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Enderlunacy, HA!

It is too soon to really gain any perpective on the halo effect. We probably will not have definite information until 8-16 months from now.

This guy must be getting hit in groves now that Throwup is temporarily out of the picture. Don't support this guy by reading his full article. That is what he wants you to do!

why is Paris Hilton a celebrity?

MDN,

Please only post articles from credible reporters.

The Enderle Group just fired Rob

He's not hot.

Apple clearly needs to advertise it's Mac and OS X products. On Friday night, people stopped and asked us why we were lining up outside the San Francisco Apple store.

They really need to do semi serious ads instead of the previous "fastest computer the world" type crap which only leads to derision once it's proven they're not the fastest. Or the insulting type crap they also do. They need to grow up, advertising wise (the iPod shows they can actually do it.) Even Microsoft advertises XP on TV... although they don't always show the product (wonder why?)

Sure, Steve's previously admitted defeat in the desktop space, yet, if that really were the case, why would they bother putting so much effort into OS X? The home market? I don't think so. The less than 10% of businesses actually using Apple Mac's? I don't think so. They are obviously trying to claw their way back.

Of course, there's this bullsh*t in businesses about Apple being "one vendor"... wtf is Microsoft's dominance then?

Don't click that link! He's just trolling for traffic. Don't give in. Go learn more about the new features in Tiger instead. It will be a much better use of your time.

MDN word: country - As in: I wish that Enderle would disappear to another country. And never be heard from again.

Yeah, the same thing... if you could clone Paris and have her available in each store for every hour it was open.

I know it can be a pain coming up with something witty and fresh to say to the press, but this comment is just pathetic and makes no sense. So, very true to Enderle.

This dork is just wants your clicks!

Do not click the link.

Which magazine does he write for? Is it Forbes? I thought Forbes Magazine is a reputable circulation. Why are they letting this guy spew
garbage and nonsense all the time and waste magazine space? If enough people complain to Forbes' editor, will they eventually stop printing his column?

"So, very true to Enderle."

True, in this context, is an absolute. You cannot qualify an absolute. It is either true, or not true.

When people say something is "very true", what they really mean and should say is "it is true, and I am excited about the fact that it is true", or words to that effect.

Btw., Enderle is an asshole.

Header Queen, Paris Hilton, switches to Mac.

Pictures at 11.

The Enderle's Group head buffoon has spoken! AGAIN!!

Look, I'm a slut.

Paris is a super-slut. (That's why she booted me from Simple Life).

And let me tell ya -- sluts know sluts. Yaah, we know a slut when we see one. So believe me . . .

Enderle is a Microsoft slut.

(And by the way, I do mean "micro".)

Oh, Nicole-- you are SO not hot.

And your father's a perv.

That's all I'm gonna say about the matter.

What does this idiot think the halo effect is? Interest in the iPod leads to interest in other Apple products. The Paris Hilton thing is not even the same.

When a person goes into an Apple Store because of an iPod, they are going to look at a product, probably with money in their wallet. They will also check out accessories and peripherals, and check out many of the other eye-catching products.

Paris would draw only males (that's a 50% narrower audience) interested in looking at her (narrows the audience even more). They would not be interested in any product that is not filled with saline (or silicone), and would not have money at the ready (unless Paris was prostituting herself).

Bottom line, people drawn by the iPod are consumers, while those drawn by Paris Hilton are gawkers.

MDN magic word is "sun"... as in "Enderle can shove his opinion where the sun don't shine."

Now I know Enderle's just trying to be a heat magnet. He's proven reliably to be more interested in spewing opinion and FUD than fact, but this instance removes any doubts as to whether he really says such outlandish things just to attract attention. Ladies and gentlemen, I give you Rob Enderle, Professional Attention Whore.

MW is "air". It's what's in Enderle's head.

Enderle just saw his traffic shoot up from the last bit of idiocy and now this... double shot of the self-made man...

By the way.. by saying that the iPod gets people into Apple Stores to stand in line and drool over the Mac OS X.. what part of this makes the Halo Effect 'mythical'?

The fact that Apples marketshare is up?

The fact that about 55% of Mac buyers are former Windows users?

The fact that Mac mini sales are backlogged for weeks?


Eh Rob? The Mac costs 499-2999. The iPod starts at $99.

