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The Fudmeister strikes again.

I hope Enderle dies with a brain tumor.

It's only a matter of time before people ditch the failure that is the iPod and adopt the wave of the future: The Zune.

Once that happens, iTunes music sales will finally halt for good.

Welcome to the social.

Sadistic MF,

No chance, he'd actually have to have a brain in order to get a tumor.

that would be hard to do!

Poor Rob hasn't been the same ever since an iMac fell on his head during an earthquake. I'm afraid to even ask if his "ever more-focused competitors" comment is a reference to Zune.

Discussion question: Is Rob's impressive acumen by any chance the product of the Chicago public school system?

Remember this. He makes a good living promoting MS and belittling Apple. He's very good at it.

He writes with clarity and conviction. People appreciate reading his pronouncements. Who cares about facts?

As our president would say...

Don't 'misunderestimate' Ron Enderle. He is the gold std of MS consultants.

I prefer higher quality DRM-less music, and since my genre of choice isn't well represented on ITS anyway - techno, I purchase either CDs or from beatport.com - full resolution WAV files.

Wow, MDN, no holds barred, eh?

You're raking the poor guy over the coals, and he's probably enjoying it.

Maybe he was referring to the stock price collapse: which it has.

I have an iPod. I have vinyl records. I have CDs. I've purchased from iTunes. I like music. I don't feel trapped, Rob. In fact, I'm grateful that Apple has created such great hardware and software. It has created an even better overall music experience for me than ever before, Rob. iPod and iTunes has been more liberating than any of the hardware I've owned in the past, Rob. The DRM hasn't made me feel entrapped.

I'm sorry, Rob, that whatever it is that's stuck so far up your ass has caused you so much pain.

Has anyone else noticed all the talking points lately? Specifically, "DRM bad!" And that it's coming (read: being funded) by M$lop? These guys can't win on the merit of anything they do, so they hit below the belt.

Actually, they probably do that to see what real balls actually feel like, but that's a different story...

MDN "feeling" as in Balls.

Enderle is either a moron (good evidence of that) or a troll (good evidence there too) or both (likely correct). He writes such ridiculous and absurd articles to get his name in the public and get people and Web sites (like MDN) talking about him and hitting his stories. Then he looks popular. Gee look, all the people reading his stories. He looks influential in the IT industry. It all works to his advantage. If you really want to shut him up (please!) - quit paying any attention to him. MDN, do us a favor and don't pick up ANYTHING this guy writes.

Must be tough for them to have to keep on finding ways to deny Apples success, if only for a day or two before the truth outs again.

When I read this I was inclined to think that Enderle is a man who has his head stuffed well and truly up the arse of Ballmer/Gates/Microsoft - take your pick.

It's funny, but I can't ever recall Enderle criticising DRM protection when he was being a shill for the Microsoft's Plays For Sure "partners" in opposition to Apple's FairPlay.

If I were crazy enough to want to migrate from the iPod platform, nearly all of my library - in AAC format - could be converted to 'standard' MP3 format in a weekend; furthermore, if I had any iTS content (I don't as I prefer to chose my own bitrate), I could convert it by simply burning re-writable CDs and re-ripping the result.

But what would be my choices if I had paid a PlayedForSure "partner" to "rent" my music and that service had collapsed?

I would call Enderle an asshat, but it is becoming ever more obvious that even that represents an aspirational goal for Rob.

http://twiki.iwethey.org/twiki/bin/view/Main/EnderleFlackLetter

Here is the Enderle Flack leter Linux guys use to email editors with complaints.

I wish this guy calling himself Zune Tang would quit posting as me. I am the real Zune Tang. Fake Zune Tang, no social for you!

To call Enderle an asshat is to insult asshats worldwide.

People, simply ignore this sad sack and he will wither and die.

I ❤ Asshats.

such articulate bashing of Enderle, no need to go to his website.

iTunes is nice and easy for the unintiatied, but for people in the know, rip and burn is the only way to go.

Podcasts for me, tech and political stuff, like Leo and Amber, and Wake Up AM, free and easy.

are the anal-lists taking into account iTunes gift cards?

Seems the 'fake' Zune Tang is still around and posting the usual FUD.

For the legit Zune Tang, could you post your side of all things mp3 or mp4 player?

I wonder if the 'fake' Zune Tang is Rob Enderle's boyfriend? Like all fags anything resembling the male asshole is of great interest to them, so that is why the Zune looks like a turd and plays like a turd.

Yes welcome to the social where I can make my own CD's to share tunes with my friends they can keep for far longer than 3 days and even more plays than just the 3!

I can share my music as well via iTunes' iMix feature so that people I do not know can buy the same music and perhaps find something they never knew they liked.

Apple keeps going from strength to strength and the figures prove it despite Windows users denial in order to hide in their own ineptitude social and professionally.

