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Sun, Nov 08, 2009 - 12:04 AM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Enderle: Apple well-positioned to make enterprise gains
Friday, June 12, 2009 - 11:02 AM EST

"I wonder whether Microsoft made a mistake to focus on the needs of IT because it pulled focus from the user; the result has been products like Vista that weren’t that attractive to users and didn’t move well in business anyway," Rob Enderle writes for ITBusinessEdge.

"The big problem with Apple in the enterprise has been Exchange support, particularly as it relates to calendaring and scheduling. With Snow Leopard and the now seemingly adequate Mobile Me, Apple will have that support. So I’m wondering whether we’ll see a significant influx in the enterprise market as a result," Enderle writes.

"I think a successful product moving against an entrenched technology, like mainframes and mid-range computers in the past, or Windows XP in the present, would need to embrace the user but not create problems that would cause IT to try to block it. Snow Leopard isn’t designed to embrace IT; it is designed to prevent IT from blocking it," Enderle writes.

"Is the enterprise ready for Snow Leopard? I’m sitting with a bunch of analysts as I write this and those that were at the Apple developers event do think that users will begin bringing Apple products into the enterprise in large numbers when Snow Leopard is released. Given that many of these users will be spending their own money to do this and that user-purchased hardware frees up capital budgets for other things, maybe IT’s best path (possibly only path) is to support the move," Enderle writes.

"I think we are in the forefront of an adjustment where users take back some power and begin to define their solutions again. Changes like this seldom benefit the entrenched vendor, and Apple appears unusually well positioned to take advantage of the situation," Enderle writes.

Full article here.

MacDailyNews Take: We applaud the obviously miraculous prescription abilities of Rob's new doctor.

[Thanks to MacDailyNews Reader "84 Mac Guy" for the heads up.]

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Jun 12, 09 - 10:05 am Comment from: Big Als MBP

He's still full of sh!t.

Jun 12, 09 - 10:06 am Comment from: breeze

Wouldn't hurt to prescribe same medications to some of the other genius analysts. Looks like Elmer De Witt took some tooo

Jun 12, 09 - 10:08 am Comment from: Cascadians

" .... I’m sitting with a bunch of analysts as I write this and those that were at the Apple developers event do think that users will begin bringing Apple products into the enterprise in large numbers when Snow Leopard is released. .... "

Sounds like the company he's keeping is even more powerful than psychotropic medications. Sitting near up-to-date intelligent ppl can do wonders for the village idiots.

Even the dingbats are getting a whiff of Apple's roaring incoming freight train of runaway success.

Jun 12, 09 - 10:09 am Comment from: Be careful.....

Alien abductions must be occurring.

Jun 12, 09 - 10:17 am Comment from: Cascadians

My crystal ball shows hordes of ppl, all over the world, discovering the zippy joys of Apple and tossing their old POS PCs in the trash with disdain, and marching into Work and demanding they be allowed to use only the best tools, which they deserve, all devices Apple!

Grass roots revolution, ready set September.

Jun 12, 09 - 10:21 am Comment from: Gabriel

Serlet noted during his WWDC presentation that it was highly ironic how Snow Leopard provides the ability to use Exchange right out of the box, with Mail, iCal and Address Book... while on Windows machines, you have to pay extra to get that functionality. Microsoft Tax, ahoy!

Jun 12, 09 - 10:22 am Comment from: Spark

Enderle just woke up and smelled the coffee. We'll be seeing more MS apologizers jumping ship. The exciting news, and the money to be had in writing/reporting the news, is emanating from Cupertino, not Redmond. I'm sure we'll be seeing more articles like this from Rob. He's just trying to make a living.

Jun 12, 09 - 10:23 am Comment from: HMCIV

Oh my god there's a pig hovering outside my window!!

Jun 12, 09 - 10:27 am Comment from: HMCIV

The pig keeps saying the phrase "Developers. Developers. Developers!" It's giving me a headache.

Jun 12, 09 - 10:27 am Comment from: Rob

I guess Rob caught the wind of change and wants to flow with it.

Jun 12, 09 - 10:30 am Comment from: Jamie

"I’m sitting with a bunch of analysts"

Wow. What a vision. From Hell.

