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Rob the buffoon!

Somewhere a village is looking for this idiot!

If Enderle's a Democrat, I must have been wrong.

Call me an "instant switcher."

I always believed in less government, lower taxes, and strong defense anyway.

McCain-Palin 2008!

Nov 03, 08 - 09:50 am Comment from: Jamie

Does this guy not get tired of talking shit all the time?

Wasn't Microsoft pretty focused on the HD-DVD format?

And what about Vista itself? If Microsoft wasn't "focused" before now, that is fairly damning in itself.

Nov 03, 08 - 09:57 am Comment from: IKON

Marketing mistakes?
Oh yeah, that's why they have billions in the bank.

I think that guy must be a fake. He says some of the most foolish things a man can say........I'll bet hes never even touched a Mac. maybe he is Ballmers lovah......?

What he doesn't understand is that I CHOOSE to let Apple make some of the decisions where appropriate. For me they're things that I don't want to be hassled with, or preferences which I agree with and would choose anyway. I'm not locked into Apple, if I decided I no longer liked them or OS X, I could move to something else without any problem at all.

Does he also think for a second that Apple couldn't make a multi-touch screen the same size as a laptop screen - or even bigger? Of course they could, what they realise is that just because they can, doesn't mean they should.

Interface aside, existing machines have varying states of touchscreen ability and they're universally shit. What needs to change is the software and how people interact, the hardware may also need to move beyond just being a screen you sit in front of and reach out to. These changes need to accomodate existing methods and thus can't happen with a click of the fingers. They could do it with the iPhone because there was no existing environment. Apple are gradually adding multi-touch in ways that fit in completely with existing usage and don't require people to radically change their habits. Why they've not given any sort of similar facility to desktop users is a different question, but they quite clearly have thought about how they'll move in this direction.

Windows 7 might give me the CHOICE of multi-touch, but if it's half baked implementation then it's a choice I'm not bothered about having. If hardware manufacturers have such difficulty writing drivers for OS's then what makes anyone think they're going to have any luck creating entirely new and workable hardware and software interfaces for multi-touch?

It's good to see Enderle is showing his true colours ("Steve Jobs can kiss my A**) than offering up a pseudo unbiased view in formal cordial format. I guess, Apple must've done something right to irk him this much. Or the office rent is due and M$ offered a slice.

I'm just glad I get to come to MDN and read the a**hats of the world make a fool of themselves, without having to gift them an undeserved hit. That would have made me the greater fool. Thank you MDN. Great community service here.

what a douche

Nov 03, 08 - 10:02 am Comment from: Macromancer

Enderle is a moron. MS can't put its focus on Apple otherwise Google will kick their ass.

Besides, it has been proven time again that MS can't get anything 100% right. Their corporate culture doesn't allow for truly innovative thinking.

Furthermore, the moment MS were to put Apple out of business, the source of all their new ideas would be gone.

"Apple's campaign has truly pissed off Microsoft, and Windows 7 is that company's way of saying, 'Steve Jobs can kiss my a**,' or more simply, 'enough,'"

After making himself look like a tit whilst trying to resize an onscreen 'multitouch' window in the Windows 7 beta version on the BBC recently, he really should know better.

Rob Enderle's "group" is a bunch of guys that sit around a campfire, beat drums, talk about their 'feelings' and jack off afterwards.

Jay Leno gave me the tapes.

Nov 03, 08 - 10:03 am Comment from: IKON

@mark: Microsoft is focused on everything, go figure.

If there is one thing we know, it's Rob is very good at stroking the ego's of his customers, and then writing about it as if he has some sort of objective mind.

Granted, he is right about one thing - generally speaking - when companies have taken Redmond straight on, they typically get crushed.

However, Apple has chosen to pick it's battles, and beat Redmond back in new market spaces. In other words, Apple watched M$ blunder the portable music market and took them to task with a vertical solution.

The iPhone is another example where vertical wins, and the Mac and OS X, are another vertical solution.

Consumers want, and truth be told, need this type of verticality to simply their lives, yet deliver sophisticated power.

Rob clearly implies that M$ will suddenly crush Apple with Win7 (AKA reheated Vista), because they are really, really, mad... Oh, that makes sense...

Rob also points out how Redmond will be fragmenting the OS and allowing more flexibility for their vendors... By now, everyone - including Rob - should inherently know what this will bring about: more instability, more confusion amongst users, reducing the Windows brand, while hardware OEM's look to build their own OS experience, delivering less consistency for Windows from box, to box, to box.

