuable, and a machine that just works means more time doing your job or raising your kids.

This broader view view of life is also correlated with wealth, and perhaps seeing through some of the political stunts that politicians pull.

Short view: We lowered taxes!
Broader view: Never mind that 6x the money you saved on taxes went into gas prices, as long as the government goes into debt everything is fine!)

Dec 03, 07 - 12:46 pm Comment from: Big Al

Isn't it strange that the younger you are the more you rely on parents and the state to take care of you. So you vote for the liberal agenda.

The older you get the less you enjoy paying everybody else's bills so you vote for the conservative agenda.

I wonder why that is? I think that if we taxed the young more, they would smarten up sooner.

Dec 03, 07 - 12:46 pm Comment from: MikeK

So it looks like Vermont and Hawaii have the highest Mac marketshare. I would have never guessed either..

As far as the political correlation, I'd say it's complete rubbish. It has much more to do with income level and education.

Dec 03, 07 - 12:49 pm Comment from: Ampar

Five pages?

Dec 03, 07 - 12:51 pm Comment from: Frank

I'll look forward to calling Towertone various slurs, including "racist", "fascist", "stupid American", etc. etc.. And it's not even my country!

Dec 03, 07 - 12:52 pm Comment from: GizmoDan

I am most of my family are Conservative Republicans.

We are also smart enough to all have Macs, one per person. (I'm not counting iPods, etc.)

Dec 03, 07 - 12:55 pm Comment from: Buster

Income plays a big role but level of intelligence plays a bigger role. But its not always a hard and fast rule and there are always exceptions. Look at George Bush, he has money and uses a Mac.

Dec 03, 07 - 12:55 pm Comment from: Heepfan

Of course they do!!! It makes them more efficient at taxing and spending us to death.

Dec 03, 07 - 12:57 pm Comment from: djfred

Well, duh. While there's merit to the argument that the figures reflect population density I don't think there's any doubt that Mac users as a whole have more liberal political values than PC users as a whole.

Knee-jerk insistence that there couldn't be a political component reminds me a lot of those tech columnists who still keep insisting that there are no real usability differences between the mac and pc.

Just because you want it to be true, doesn't mean it is.

Dec 03, 07 - 12:58 pm Comment from: Independent

BTW, Rush Limbaugh uses a Mac..

Dec 03, 07 - 01:01 pm Comment from: mugwump

This doesn't jibe with the recent Gallup poll, that Republicans find themselves with better mental health than do Democrats:

http://www.gallup.com/poll/102943/Republicans-Report-Much-Better-Mental-Health-Than-Others.aspx

But that can't be if they are Windows users. Discuss.

Dec 03, 07 - 01:02 pm Comment from: Grandpa

@Big Al
"The older you get the less you enjoy paying everybody else's bills so you vote for the conservative agenda."

Your a fscking idiot Big Al. 12 Billion a month for Bush's war on a nation that had nothing to do with 9-11, lack of oversight on financial institutions so the U.S. economy and middle class retirements get flushed with sub-prime loans, and it is the the rich that get tax breaks and the middle class that gets stuck with the tax bill. The "failed conservative agenda" is what you mean.

Hey- someone had to end these courteous comments.

Dec 03, 07 - 01:04 pm Comment from: macman

@ Smith,

"Maybe the Republican in me likes macs because they save me money and..."

Republicans and saving money has been a misnomer since Regan was in office. Do you realize that Bush has spent more of the taxpayers money than ALL presidents combined in history? Most of it going to the illegal occupation of Iraq. Did you know that Clinton actually had balanced the budget during his term?

Dec 03, 07 - 01:05 pm Comment from: Pete

Do Democrats prefer Apple Macs?

Although there are some correlations, there isn't enough to justify that hypnosis based upon the limited presented data.

For instance the people living in those highlighted areas tend to have more disposable income and/or more technologically oriented.

Dec 03, 07 - 01:07 pm Comment from: Christian

I saw Al Gores Movie, It the film, his powerbook was always visible or in his hand most of the time.

( I think it was a PowerBook since I didn't see the iSight Camera, and it was plugged into the old power cord )

I'm in Connecticut, and a student. My college has is 95% PC but the do have about 20 New iMacs.

And when I was in Florida,up to 9th grade, every computer was all Mac. My old highschool there only had like 10 PC's in the media center, and nobody used them cause they were always infected and slow.

Dec 03, 07 - 01:15 pm Comment from: Jeremy

As Beryllium said first above this is likely nothing to do with political affiliation. The Mac usage map and the political party preference map are the result of the same underlying cause, which is *education*.

Areas of smart, educated, sophisticated people both use Macs and vote Democrat. Areas of dumb-ass country folk who believe everything they hear on the "TeeVee," ... vote Republican and use Windows.

It's about IQ and sophistication only.

Dec 03, 07 - 01:15 pm Comment from: Mike

I don't understand what this has to do with politics.

If you instead did a gradient map based on Gross State Product (GSP) per capita, it would probably match up even better with the Mac share map.

Clearly people in more developed (economically, and almost surely technologically as well) states prefer Mac. Is this a big surprise?

Going forward, which group of states do you think is a better indicator of technology trends, California, New York, Massachusetts, and Washington (where Mac OS is relatively strong), or Alabama, Mississippi, and West Virginia (where Mac OS is relatively weak)?

Dec 03, 07 - 01:18 pm Comment from: Nick

I think that it correlates more with education and income.

Dec 03, 07 - 01:20 pm Comment from: Big Al

Grandpa,

If I'm a "fscking idiot," but at least know how to properly use "you're," then you must be really bad off.

Dec 03, 07 - 01:22 pm Comment from: Macromancer

"The older you get the less you enjoy paying everybody else's bills so you vote for the conservative agenda."

It's not all about money dude.

Dec 03, 07 - 01:22 pm Comment from: Jim - TIV

@Ampar...
"Five pages?"

Nah... WAY too early in the political season for five pages. Three maybe.

Dec 03, 07 - 01:24 pm Comment from: Frank

Oh ToweTone! Oh TowerTone!
Oh where art thou and thy bigotted comments, TowerTone?

Dec 03, 07 - 01:25 pm Comment from: Anonymous©

They could quite easily do a regression analysis and make a real comparison. Just looking at two maps, where the Apple penetration map shows little differentiation does nothing to prove anything. Crap, Oregon barely went dem last time, and the same with New Hampshire, and yet they are two of the strongest Mac percentages.

The only obvious states that jump out are California and New York. Then again, Apple stores tend to congregate around urban population centers, as does the Democratic electoral strategy.

Dec 03, 07 - 01:25 pm Comment from: KingMel

An apparent correlation means little without detailed analysis. For instance, there is no direct data on computer ownership versus political affiliation.

There are many possible variables contributing to the apparent correlation. One that comes to mind is disposable income concentrated in the northeast and along the west coast. Besides, if the map were to change drastically in the next election, the political explanation for the Mac usage correlation would be invalidated.

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