Jun 12, 09 - 10:38 am Comment from: Fair and Balanced

At the risk of being a total hypocrite (for shunning Mr. Enderle on almost EVERYTHING he has ever written before), this man has made some interesting points here. Paternalistic IT types will be scratching their heads a good bit when Snow Leopard arrives. "How do I say no to these things (Macs)?" will be the question many admins will be asking themselves in light of improved Exchange and AD integration. Those who can focus on adding value to their enterprise instead of being total control freaks will be in the winning camp.

Jun 12, 09 - 10:46 am Comment from: HolyMackerel

I would pay $129 to get Exchange support to the level the SL will bring. Now I will get it for $29 and have SL thrown in for free!

The AI features in PDF will be a very useful function that no one seems to be talking about. I wrestle with business PDF files daily.

Jun 12, 09 - 10:54 am Comment from: Paul Zune's Meathammer

They should give some o dat drugs to Mary Jo Nitwit over at ZD-Net.

Jun 12, 09 - 10:56 am Comment from: Spudly

Stop quoting THE hit troll!

Jun 12, 09 - 11:13 am Comment from: TomL

Get those meds to Ballmer and the world will turn on it's side.

Jun 12, 09 - 11:20 am Comment from: qka

I think he read this elsewhere - BusinessWeek, ComputerWorld, InfoWeek - one of those.

I know I read it too earlier this week.

Jun 12, 09 - 11:24 am Comment from: 84 Mac Guy

For all you Mac fans out there who are stuck in the purgatory of a 100% Windows shop, here is the strategy.

Start working over your IT folks and your bosses and tell them how Apple is making their products Exchange and Windows compatible. Don't Windows bash, say only nice things about Windows (I know this is the hard part), while you talk how Apple products (iPhone and SL) are being designed to play well with Exchange.

Between now and September keep planting these seeds. Eventually begin to mention that you would like to experiment with your personal Mac laptop running SL to see if it truly can connect it to the company network and work seamlessly with Exchange. Remember, you only want to "experiment," not do anything long term. Use persuasion, persistence, and groveling, if needed, to convince the people in power that this is a harmless little experiment that will not screw up the company network or involve much of their time.

Then, when SL is released in September, load it onto your Mac laptop and bring it into the office. Don't forget to stop at Starbucks and get a couple of big coffees, one for you and one for your IT guy. Once in your office, bring the IT guy his coffee and say that today is the day you want to experiment with this new Apple thing. Remember, no Windows bashing.

Since most IT drones actually enjoy solving new problems that aren't handled to them by their boss, the IT guy will likely willingly help you pull the Ethernet cable from your company-issued Dell and connect it to your Mac laptop. Then, if Apple really does the Exchange thing right, you should be on the company's Exchange Server using iCal, Address Book, and Apple Mail within minutes.

Your IT guy will probably be pleasantly surprised, but will not say anything for fear of being struck by lighting from the MS gods.

Then, your experiment just never ends. Your Dell stays dark and you use your Mac laptop in the office every day. Eventually people begin to notice, get curious, and start asking questions. Soon others, but not you, start asking for Macs rather than Dells when their computers are due to be replaced. Since your experience proves to IT that Macs are harmless and even result in less pain-in-the-ass service calls from the users, Macs soon start to populate your workplace.

It is hard to believe, but Enderle is right. That is how the PC took over the workplace in the 80s and this is how Apple will take over the workplace during the next 5 years.

Jun 12, 09 - 11:27 am Comment from: scott

Is this the same Enderle that's in charge of the enormous Enderle group?

Jun 12, 09 - 11:49 am Comment from: MacAdvocate

@84 Mac Guy
Hopefully‚ it'll take them a day or so before they realize that Apple in the workplace calls their value into question.

Jun 12, 09 - 11:59 am Comment from: Enderle shoots, Enderle scores!

Rob Enderle's a phony. He's perfectly aware that 90% of what he pens is absolute bullshit. To make sure he appears to have credibility, very important since it helps him fool people into believing his nonsense, he occasionally writes something honest or insightful. This accounts for the other 10% of his content. Give or take.

He'd actually be a half decent tech journalist if he woke up one day and decided to stop being a whore.

