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"Dvorak making sense"

Wow!! Those pigs sure can fly!

And FIRST POST!

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'Nuff said.

Wow, Dvorak coming around is pretty major. As you can tell, he hates Steve Jobs and this new stance is a modicum of crow for him after all his years of death knelling and Apple bashing. I think even he sees the writing on the wall tho and figures if he is gonna switch stances earlier is better than later- to kinda reduce the size of the serving of crow so to speak.

indeed MDN, interesting times ahead. I am about to be hired by Apple too. So, indeed, VERY interesting times ahead :D

The Times They Are a Changing ??

(again)

Signs of the end of times! At least for Micro$oft that is! I couldn't believe my eyes, Dvorak tlaking some sense for a change.

Really Apple have a golden opportunity to really increase sales and market share. Better OS, better products than anyone else, even Dell wants OS X. Signs of the times!

Dvorak is getting tired of sounding dumb.

and i think Apple will blow it by:

1. refusing to license OS X to the rest of the PC community.

2. refusing to license Fairplay to other MP3 manufacturer.

3. Insisting on controlling every freaking aspect of the market and direction.

talk about a bunch of control, anal retentive freaks.

talk about a bunch of control, anal retentive freaks.

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do you USE a Mac? aha.. now you know why they do it.

Vertical Integration...

The rot within Microsoft is spreading. What a disaster they have become.

1. refusing to license OS X to the rest of PCs

if Apple goes that way, bye bye Apple hardware. OS X on crappy PCs will suffer from crashes and kernel panics from inadequate hardware. Apple is bound to close doors: makes very little money out of selling the OS X.
Possible switchers will never switch .... hardware. This is what drives AAPL up and make Apple healthy. Scrap that. Luckily they will never do that.

2. license Fairplay

Less dangerous: other players do suffer wrt to the iPod. But what Apple will gain from that? Zilch. iTMS is not bringing money but peanuts. Apple makes money from selling iPods, not tunes.

3. Controlling every aspect of the market and direction

ROFLMAO, HUHOHOHOHHUEAOHHAHAHAHAHH. You are talking 'bout Microsoft, right?

My first thought was "Dvorak wrote this!?" Thurrot coming around was a shock in and of itself...but Dvorak? Isn't this the same guy who said not to buy an iMac G5 if you live in an Earthquake Zone? This is the same guy who's been sounding the Death Knell song annually, right? Methinks someone in hell is putting a down payment on a snowblower.

[I]…unless Apple does some incredibly dumb things to stop it…[/I].

Well, of course that's the real potential "fly in the ointment" - because Apple's record in snatching defeat from the jaws of victory almost rivals that of Alfa Romeo's skill in making beautiful cars which either dissolve in light drizzle or, more latterly, are sold and supported by people so graceless that Saddam Hussein could easily have been their role model.

In my ideal world, Apple is even now talking to those nice people at EMC/VMWare to create an OS X port of VMWare Workstation, whilst simultaneously bring Red Box out of mothballs so that it can be included in 10.5 Leopard.

Got a completely API-driven Windows app that conforms to publicly available APIs, and it'll run in Red Box - although without access to any of the things that make OS X great. The last part of this sentence is the key to ensuring the continued development of "insanely great" OS X apps.

Got a slightly more ropey Windows app string together with sealing wax and string, or reliant on Windows services. use VMWare and a copy of Windows Fistula.

For 80% of people, the first will be more than acceptable, which is great because it screws Microsoft. And for the other 20%, Apple gets to screw Michael Dell. All of this conforms completely to Larry Ellison rule of engagement which states that it isn't enough simply for Larry to win, someone else has to suffer terribly in the process.

It's a good thing i wasnt drinking my morning beverage when I read this or it would have sprang forth from my nose

Strange times indeed.

Oh and to the moron who thinks Apple should licenese the OS. You're an idiot. It's the tight integration that makes this what it is. They will not throw that away.

mw 'these' as in these are strange times indeed

Dvorak? Isn't this the same guy who said not to buy an iMac G5 if you live in an Earthquake Zone?

No Dvorak did write that .... that idiot was Rob Enderle

FistOfGod
Well said!

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Licensing FairPlay to select companies with limited products would be great. Sonos needs FairPlay support to be a real option to me. Other devices like it need Fairplay support to be an option.

Apple is going to get into legal trouble if they do not license it to someone I think. If they do not actually get in trouble... they will spend lots of dollars in court with lawyers, researchers, court costs, ect. They need to open it to more then just a damn cell phone (that has not even been officially announced)... or release a Sonos like device.
For those who know not about Sonos..... http://www.sonos.com/us/index.htm

The Dude abides.