We don't need you to point out that..er...the cheaper product (which also happens to be 100% compatible with Windows) sells more... thanks

Jimbo von Winskinheimer, President and CEO of The Winskinheimer Group, want you to know that our extensive research shows a definite Shitring Effect occurring. By this, we mean that Rob Enderle and his wife, the only 2 employees of the Enderle Group, both have rings of shit around their mouths as a result of kissing up to Microsloth. Enderle will also deny the existance of that effect. Such is life.

My father's not a perv, you virus-bag!

And if you were any skinnier, one of those humps you call a boyfriend would accidently break you in half.

Quit doing coke! Skank.

Enderle Group = Rob and his pet turd.

People, ignore these low IQ thugs!!! Don't even waste your time commanding or reading this craps or you are insulting your own intelligence. Let these thugs write what ever they want while exposing their low IQs!!

Do people actually pay him for his opinion?
Can I make money by writing this drivel, too?
Maybe he's hiring creative writers...

Rob knows all about myths; after all, he thinks that 'Unicorn', err, 'Longhorn' is an actual product that can be compared to a real life operating system.

Rob, you need to learn from the mistakes of others. Ask Jayson Blair or Stephen Glass how credible they are perceived amongst their peers. Making stuff up to meet a deadline, sell ad space or feed your ego are not what makes good journalism.

It's a good thing Rob was able to land a job at the Enderle Group, otherwise he, Mary and the kids would be eating out of garbage cans.

Triumph, didn't you got some tail off Paris & Nicole... Tinkerbell for sure... just curious

This guy is a tool..

"'From what I'm seeing, the iPod simply drives people into the stores, and the foot traffic helps move product,"

I thought that was the iPod halo effect. As they say: "IPods are luring visitors to Apple's retail stores, and in some cases attracting new users sick of Windows."


"Another apparent myth is the notion that Apple--despite the protestations of its devoted user base--can reignite the old market-share battle it waged and lost with Microsoft"

I love this. First, they essentially accept Enderle's speculation. Second, how has this been proven a "myth"? They can predict the future? I don't really think Apple is going to be a serious 30% marketshare or installed base threat to MS, but seriously, stop writing like it's a foregone conclusion that Apple will always be at 2% "market share".


"Apple is at least back to pretending there's a race with Microsoft in terms of advanced features. One recent Apple ad hyping Tiger bears the tagline "Redmond, we have a problem." And Apple Chief Executive Steve Jobs loves to dig at Microsoft every time he talks about it."

Uh, was Apple ever really so far behind in "advanced features" that they weren't even in the same ballparks as MS? Get off the crack! The quality and features of the OS wasn't the root cause of the loss of market share.


"Apple, whose iTunes software and music store also runs on Windows--indeed, most iPod owners are Windows users--at least has Microsoft beat for the time being on the music front."

If MS were really going to be a threat on their own merits to iTMS and the iPod, their effort so far in areas such as ease of use is pretty shoddy. I doubt they are suddenly going to have an epiphany.

In other words, TRYING Apple products makes people buy them?

I'm sure Enderle didn't REALLY mean to suggest that.

He seems to mean that the iPod doesn't make iPod owners interested in other Apple products. Instead, it gets iPod owners to go to Apple Stores... for some other reason besides Apple products...

???

And also

???

^ I wouldn't get within 100 feetof that Hilton skank! Of course, I can't anyway since she took out the restraining order. PARIS, I'VE STILL GOT DE POLAROIDS, YOU KNOW!!! Yeh-hehessssssss.

No really, I knew Paris when she was even uglier than she is now:

http://www.awfulplasticsurgery.com/archives/005189.html

Hey, I keed, I joke. But seriously, I wouldn't get anywhere near Paris. But her sister Nicky, she's cool. Yeh-heh-heeesssssss. I used to bang her like a screen door blowin' in de wind.

Hey, I keed the rich and tenuously-famous.

Thanks for that bit of putdownery, Paris, daahhhlink - quite apropos.

The Enderle Group is really just a myth !!!!! Its just Rod, the wangker and his PC at home.

Enderle: Really, we are a group! See, me, myslef, I and my wang. Oh, there is also my PC, Bill Gates and Steve Ballmer!!

MDN needs to stop feeding the Enderle animal.

Please, he only writes this dribble to get a reaction from this crowd.

Does MDN have stock in the Enderle Group? Stop it, stop it, stop it.