Jun 12, 09 - 12:00 pm Comment from: spyinthesky

Sitting with a bunch of analysts? He didn't say if they were all wearing white coats I note. Mind you he's got that Fisher Price keyboard working a treat.

Jun 12, 09 - 12:07 pm Comment from: dd

A true 64bit SUS certified UNIX kernel that is "not designed to embrace IT"? Damn. at least this moron can see what is happening, even if he has to spew a load of crap to explain it.

Jun 12, 09 - 12:18 pm Comment from: twilightmoon

MacAdvocate,

Someone still has to set up the Exchange server and monitor the network. IT will still have a job.

Jun 12, 09 - 12:18 pm Comment from: Jubei

I'm telling you he's trying out his RRDF Powers!!

Jun 12, 09 - 12:25 pm Comment from: LateRegistrant

"sitting with a bunch of analysts"

while a line forms outside?

Jun 12, 09 - 02:15 pm Comment from: DLMeyer

Any decent IT shop is NOT going to bring a new OS onto their network without testing it in advance. Note the history of Vista ... <thud>. What do they test it for? First they make sure it won't break anything they need to keep running - like ... Exchange. Then that it won't bring in something that will frack their network and any/all the systems on it. Then they have to test the support situation. How hard would it be to support the new OS? If it is too hard, they can ban it or lay it in the user's questionable hands. Too easy? Do they NEED a layoff right now? Hmm.

Jun 12, 09 - 02:42 pm Comment from: Micro Me

"Snow Leopard isn’t designed to embrace IT; it is designed to prevent IT from blocking it..."

Fat change in my workplace. I'll be upgrading to Snow Leopard ASAP, but it won't sway my IT one inch. My iMac was recently locked off the network on the grounds that it is a "security threat", and I'm forced to use a crappy PeeSea running XT for all external connections.

Some IT depts are beyond redemption.

Well, at least I can say that Enderle is wrong again.

Jun 12, 09 - 04:49 pm Comment from: Road Warrior

I remember Endofrear doing a stunt like this before. What we need here is an active discussion like we usually have and then a MacDailyNews poll along the lines of:

"Why did Enderle write and article that made sense?"
* New meds from his doctor.
* The Mac community boycott was starting to hurt
* Microsoft is laying him off so he is sucking up of to the only people that will still talk to him, his analist friends (http://imgs.sfgate.com/c/pictures/2007/06/11/ba_gorillas_191.jpg)

Oh he may have said some intelligent things but right off the bat he gets it absolutely wrong when he says "Microsoft made a mistake to focus on the needs of IT because it pulled focus from the user"

On the contrary, Microsoft's move to focus on the needs of IT was at the time brilliant. It addressed the needs of a group of people who had for all intent and purposes spent their high school years living in their locker with their underwear wedged up their Zune holder. Suddenly, thanks to Microsoft they became an important part of society. Business managers were coming to them and asking them what kind of computers they should buy. Of course they recommended the best computer for them, the ones that would have constant maintenance requirements allowing them to build their IT empires and to promote themselves to a near-god status amongst lower motals. Even individual computer users consulted with them, bowing before their words: “No one ever got fired for buying a Microsoft product.”

Oh things have changed a bit now, and MS is laying off. Perhaps Enderlere is worried. He should be, for the concept is a strong one. If Snow Leopard is indeed designed to prevent IT blockage then it could be used as a Trojan into the very fabric of IT. The results would be devestating for them. They would see their empires crumble, the loss of power over their worshipers and most seriously no more dates on a Saturday night to fix a girlfriend’s computer. The only thing they would have left would be some guy waving his Zune from a dark alley saying “I’ll squirt with you.” That would make sitting around with a bunch of analysts look good.

MS better find some way to keep Apple out of Enterprise. I just wonder if they have enough sleaze left in them to be able to do it.

Jun 13, 09 - 01:45 am Comment from: ken1w

Amazing. Most of that (at least the part MDN quoted) actually made sense.

Jun 14, 09 - 06:37 pm Comment from: amyhre

@HMCIV

Shoot the flying pig outside your window. You might have enough time to get it sufficiently cured before the Fourth of July. Can we say BBQ?

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