This is not what the consumer wants - at all. I can see this model working for major corporations, but that's about it. Outside of giants, with giant IT teams that can build their own corporate experience, are consumers going to enjoy the increase confusion and learning curve? Not likely.

Lastly, Rob talks to the HP touchsmart... It's yet another beastly looking system, but I must admit, the touch is a great novelty. The real question for HP's touchsmart is: What's the point? I have used it, and see no inherent value using it over the keyboard and mouse. It is fun for a few moments, but I quickly found myself reverting back to the keyboard and mouse instead of moving my hands all over the place, smudging the glossy screen... The novelty quickly ended, but hey, Enderle got his HP plug into the "article" effectively.

The white noise for M$ will only grow louder.

Underwere talking through his ass again, not surprising. I call him Mr. FUD. Everything he says about Apple is TOTALLY WRONG!!!!

IBD/TIPP, 11/2:
- Obama 46.7%.
- McCain 44.6%
- Not sure 8.7%

http://www.ibdeditorials.com/series13.aspx?src=POLLTOPN

This election is a referendum on Obama, not McCain.

This very large amount of undecideds still in play with just one day to go means they can't pull the trigger on Obama and will break heavily for McCain.

Some people are going to be mighty shocked when Obama loses tomorrow.

And Detroit will likely burn as the blacks are stoked by the media for misplaced revenge over what they do not understand.

It's not a racial thing. It's about experience, socialism, elitism, a mainstream media that's clearly in the bag, and more.

That's why 8.7% are still undecided and why they will vote for McCain in overwhelming numbers.

Total retard.

Nov 03, 08 - 10:11 am Comment from: SirROM

@M.X.N.T.4.1
“Does he also think for a second that Apple couldn't make a multi-touch screen the same size as a laptop screen - or even bigger? Of course they could, what they realise is that just because they can, doesn't mean they should.”

I think EnderSmell is just trying to goad Apple into making a touch screen Mac. As we all know, when Apple gets into the game, that idea or product really takes off in the marketplace. When Apple refuses to play, that idea or product usually does not do well (UMPC anyone?). EnderSmell just wants Apple to do it before Windows 7 is released so that “feature” will have some traction, otherwise Windows 7 will have even one less thing to tout in 2 years when it finally comes out.

Nov 03, 08 - 10:11 am Comment from: auren

@ Victor Meldrew

I'm more of the opinion that a village lost their idiot and I doubt they're actually looking to bring him back.

What a maroon!!!!

Nov 03, 08 - 10:12 am Comment from: Harvey

Well, even if this guy is right, his analogy only goes so far. The political marketing campaign is over tomorrow (as I write this) and then it is too late for the political parties to apply any lessons they learned from their mistakes. On the other hand, the competition between Microsoft and Apple does not end on Tuesday. Apple has plenty of time to rectify these "mistakes" if they are mistakes, and to adjust or change its marketing campaign altogether.

The biggest mistake is on the Microsoft side. Instead of belittling Apple as a boutique manufacturer of computers for rich people and artistic types, they have unwittingly elevated Apple to the status of a peer. It's Microsoft who is selling Apple as a viable alternative to itself!

Enderle's a Democrat? That's explains everything.

Nov 03, 08 - 10:15 am Comment from: DLMeyer

He dreams within his own Reality Distortion Field.
It is true that MS could, possibly, come up with a version of Windows that doesn't royally suck. I don't see that as a LIKELY possibility, but it IS "possible". So far, they have gotten by with a huge amount of legacy code, mostly left in place so as to not "break" software tat was broken by design in the first place. Apps designed "wrong" in order to get around some limitation their OS placed on the hardware. Add in the lack of focus in the user interface and you have a pretty rough history.
Apple cleaned the slate with OSX. No legacy code, except what ran in Classic. With 10.6 they will have no Classic, nor even code that will run on a PPC (boo! hiss!) ... talk about cleaning the slate! While the Unix core is older than most, they've kept it clean and fast. Good luck to MS in staying "focused".

Nov 03, 08 - 10:16 am Comment from: Wade

When you're being paid by a single client, Rob, the least you could do is hide their logo on the checks. Jeez....

Yawn. Enderle is bloated gas bag. Eventually the crap he spouts will poison his mind and drive him mad.

I'm a recent convert... almost a year now. I own 2 20" iMacs and 1 brand new MBP. Certainly, in 12 months, I've done my part to contribute to the economy and Apple's bottomline. I love Apple almost as much as everyone that has commented so far.