Paris was a waste of a good pregnancy. I hope Daddy Hilton leaves a good management team in place, because she'll never amount to a lump of shit. Paris, stick with making Internet videos.

As for Apple, the Windows crowd is just seriously green with envy (and demonstrating just how bad they don't get it). How long before we hear how X-Box sales are having a "halo effect' on Windows sales (or vice versa)?

Let's aalso remember that his wife/partner predicted that the iMac G5 would be a flop.
Hmmmmm, shared mindset I guess.

I think the second poster got it right. Post articles from credible reporters who know the facts. This guy has no clue and must be brain washed by Microsoft.

Read this about Enderle :
http://enderle.iwethey.org/

You can say what you want about NeverEnding whine but the market share is small. I like it that way. People don't buy computers to get work done, they do it to tinker and take advantage of it's user friendliness features (i.e. if you are going to use Windoze you are going to need friends to figure it out).

If we want to really specifically describe the "Halo Effect" it should go something like this:

PC user buys iPod (the HP version from Costco even counts here), not because it is in the Apple store but because it is an omnipresent and cool piece of technology that is amazingly designed. Works well enough with his Win version of iTunes that he begins to understand what is so special about Apple products and wonders if going the next step, that is, scrapping his PC, might be possible. The Win iPod user goes into Apple store and ends up buying stuff there.

Now, let's consider the Enderrorle "analysis" that this would work the same if we were talking about Paris Hilton.

PC user buys Paris Hilton at Costco (this is already sounding improbable but I'm going to stick with ol' Rob for a moment.) She works so well with his Windows machine that he begins to see the reason we love Macs so much. Satisfied Windows user is so happy having Paris around the house that he goes into Apple store and buys all the Paris Hilton related products Apple has on the shelves (didn't know that Apple was into Paris goodies but hey, maybe they are).

Yes, I now see what our friend Rob was getting at. Paris could certainly sell Macs. She just needs to be plugged into millions of Windows user's PCs to do it.

What's funnier, Enderle and his delusions, or the people that actually go to his site, making him lots of cash, no doubt?

DO NOT VISIT HIS SITE

MDN, POST HIS RUBBISH IF YOU MUST, BUT PLEASE DON'T POST LINKS TO HIS SITE. IF PEOPLE WANT TO GO THERE, DO A GOOGLE SEARCH!!!

Two points need to be made.
1. You buy iPods and the profits go to Apple. This improves the
company's bottom line and improves their market profile.

2. Paris is skinnier than my 3rd gen. iPod. maybe I should get a fourth
gen. Hilton er, iPod. You know what I mean.

I don't know about anyone else here, but if I heard that Paris Hilton was appearing at an Apple Store, I'd avoid it like an oozing abscess and send hate mail to Steve Jobs. As for Enderle, if any of you click on the link to his article, I'll hunt you down and beat you with roadkill. I'm serious.

Right Le Tigre!
He's found a cheap way of getting people to visit his site. It's called pulling the lions tail. He's expoiting the hyper-sensitivity of the Mac community.

DON'T KLICK ON HIS SITE!

This is so obviously an attempt to bait search machines. But we can do it, too! Okay, from now on, every post here should have some google bait attached.
I'll start:
Paris Hilton nude
Angelina Jolie, Brad Pitt
Jennifer Lopez Garner Capriati

john.. chill.. this is obviously a hilarious thread.. that's why it's up.. sheesh.. Enderle? He's pure comedic gold!

Well, the whole point of the MacMini was to make the Halo effect viable. Up until now, what happened was that people entered the Apple Store, bought an iPod, looked at iMacs and PowerMacs, said: "how nice, how expensive, bye", and that was it. Pre-MacMini numbers show that it wasn't working really. The same goes for the switchers campaign.

I don't think the Mini is that inexpensive, but I believe it sits firmly on a luxurious-affordable sweet spot.

Perhaps what is needed is publicity suggesting that Macs are both easier AND affordable (plus a more fully-featured MacMini for all those PC users that actually like Macs but want PC-like upgradability without PowerMac-level boxes and prices).

Well, maybe he's right about the Paris Hilton thing. There'd just be a different uhhh... clientele.

Enderle. What a doofus.

do not click through.
do not do it.
do resist any temptation you may have.
do not give this chump any attention (i.e. negative attention is better than no attention etc..)
do not click through.
do not click through.
do not click through.