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Tue, Mar 16, 2010 - 10:28 AM EDT  —  AAPL: 223.648 (-0.192, -0.09%)  |  NASDAQ: 2364.49 (+2.28, +0.1%)

Douglas A. McIntyre’s dopey ideas for getting Apple stock back to $200
Friday, February 15, 2008 - 01:04 PM EDT

Writing for 24/7 Wall St., Douglas A. McIntyre has ideas of how to get Apple shares back to $200:

The first thing that Apple could do to get investors back on board is to tell them that the economy at large is not crippling their business. This is the first and foremost reason for the shares falling as far as they have. Most analysts think Apple will beat street estimates on Mac sales. American Technology Research sees 2.1 million Macs sold in this quarter, slightly above the consensus of about 2 million, according to Barron's.

MacDailyNews Take: Didn't Apple already say that by giving quarterly guidance that's nearly 30% more YOY? What more do you need, weekly reassurance? Daily? Hourly?

Apple does not release monthly sales figures for its major products, the iPhone, iPod, and Mac. The company should. Investors are forced to rely on experts to interpret data from resellers and suppliers to try to get at numbers which Apple could readily release. If several research firms are right and Mac sales are well ahead of expectations a release of January Mac sales would go a long way to calm shareholder fears.

MacDailyNews Take: Giving competitors important data for free is a dopey idea, but, from what we've seen, Mr. McIntyre has always been a dope when it comes to understanding Apple, at they very least.

The next thing the company needs to do is set the date for a release of the 3G version of the iPhone.

MacDailyNews Take: Yes, by all means, kill all iPhone sales by following this dope's idea. Announce the date as far out into the future as possible, too. That'll help get AAPL back up to $200 even quicker!

After asking yet again for Apple to announce sales figures and issue self-congratulatory press releases in mid-quarter, dummy writes:

The company could make one more gesture, It could kill its only really failed product line, Apple TV. That would show the market that the company is willing to admit its mistakes.

Full article, Think Before You Click™, here.

[Thanks to MacDailyNews Reader "Gavin" for the heads up.]

MacDailyNews Take: Apple TV is a failed product line? How so? You can bet your Mac that one's been iCal'ed for future use. McIntyre's idiocy approaches enderlean levels. This is "iMacs in earthquakes" stuff, folks. We've been reading McIntyre's junk on Apple all along and not bothering to write them up since they're usually at least as silly and off-base as this one. But, enough is enough. In our opinion, Douglas A. McIntyre knows very little about Apple and isn't worth reading, unless you enjoy nonsense penned by the ignorant as they struggle mightily and fail miserably to comprehend very, very simple concepts.


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Feb 15, 08 - 02:13 pm Comment from: Rich Apple person

All Apple needs to do to keep the stock hot is do what they do best and that is release innovative products and OS's that people want. Remember Wall Streets motto is "instant gratification takes too long" and they are not interested in where Apple is going in the next two years as much as the next two months. I'll take Apple over MS anytime and laugh when the stock gets back to $200+

Feb 15, 08 - 02:16 pm Comment from: Macaday

Funny bloke or what.

I think the 'kill TV' comment will come back to haunt him.

Feb 15, 08 - 02:18 pm Comment from: macromancer

MDN I think it's 'Enderlean' with a capitla "E". Not trying to be a spelling nazi, just think it deserves capitalization to emphasize the stupidity.

Feb 15, 08 - 02:21 pm Comment from: DRM sucks

"The company could make one more gesture, It could kill its only really failed product line, Apple TV. That would show the market that the company is willing to admit its mistake."

...and kill HD movie rentals. Thanks.

Feb 15, 08 - 02:22 pm Comment from: Keep It Up

Go ahead, MDN, keep trashing anything other than praise for His Majesty.

If Apple keeps doing what it is doing that has caused the company's stock price to collapse, why would we think the price will soar again if they keep doing what they've been doing?

Staying the course is not working. It never does when the fate of the company depends on products with very short shelf life.

Feb 15, 08 - 02:26 pm Comment from: HMCIV

McIntyre was always the kid in the car asking "Are we there yet? Are we there yet? How about now? How about now?".

The difference today is he's in the back of a cubicle, not the back of a car!

Feb 15, 08 - 02:26 pm Comment from: Cubert

I'll have what he's smoking.

Feb 15, 08 - 02:32 pm Comment from: Falkirk

@Keep it Up:

I agree with you that it is unnecessary for MDN to bash every Mac critic. I appreciate that MDN is mac-centric, but I don't think they need to be such homers.

On the other hand, I disagree with you concerning your comments that Apple is responsible for the fall in their stock. If you honestly think that short term stock fluctuations have any basis in logic, then you have not followed the stock market for very long. Any objective observer knows that Apple is doing very well and asking Apple to shift their strategy in order to pander to short term irrational market whims is a recipe for disaster. The best way for Apple to revive their stock is to continue to pursue the successful strategy that has made them one of the greatest corporate success stories over the past 10 years.

Feb 15, 08 - 02:33 pm Comment from: ericdano

The New AppleTV software is great. And youtube on it? Awesome. Podcasts. What is there not to like?

Feb 15, 08 - 02:40 pm Comment from: viktor

There will be no "3g iPhone", there will be "WiMax iPhone"

Feb 15, 08 - 03:00 pm Comment from: zek

"Investors are forced to rely on experts to interpret data from resellers and suppliers to try to get at numbers which Apple could readily release. If several research firms are right and Mac sales are well ahead of expectations a release of January Mac sales would go a long way to calm shareholder fears."