The difference, I think, is that even though I switched to Mac, I still use my brain to think objectively. It amazes me at how many comments on here sound like "lemmings off a cliff". If Apple decided to include a turd in every new iMac box, I firmly believe there would be an article stating how awesome it was, followed by comments from 100's of fanboys praising the marketing genius of Jobs.

Does anyone reading this article even think for a second that he might have a valid point? I for one, can easily tell the difference between "a retard", "a douche", "a buffoon", and someone who would actually use that language to attempt to make their point. I'm wondering when the editors of MDN will actually wake up and stop being the first lemming. It might save countless lives of all the other lemmings that mindlessly follow them.

Nov 03, 08 - 10:20 am Comment from: HotinPlaya

He says Obama is going to win!?!

Guess we got McCain

@ Do Mac users.

Sorry, but do I understand you correctly? You're saying Enderle is not a buffoon/idiot/whatever?

Call me a lemming, but if you are you're mighty odd.

To suggest similarities between an election strategy with electronic sector consumer marketing requires a really mixed up and distorted view of the world.

Nov 03, 08 - 10:31 am Comment from: Lurker_PC

MDN - just a thought:

When Enderle spouts: While migrating from Windows to a Mac is about as ugly as you can get...

BS. He's just trying to keep the sheep (or the ink) in the pen. Damn leaky pens.

You should link the Apple Genius commerical that talks about how those folks will help people transfer their data from a machine that runs an upside down, backwards implementation of Apple's OS to the real thing.

Just a thought.

Peace.

Funny. He sounds like a Republican. Light years from reality.

DEWEY DEFEATS TRUMAN!: And Detroit will likely burn as the blacks are stoked by the media for misplaced revenge over what they do not understand.

"the blacks" "do not understand".

Wow. Racism is alive and as un-well as ever, obviously.


Do Mac users even think with more than 10% of thei: It amazes me at how many comments on here sound like "lemmings off a cliff". If Apple decided to include a turd in every new iMac box, I firmly believe there would be an article stating how awesome it was, followed by comments from 100's of fanboys praising the marketing genius of Jobs.

You're really still a newbie, considering that statement!

Compare, for instance, the outrage among Mac users about the absence of the matte option on the new MacBook Pro, or about the absence of a FireWire port in the new MacBook.

Mac users are often quite emotional about their platform compared to the frustrated phlegma of the average WinPC user, but it does in fact go both ways...!

Mac users also are generally capable of objective thinking, this particular site is just not necessarily the place where I'd expect the highest concentration of it.

Nov 03, 08 - 10:40 am Comment from: HolyMackerel

If MS is so newly focussed why didn't it show at PDC? Ray spoke for 30 minutes and said nothing. Windows 7 has no revolutionary features, but seems a bit more stable and has less annoyances - less pain is not a new feature. No one know how Azure will fit in with HotMail/Exchange Server/Mesh, etc. No one seems convinced that Office in the cloud is a big benefit. Silverlight is being ignored except maybe by NetFlix. XBox 360 is only gaining market share by removing features and selling below cost. Zune is dead on the vine. Windows Mobile even embarrasses the Windows fanboys. MS is not a company, it is a collection of fiefdoms that let off fireworks every few years then fade away. There is no focus, no capitalising on the benefits of the other groups, only short term thinking and survival.

120 minutes of Apple and, while you may not agree with them, you may hate them, but you certainly know where the company is heading.

Nov 03, 08 - 10:44 am Comment from: ElderNorm

WOW,... When Enderle speaks, everyone gets mad... at him. LOL

The man either is lost..... or he is a super shill who has no ethics. Not sure which.

"This is generally why Apple enjoys a higher customer churn rate than any other PC vendor, " ....... er actually churn rate is the rate that people come/leave and a high rate is a BAD thing. Just ask the telcom folks. LOL Just showing that the man is totally lost.

Just a thought.
en

Nov 03, 08 - 10:46 am Comment from: ericdano

Tech writers writing about Politics does not work. Look to Roughlydrafted for the model of how to write excellent tech articles, and really poor political rants......which is exactly why I stopped reading that site.

Nov 03, 08 - 10:47 am Comment from: jtc

I think he meant that microsoft has made some marketing mistakes

Obama has run one of the best campaigns in history by surrounding himself with a great team that works well together. This pretty much proves that he has the ability to be a good president.

McCain on the other hand, has run a sloppy undisciplined campaign.

