“Apple Computer is riding high on iPod profits, having moved 5 million music players in the first three months this year, roughly five times the number of computers it has sold. IPods are luring visitors to Apple’s retail stores, and in some cases attracting new users sick of Windows. But analyst Rob Enderle, head of California-based The Enderle Group, says the so-called ‘halo effect’ around the iPod is really just a myth,” Arik Hesseldahl writes for Forbes. “‘From what I’m seeing, the iPod simply drives people into the stores, and the foot traffic helps move product,’ Enderle says. ‘The iPod benefits the entire Apple product line, but Apple could have done the same thing by having Paris Hilton, or some other celebrity, visit the Apple stores.'”
Full article here.
MacDailyNews Take: Wow. Just… wow. Enderlunacy strikes again. It’s a good thing for Enderle that he works for The Enderle Group, that’s for damn sure.
Related MacDailyNews articles:
Tech pundit Enderle: Apple’s Mac OS X Tiger’s main features ‘borrow heavily from Longhorn’ – May 02, 2005
‘iPod Halo Effect’ on Mac sales seen in Apple’s soaring second-quarter results – April 13, 2005
Microsoft dismisses threat of Apple’s ‘iPod Halo Effect’ – April 04, 2005
Morgan Stanley: Apple’s ‘iPod Halo Effect’ is ‘roughly double what the market expects’ – March 18, 2005
‘iPod Halo Effect’ – sales of the iPod are spurring orders of other Apple products – February 24, 2005
Report: Best Buy to sell Mac mini, could accelerate ‘iPod Halo Effect’ – January 28, 2005
Apple execs now see ‘iPod Halo Effect’ clearly paying off with higher Macintosh sales – January 13, 2005
Report: Apple gained significant market share of computer industry during past quarter – January 12, 2005
Holy Halo Effect! Analyst predicts 100 million iPod sales by 2008 – Windows to Mac switchers coming? – November 24, 2004
Analyst: iPod ‘should spur sales of iMac, this is just the beginning of a ramp for Apple’ – November 23, 2004
Survey: 13% of iPod owners have switched, plan to switch to Mac from Windows within 12 months – November 22, 2004
Enderlunacy, HA!
It is too soon to really gain any perpective on the halo effect. We probably will not have definite information until 8-16 months from now.
This guy must be getting hit in groves now that Throwup is temporarily out of the picture. Don’t support this guy by reading his full article. That is what he wants you to do!
why is Paris Hilton a celebrity?
MDN,
Please only post articles from credible reporters.
The Enderle Group just fired Rob
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He’s not hot.
Apple clearly needs to advertise it’s Mac and OS X products. On Friday night, people stopped and asked us why we were lining up outside the San Francisco Apple store.
They really need to do semi serious ads instead of the previous “fastest computer the world” type crap which only leads to derision once it’s proven they’re not the fastest. Or the insulting type crap they also do. They need to grow up, advertising wise (the iPod shows they can actually do it.) Even Microsoft advertises XP on TV… although they don’t always show the product (wonder why?)
Sure, Steve’s previously admitted defeat in the desktop space, yet, if that really were the case, why would they bother putting so much effort into OS X? The home market? I don’t think so. The less than 10% of businesses actually using Apple Mac’s? I don’t think so. They are obviously trying to claw their way back.
Of course, there’s this bullsh*t in businesses about Apple being “one vendor”… wtf is Microsoft’s dominance then?
Don’t click that link! He’s just trolling for traffic. Don’t give in. Go learn more about the new features in Tiger instead. It will be a much better use of your time.
MDN word: country – As in: I wish that Enderle would disappear to another country. And never be heard from again.
Yeah, the same thing… if you could clone Paris and have her available in each store for every hour it was open.
I know it can be a pain coming up with something witty and fresh to say to the press, but this comment is just pathetic and makes no sense. So, very true to Enderle.
This dork is just wants your clicks!
Do not click the link.
Which magazine does he write for? Is it Forbes? I thought Forbes Magazine is a reputable circulation. Why are they letting this guy spew
garbage and nonsense all the time and waste magazine space? If enough people complain to Forbes’ editor, will they eventually stop printing his column?
“So, very true to Enderle.”
True, in this context, is an absolute. You cannot qualify an absolute. It is either true, or not true.
When people say something is “very true”, what they really mean and should say is “it is true, and I am excited about the fact that it is true”, or words to that effect.
Btw., Enderle is an asshole.
Header Queen, Paris Hilton, switches to Mac.
Pictures at 11.
The Enderle’s Group head buffoon has spoken! AGAIN!!
Look, I’m a slut.
Paris is a super-slut. (That’s why she booted me from Simple Life).
And let me tell ya — sluts know sluts. Yaah, we know a slut when we see one. So believe me . . .
Enderle is a Microsoft slut.
(And by the way, I do mean “micro”.)
Oh, Nicole– you are SO not hot.
And your father’s a perv.
That’s all I’m gonna say about the matter.
What does this idiot think the halo effect is? Interest in the iPod leads to interest in other Apple products. The Paris Hilton thing is not even the same.
When a person goes into an Apple Store because of an iPod, they are going to look at a product, probably with money in their wallet. They will also check out accessories and peripherals, and check out many of the other eye-catching products.
Paris would draw only males (that’s a 50% narrower audience) interested in looking at her (narrows the audience even more). They would not be interested in any product that is not filled with saline (or silicone), and would not have money at the ready (unless Paris was prostituting herself).
Bottom line, people drawn by the iPod are consumers, while those drawn by Paris Hilton are gawkers.
MDN magic word is “sun”… as in “Enderle can shove his opinion where the sun don’t shine.”
Now I know Enderle’s just trying to be a heat magnet. He’s proven reliably to be more interested in spewing opinion and FUD than fact, but this instance removes any doubts as to whether he really says such outlandish things just to attract attention. Ladies and gentlemen, I give you Rob Enderle, Professional Attention Whore.
MW is “air”. It’s what’s in Enderle’s head.
Enderle just saw his traffic shoot up from the last bit of idiocy and now this… double shot of the self-made man…
By the way.. by saying that the iPod gets people into Apple Stores to stand in line and drool over the Mac OS X.. what part of this makes the Halo Effect ‘mythical’?
The fact that Apples marketshare is up?
The fact that about 55% of Mac buyers are former Windows users?
The fact that Mac mini sales are backlogged for weeks?
Eh Rob? The Mac costs 499-2999. The iPod starts at $99.
We don’t need you to point out that..er…the cheaper product (which also happens to be 100% compatible with Windows) sells more… thanks
Jimbo von Winskinheimer, President and CEO of The Winskinheimer Group, want you to know that our extensive research shows a definite Shitring Effect occurring. By this, we mean that Rob Enderle and his wife, the only 2 employees of the Enderle Group, both have rings of shit around their mouths as a result of kissing up to Microsloth. Enderle will also deny the existance of that effect. Such is life.
My father’s not a perv, you virus-bag!
And if you were any skinnier, one of those humps you call a boyfriend would accidently break you in half.
Quit doing coke! Skank.
Enderle Group = Rob and his pet turd.
People, ignore these low IQ thugs!!! Don’t even waste your time commanding or reading this craps or you are insulting your own intelligence. Let these thugs write what ever they want while exposing their low IQs!!
Do people actually pay him for his opinion?
Can I make money by writing this drivel, too?
Maybe he’s hiring creative writers…