I think he's talking about the short-term shareholders here, which kinda destroys his argument. Stable stockholders are what we want, and not having daily figures is a good way to help put off the other kind, who are worthless and contribute nothing to the company.

Feb 15, 08 - 03:01 pm Comment from: ken1w

Soon, Apple TV will be as important to Apple as iPhone and iPod put together.

Feb 15, 08 - 03:37 pm Comment from: peter

Last night, we rented our third movie from iTunes. I switched the AppleTV setting to 1080p and the color space to RGB from Auto (it's a Sony Bravia) and the movie quality was unbelievable. We haven't rented any movies in HD yet. Any recommendations?

Feb 15, 08 - 03:38 pm Comment from: KenC

I wrote an email to McIntyre last night, rebutting each and every one of his nonsensical points. He won't respond, because I know he's a hit-whore. He doesn't know a thing about Apple, otherwise he'd know Apple has an unlimited data plan for the iPhone. He didn't listen to the conference call, otherwise he wouldn't have said all the dumb things about the recession's effect or Apple's gross margins, which were all addressed by Oppenheimer.

I've been reading this guy's nonsense for a while, and he's all about hits and trying to get his website enough advertising dollars so he can sell it to someone. He doesn't know even as much as CNBC's Jim Goldman, which isn't saying much.

Almost everything he says about Apple is either factually wrong, or just jumping on the bandwagon.

Feb 15, 08 - 03:47 pm Comment from: OldMacFan

I would love to see AppleTV gain the two things listed below, but I think that is a pipe-dream that will never happen. I could see a premium version of AppleTV with these two things added in a form factor that would fit in my stereo cabinet and believe it is only slightly less of a pipe-dream.

DVR functionality...

BlueRay drive

Feb 15, 08 - 03:54 pm Comment from: Paul H.

Meanwhile Apple stock is down $3-plus.....

Feb 15, 08 - 03:58 pm Comment from: Demon

I was talking with some of our sales guys (hard core Windows fanboys) 6 of them have Apple TVs and all of them raved about the new software. And there is one feature we all agreed that Apple needed to fix. The Apple TV needs to have the ability to play and shuffle your Music Video Library the way it does audio tracks. This is the only thing that Apple did not get right with the Take 2 update. Front row on my Mac will play music videos sequential (but not shuffle them) but the Apple TV will only play them one at a time. It's the only thing Apple still needs on their high priority fix list for the Apple TV.

Feb 15, 08 - 04:15 pm Comment from: The Colenol

This guy is dumb.

Feb 15, 08 - 04:26 pm Comment from: Steve

Possibly well-intentioned, but sad and pathetic. The market has a way of correcting itself over time. Apple has a long history of being at odds with Wall Street. It does things its own way, and doesn't try to be the Street's darling by announcing road maps, and financial data any more often than it needs to for purposes of legal compliance. Apple's more like a ship in the night, arriving at daylight with new goodies on board that noone ever expected. That's its beauty, that's the mystique. It's not Dell, HP or Microsoft.

Feb 15, 08 - 05:16 pm Comment from: Oh Blah Dee Blah Dah

RE: This is from McIntyre's blog dated July 21, 2007

"A Crazy Forecast For Apple (AAPL): Piper Jaffray has raised its price target for Apple (AAPL) from $160 to $205. ... "

McIntyre was severely critical that Apple stock was forcasted to reach $200 and was wrong. The stock did trade as high as $203 this past December.

Now, he expects Apple to take HIS recommendations! Absurd!

Feb 15, 08 - 09:53 pm Comment from: douglas mcintyre

Thanks for the positive feedbank

Doug McIntyre

Feb 15, 08 - 09:57 pm Comment from: not douglas mcintyre

Thanks for your positive mac articles.

-Not Doug

Feb 16, 08 - 01:11 am Comment from: Alex

@ OldMacFan

I keep on thinking the same thing, but then I remember that they make that already (almost, minus the BluRay drive). It's called the Mac Mini.

Check it:

http://www.transcendentsound.com/make_your_own_high_definition_di.htm

Feb 16, 08 - 06:06 pm Comment from: DJ

I'd like the ATV to be in a yummier enclosure -- it's a bit neutral at the moment and about as interesting as an external HD.

Feb 17, 08 - 02:55 am Comment from: Dr. Dave

When the vice president of the ipod division starts cashing in his options (last week over $2 million) then we know the stock is kaput and the company is floundering.

Feb 19, 08 - 12:09 am Comment from: Mark

Oxford Dictionary definition: "Douglas McIntyre" /tɔs, tɒs/ Pronunciation Key - Show Spelled Pronunciation[dug-less, mac-and-tire] Pronunciation Key - Show IPA Pronunciation, verb, mac-and-tire or (Literary) tired-of-trying-to-understand-mac; hard-to-dig; noun
–verb (used with object)
1. to groan on without knowledge, bitch, or waffle, esp. to think out loud about something before stopping to understand it.
2. to to ignore all logic or forethought in favor of populist journalistic diatribe.
3. to jerk about: Steve Jobs is bad at shareholder gratification.
4. to agitate, disturb, or disquiet in the hope of getting one's own way despite abject stupidity on one's own behalf.

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