Everybody should visit http://www.vista.com

"and i think Apple will blow it by:

1. refusing to license OS X to the rest of the PC community."
- the whole widget concept, parts are not just parts. The seemless integration of hardware and software is Apple's greatest strength. What if you bought your engine from Ford, the body by GM and let Dodge do the drivetrain...disasterous.

"2. refusing to license Fairplay to other MP3 manufacturer."
- Why is this in Apple's interest to do this? It only benefits other makers of MP3 players. Once again, you have to think seemless integration. Apple's solution works with their hardware (iPods) and iTunes works with all iLife apps. There is no equal, when there is one, let's talk.

"3. Insisting on controlling every freaking aspect of the market and direction."
- Ummm, yeah... in any other company you would call this strategic planning and successful marketing. You shouldn't have to use Starbucks products at Starbucks? Walmart has done more to control the market with price and convenience than any retailer in the past 5 years.


"talk about a bunch of control, anal retentive freaks."
- ever sat in on a meeting at Microsoft? Dell?

rlhamon,

'Dvorak? Isn't this the same guy who said not to buy an iMac G5 if you live in an Earthquake Zone?

No Dvorak did write that .... that idiot was Rob Enderle'

You are both wrong, it was Mary Enderlie, Rob's wife and the only other member of the Enderlie Group.

What has the world become? First it was Turd-head(Thurott) now it is the Dork ( take the v and the a out), if Enderle starts to whore for Apple, the end of the world as we know it is near!!

The only circumstances Apple should license Fairplay is a rebranded iTunes/store (like it's doing with the HP iPod). The existing end-to-end solution is too good to let third parties mess with.

Al, the "Enderle Group" is made of Rod, himself, his wife, his pet rock, his Hasta la Vista Windows Pee Cee and Rob's wank. Amoung them, Rob's wank has the highest IQ 'cause it always think of Paris Hilton!

"2. refusing to license Fairplay to other MP3 manufacturer."

Hmm, I guess you forgot all about HP...

And Motorola too for that matter...

RC

You forget that HP is only rebranding the iPod, not licensing FairPlay. They only get to put a logo on the back and supply a different box, that is all.

Well, THIS article is getting forwarded!

Yes, Fairplay is the only technology that Apple should license. No so muchy to other portable player companies, but to all the home stereo integrators. We really need more complete solutions for pumping our iTunes throughout our living spaces.

I still think that Apple should license out Fairplay at some point and sew up the Market for the next 30 years. BUT, their game plan seems to be working great so far so maybe I should not be the one to second guess them.

Oh, this just great! Considering Dvork's record, if you were going to figure that something would not happen, the best thing would be for Dvork to predict it would. Now that he's predicted Microsoft's dominance is ending, it probably won't happen until the sun explodes.

As for Apple licensing Mac OS and FairPlay, it's unlikely to happen unless Apple decides to get out of the hardware business.

Apple have zero, zilch chances to be sued because it is not licensing FairPlay. You cannot be forced to do that because they use it only in their product, the iPod. Nobody, no company is forced to adopt Apple technology to enter the music download market.

This is not the same as Microsoft forcing OTHERS to use its technologies and imposing their stuff to enter a market. You are interpreting the current situation backward.

LOL, it would be as lamenting that, say, BMW would be sued because it does not allow Honda to sell the M3 model themselves and make a profit out of BMW technology.

ROFLMAO

I don't understand all the proponents of licensing FairPlay. Exactly how would this benefit Apple? Oh, you mean, it benefits Apple because it allows Creative to sell players that can play songs bought on iTMS and are thus somewhat functional?

Come on, own up. Licensing FairPlay would not help Apple at all either financially or strategically. The only reason some people are calling for it is because they own a non-iPod but still want to get in on the party. So let's stop pretending that licensing FairPlay will somehow benefit Apple when the reality is, Creative, Napster, Real, blah blah blah cannot get their acts together to produce a decent software/hardware combination to compete with iTunes/iPod. Licensing FairPlay (at this point in the time) is all about how to help Apple's competitors survive and nothing more.

Same with licensing Mac OS X. Let's drop the charade of how that will "save" Apple or how it will help Apple's business. Just have the balls to admit the only reason why certain people want Apple to license OS X is so they can "borrow" a copy to install on their existing PCs because let's face it, whatever box Apple produces will never be good enough to buy for this subset of PC users.

Apple seems to be growing rapidly with its current approach, and the major reason is that the current approach allows it to maintain a level of hardware/software integration that competitors are not even able to approach.

Why is everyone bitching that Apple license Fairplay? These other music stores and players have no support for Mac users. At least Apple provides cross-platform support at iTMS and on iPods.

