Dvorak: ‘Apple Computer should change its name for good’ to avoid future Apple Corps litigation
Wednesday, March 29, 2006 - 06:26 PM EST"When the Apple Corps first sued Apple Computer Inc. in 1981 (winning a reported $80,000) over its trademark I thought the computer maker should have fought harder because the dispute wasn't going to go away. Sure enough, a few years later in 1989, Apple paid Apple Corps $26 million. You'd think that would have covered all the possibilities. But no. This week they're at it again," John C. Dvorak writes for MarketWatch.
"Originally it began with a suit over the image of an Apple and Apple Computer promising not to get into the music business. Then it got into the music business in an offhand way with a music-making program, but it lost again and promised not to actually distribute CD's or music. Now, of course, it distributes music with iTunes and this meant another drink from the well of good fortune by the ever-alert Apple Corps," Dvorak writes. "The irony to all this is the fact that Apple Computer has a long history of suing people itself and now is getting a taste of its own medicine. I recall Apple Computer suing the Pineapple computer company for making a clone of the Apple II. Apple essentially put Pineapple out of business. There has been a lot of litigation with this company but it cannot seem to break free of this Apple Corps operation, which must be finding this easy money just too good to pass up."
"Unless the British courts cave to the Americans, all that can be done is to open the pocketbook and dole out another few million to the already loaded owners of Apple Corps," Dvorak writes. "This shouldn't hurt the bottom line to any real extent during a period of rapid growth. But what it does do is reinforce the notion of karma on the somewhat spiritual and ascetic Steve Jobs. After all it was during his first reign at Apple that the company itself first became litigious. In an effort to save the money, though, I would suggest that the company change its name for good. Offer a million dollars to the public-at-large in a competition to rename the company. That would do the job and get the publicity needed for it to be promotional. Why not?"
Full article here.
MacDailyNews Take: Wha?
Advertisements:
• Apple's brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• Apple's new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
• iMac. Twice as amazing — Intel Core Duo, iLife ’06, Front Row media experience, Apple Remote, built-in iSight. Starting at $1299. Free shipping.
• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.
= 
Dvorak is a true idiot.
Don't click the link, it's a troll to get hit traffic.
Apple is not going to throw away 30 years of brand recognigition for some tired record label that hasn't produced anything in years.
They will die and Apple will live forever under Vista.