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Mon, Oct 13, 2008 - 03:17 PM EDT — AAPL: 106.54 (+9.74, +10.06%) | NASDAQ: 1787.34 (+137.83, +8.36%)

Dr Pepper debuts first-ever ‘advergame’ for Apple iPhone

Monday, November 05, 2007 - 12:39 PM EDT

Dr Pepper has released Matchcaps, the first-ever advergame designed specifically for the iPhone Safari browser.

"There's always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them," explained Andrew Springate, vice president of Dr Pepper marketing, in the press release. "With the launch of this advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones."

Developed by Imaginuity New Media, the game will follow the "match three" format (swap adjacent pieces to match three or more). Unlike other games, the Dr Pepper game will not be affected by iPhone software updates, as it is accessed via the Safari browser.

Consumers will not be required to download the new Dr Pepper advergame - gamers can gain access by simply browsing to http://www.drpepper.com/matchcaps.

Apple announced last week plans to distribute kits to third party application developers in February. Dr Pepper plans on converting the game for download to the iPhone once the developer kit is made available in the spring.

Source: Dr Pepper

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Nov 05, 07 - 01:51 pm Comment from: Mauritius Kestrel

I'm getting some bitchin' framerates. Any cheat codes?

Nov 05, 07 - 01:54 pm Comment from: GranitW

Wow, they make it sound like this is the first web app for the iPhone.

Nov 05, 07 - 01:57 pm Comment from: The Other Steve

Go, Dr. Pepper!

Love the drink!!! (and looking forward to the game on my iPhone)

Nov 05, 07 - 02:18 pm Comment from: Mauritius Kestrel

And here's hoping future games aren't another copy of Bejeweled. One really was enough.

Nov 05, 07 - 02:24 pm Comment from: R2

This shit sucks.

Nov 05, 07 - 02:30 pm Comment from: petey

Its a good game, nothing original though.

Played it a few times and its the sort of game that will do well on the iPhone.

But strip the game away and all it is is a fizzy drink promoting itself through a game.

Not exactly a 'rocket science marketing idea' either...

Nov 05, 07 - 02:57 pm Comment from: Stolen

I saw an episode of Ernie & Bert with the very same board!

Bert needed one last pop cap to complete his collection.
And Ernie provides him with the Figgy Fiz bottle cap.

Dr. W. Figgy Fizhzr

Nov 05, 07 - 04:03 pm Comment from: Bill

It's very gratifying to note that you can't open this game with Internet Explorer. Says a lot about how things've changed.

Nov 05, 07 - 04:16 pm Comment from: Timbo

I don't know why, but the quote fromthe Dr. Pepper dude made me laugh. You'd think they just found the cure for cancer.

Nov 05, 07 - 05:59 pm Comment from: @ Dr. Figgy

I think you are a liar.

Nov 05, 07 - 06:01 pm Comment from: not a liar

I think he is right.
I remember a Sesame episode very much as he describes.
As for the game board, I am not sure.
Someone youtube it?

Zunatic

Nov 05, 07 - 06:36 pm Comment from: Timbo

Check it: Bert and his bottle caps!

http://www.toughpigs.com/anthernie05.htm

Nov 05, 07 - 06:56 pm Comment from: LorD 1776

What was Dr. Pepper's first name?

Nov 05, 07 - 07:57 pm Comment from: TowerTone

Lord
I believe his name is B.A. Pepper, II....

Nov 05, 07 - 08:34 pm Comment from: Shoeman

Webapp garbage. Nothing to see here.

Nov 06, 07 - 12:47 am Comment from: SO FUNNY

@Timbo

Great find, excellent research.

Crap... I owe an apology to Dr. W Figgy Fizhzr.
Sorry for saying you were a liar.

Gosh, golly, it sure does look very much like the Dr. Pepper game board. Halarious.

Hahahhaa

jay

Nov 06, 07 - 12:57 am Comment from: hey...

Dr. Pepper and co. listen up

you should call Henson Associates and the Childrens Tevelvision Workshop Network... and cut a deal.

Yeah... just redub the whole E&B;Sesame segment to say,

"Yeah? Oh, wow! Something more exciting than a birthday party, or a parade, or a circus. I wonder what it could be. Bert! What could be more exciting than a parade or a circus or a birthday party, huh, Bert?"

"to play Dr Pepper Matchcaps, Ernie... on my iPhone"

Hee hee

Well it looks about as exciting as Berts original collection.

Man, some of you Mac Fans are strangely different.

funny spin

could be a clever commercial

Nov 06, 07 - 01:32 am Comment from: Dr Pepper, the truly original American soft drink

Dr Pepper is the original American soft drink. It was patented in 1885--two full years before Coca-Cola hit the scene.

Nov 07, 07 - 10:55 am Comment from: wijawe

Funny, this looks just like static.popcap.com/iphone, just a different set of skins - got to be the same engine though. So how can this be the "first"?

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Mon, Oct 13, 2008 - 03:17 PM EDT — AAPL: 106.54 (+9.74, +10.06%) | NASDAQ: 1787.34 (+137.83, +8.36%)

Dr Pepper debuts first-ever ‘advergame’ for Apple iPhone

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