HolyMackerel: Windows 7 has no revolutionary features, but seems a bit more stable and has less annoyances - less pain is not a new feature.

Actually, it would be...!

Nov 03, 08 - 10:50 am Comment from: Jubei

Notice his condescending tone and little laugh, when he said "fruit". Great how he couldn't get the multi-touch work as good as Apple on the demo. Jerk.

Richard,

Obama has run one of the best campaigns in history by surrounding himself with a great team that works well together. This pretty much proves that he has the ability to be a good president.

You, sir, are an idiot.

Bush ran two of the best campaigns in history by surrounding himself with great teams that worked well together.

Hitler did it once, too.

Obama is a closet socialist. Reliving failed ideas is not the mark of a "good president."

Stupid analogy from a guy who can't even portray bias correctly...

Apple is not coming into this advertising strategy (I'm a mac...) with a flawed product or reputation. The Republicans had the Bush Administration and the Iraq war (face it, if it weren't for that, McCain would most definitely win). Apple's failure took place in the eighties and nineties when they were elitist and charged far more for their products "computers for the rest of us" weren't priced for the rest of us. But they have fixed that.
The second flaw in the analogy is that the Republicans are having to dig and search to find the attack issues (Ayers, Wright, sound bites). Microsoft delivers its flaws gift wrapped in a package called Vista. When the Ayers stuff was aired, most Obama supporters went, "I didn't know that." But when the "Cancel or Allow" ad came out, the few that I knew who had tried Vista said, "OMG! That is exactly the way it is!" They knew it.
Finally, "Get a Mac" ads are working...

Educated Voter:

If only!

Educated Voter: Obama is a closet socialist.

You will be proven as wrong as you'd been about Bush when you apparently voted for him.

Educated Voter: Reliving failed ideas is not the mark of a "good president."

McCain so far has primarily resorted to a bunch of recycled and rather worn-out cardboard cutouts of ideas, most of which we've already watched going up in flames during the Bush presidency, without more than a few platitudes and helpless stammering when insistently questioned about his reasoning or details.


Obama, on the other hand, has presented ideas which would very much be a change of course, by most people's opinions for the better, complete with reasoning and the ability to substantiate them if necessary.

I'm a european; We've got actual socialists for a realistic comparison instead of the ridiculous clichés trotted out by fearful republicans. And in light of that, Obama appears to be a rather pragmatic right-of-center politician with a few ideas which have been proven to work quite well in many other places. You could do a whole lot worse.

Wait — you already did do much, much worse through the last eight years...!

Nov 03, 08 - 11:22 am Comment from: MacDave

No matter how much he brushes, I bet Rob has horrendous bad breath.

What was all this about? Enderle's comparison is nonsense and Apple's mistakes is why they now haw more money in the bank than Microsoft.

It's just sad to see how far from reality this man goes from time to time, especially when he's credited at being an expert. Oh well, the next rant will be even stranger.....

he might have a point, Apple has woken the sleeping giant, it could come back to bite Apple down the road.

Nov 03, 08 - 11:22 am Comment from: iDon't

Enderle makes perfect sense to me - but right now I'm very very drunk.

This guy is a doofus!

He might be right about Microsoft focusing on Apple, but the negative Presidential race?? When?

This has been the nicest, most patsy-like campaign I have ever seen! Even when things could have gotten nasty, John McCain put a stop to it.

This could have EASILY been the nastiest....but it wasn't.

@DEWEY DEFEATS TRUMAN!

Funny you take Truman's name and talk about elitism in politics since HE was the only non-elite we've really had as president. All those lawyers, landowners and uber military guys .. yeah .. right.

Stop drinking the cool aid or you'll start buying M$ crap. ;D

Nov 03, 08 - 11:32 am Comment from: hardmanb

Microsoft is not scared of, or focused on Apple.

Microsoft is scared of, and focused on Android.

That's where the threat to Microsoft's market comes from.

Nov 03, 08 - 11:35 am Comment from: Macdoc

How soon people forget...The last 8 years we had 14000 stock market. lowest unemployment in 30 years, highest GDP ever. It's only been the last 2 year with Dems in Congress have things gone down hill fast. The Fanny May and Freddy Mac issue you can lay at the feet of Barney Frank! People just don't pay attention and comprehend anything these days and when they think they do it drool from the far left wing liberal news media they buy hook-line-and sinker! People can't remember yesterday let alone the last 8 years...Oh and before someone starts with the deficit. This country has always had a deficit, always will. A balance budget is a myth, all portrayed by creative accounting.