Right on Target, NewType

"...unless Apple does some incredibly dumb things to stop it."

Like what? Charge twice as much for the same hardware?

"Like what? Charge twice as much for the same hardware?"

Seeing as how they don't do that right now, I don't see why they would suddently start once Intel chips are inside either...

Those who think there`s no money to be made from licensing OS X are living on another planet.
The world market is huge and growing fast - it's made MS immensely rich.
Just 25% of this market would increase Apple`s size many times - and, with it's superior product, 25% and more is achievable for Apple.
A ´halo` effect would assure healthy Mac sales.

Apple iBook 14" - ~$1300 @ apple
Compaq v2311US - ~$700 @ best buy

Go check it out.

He said "the same hardware". The Apple iBook 14" and the Compaq v2311US are not the same hardware. Start comparing apples to Apples, and then you might have a point. Until then, reality awaits you...

Apple 14" iBook (with ComboDrive): $999 (at samash.com)

Compaq 14" Presario Notebook (with ComboDrive): $879.99 (at BestBuy)

The first runs OSX (superior functionality, security, ease of use, and best-of-class free software), the other Windoze (virii, malware, no notable extra software, clumsy user experience). The average PC user would make up the appx. $100 in anti-spyware apps alone. To get all the same functionality of iLife, the user would go well above $999. Never mind the fact that the POS would have to be replaced in about two years, compared to the average four of most Apples.

Nope, it seems that Apple's prices are more than fair for the superior products they offer.

That Compaq should cost no more than $400 to be competitive with the iBook.

Some people truly knows the price of everything (Rebuff to RC) and the value of NOTHING.

Apple iBook 14" $999
Texas Instrument Ti59 $20

Apple is doomed

@ Charko:

First things first!

Let Apple establish itself as a pre-eminent supplier of "universal client" PCs, capable of running Mac OS X, Windows and Linux and get the message out to the marketplace.

Wait until 2008, when the world has discovered that Windows Fistula is a pile of marketing crap that has failed to ignite hardware sales; then work with Intel to license the reference mobo design/OS combination to a select band of regional PC manufacturers, each of whom should have an ability to deliver a given market in a given global region that Apple finds difficult to crack.

So is Vista what was formely known as Longhorn. I'm confused. But zero buzz is good.

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oh my!

Dvorak has become the John Kerry of the IT biz - waffling from one position to another. But who cares - this article proves he at least has half a brain, even if it's located where the sun don't shine. I read this thing and my jaw dropped, my eyes popped out of my head, and I almost wet my pants.

What many of you may not realize is how significant this is. This article is an event - a turning point in the traditional Wintel way of thinking. For someone with the clout Dvorkyak has to change his tune so radically is without question an incredibly strong statement.

Jobs to Gates: "It's Payback Time!!!!!"

There is a simple reason why Apple should license Fairplay, and that is that the iTunes Music Store has a virtual monopoly on digital music download sales.

The main need for licensing is for devices, since iTMS downloads currently restricted to iPods. This is after all a major reason why they're licensing Fairplay to Motorola for their iTunes phone.

If no viable competitors turn up to the iTMS then they will be in danger of prosecution under monopoly laws.

I speak as an employee of a company that runs a digital music download site. We're not bothered by the fact that we don't do Fairplay - we sell MP3s, so our music works on any player. Indeed we don't believe in DRM, and have no plans to support any DRM scheme. However whilst we have thousands of labels on our site (none of whom mind that we don't use DRM), we don't have any stuff from the big 4, because they all insist on DRM at the moment. That may change, but whilst the big labels stick to their DRM line iTunes will continue to effectively be the only player in town.

...and deep in the bowels of the concrete monoliths of Redmond, a cry is heard. Rattling through the flickering corners and gaping halls, echoing amid the scrabble of mice and the endless drip from countless floors of upturned water coolers, the solitary scream of a mad king can be heard, each repeated outburst winding through the labrynth of elevator shafts, offices and stairways until it dies, lonely and unearthly: "Developers... developers... de... velo... pers..."

xan,

A lack of successful competitors does not constitute monopoly by anti-competative practices. Apple currently has not successful competitors because the competitors suck, or just don't get it.

MS got spanked because they forced others out of business and forced hardware makers to play strictly by their rules, otherwise risking any licensing deal with MS at all.

People who are quick to beat the "anti-competative practices monopoly" drum need have the concept all wrong. Apple has created a set of products. They work a certain way. They never were designed to be used by Creative players, or Sony players, or whatever. That is NOT the same as choking out smaller companies. Apple has no hold over other companies and how they operate. Apple just does what it does, and it doesn't have to accommodate everyone in the biz so that they can suck from Apple's ability to profit.