The problem with Enderle is that he is often quoted as an expert in computer technology. I lost a lot of respect for public radio when they quoted him recently. Despite his talent for consistently getting his facts almost completely wrong, there are plenty of "journalists" who make a bee-line for Enderle whenever they need some tech expertise.

I don't know if he is on the M$ payroll or not. But he is right that Apple doesn't make much off of iTunes. Yet. What he and others fail to acknowledge is that ITMS is a very young service and has plenty of room, and momentum, to grow.

ITMS has the potential for a paradigm shift and, after a few more years, could replace cable and broadcast television for supplying content. I don't think it's too much of a stretch to say that ITMS could eventually supply all our audio/video media needs. It's obvious why the current big-wigs are so frightened of Apple's power - they don't want to lose their sugar-teats to Steve Jobs.

In the mean time Enderle is just another pundit with an agenda. It may be deliberate or just ignorance talking - but he is listened to.

Enderle is maintaining his usual standard of analysis. Does he actually get paid for this??

MW: couldnt

Hi MacJammer. I'm one of those fags you refer to. I guess now I know why your face is so appealing to me.

"but this music forms a switching cost barrier that prevents other MP3 products from cannibalizing existing Apple customers,"

What, 5% of customers have enough iTS tracks to be affected by this. Then, only about 10% of them know that they cannot remove the DRM by burning it.

The idea that media bought at a store locks in consumers to buy hardware is ridiculous.

Oh, and anyone with a clue saw all the contradictory data.

Just wondering, MDN:

Do you ever mail your editorial rants to the morons/journalists you're talking about? If not, you should. They may be too stupid to realize what morons they are, but you would still be performing a public service by telling them.

Gee...Enderle's a dork. What else is new. If anyone here went to his site, then you are as stupid as he is. Guess what.....he will never change.

What a waste of DNA.

Next time, MDN, really let go. Let your hair down a bit.

We have GOT to start e-mailing Enderle with articles the moment 'the definitive' article comes out that proves yet another one of his knuckleheaded ideas is indeed false. I'm talking like the articles, upon release, that show the actual numbers, with charts and so on so the bubblehead can understand, comparing the current quarter with the year-ago quarter, things like that.

How does this fruitcake make any money? Who would employ him for his counsel? About the only other fantasyland thinking going on that is as bad as Enderle's is what's going on in The White House now, which is worse because more and more people are losing limbs and lives because of Whitle House numbnuttedness. (Is numbnuttedness a new word? Consider it open-source if it is)

What a maroon.

Gee...Buster's a dork. What else is new. If anyone here read his comment, then you are as stupid as he is. Guess what.....he will never change.

What a waste of DNA.

Enderle meets Dr. Seuss:

http://www.yourmaclife.com/article.php/20061215065548315

DRM music does suck. MDN drank the kool aid on this one. BUY on CD, DRM Free, then USE however you like. You have a tangible product you can sell used if you choose to.

Or better yet, snap up those old vinyl albums that nobody else wants any more and listen to them for the cost of just one rented song from the iTunes rip-off store.

Sure, Enderle's a jerk for not getting the numbers, but all the people still renting DRMed music, even the fair(play)est of 'em, all are jerks too.

How about buy what you want with eyes wide open? Then be quiet?

"If fewer and fewer people buy music this way, this barrier gets weaker over time. That could be problematic for Apple, which is facing ever more-focused competitors," Enderle writes.

Must be a Faux "news" InfoTainment (TM) correspondent.

I call him Rob Underwear because I think that's where his brain is everytime he opens up his mouth about Apple. Basically he talks through his ass.

Enderle and everyone else should keep in mind that the existence of ITMS is necessary only to provide people a ready and legal source of media to put on their iPods. Without it I suspect that Apple would sell just as many iPods and people would simply fill them with music from purchased CDs and pirated music. Of course that means the record industry would whither and die. Would nybody miss the record labels? Apple doesn't need to make any profit on ITMS. If they do it's just gravy.

Enderle and Forrester really should make themselves aware of the chracteristics of logrithmic charts before they decide that ITMS sales are dropping. These aren't professionals, they're morons.

BTW, my local Costco store has stopped selling Zunes altogether. At 1 Zune for every hundred iPods sold they couldn't justify wasting the floor space. None of the clerks I talked to could ever remember selling a Zune. The Zune display has been replaced by an ITMS gift card kiosk. Zune is DOA.

"I hope Enderle dies with a brain tumor."

He's already dead, Microsoft reanimated him, using Steve Ballmer's sweat, a rodent and a rubber band.

Enderle doesn't know the facts:

1. iTunes is the best.
2. iPods are the best.
3. Macs are the best.
4. Windows sucks.
5. Zune sucks.

Welcome to Apple.

M O R O N

Remember this bs next time you read something in the press that you don't know all about people.

(And for those of you still not paying attention, the iTS is -- surprise -- seasonal, and Forrester's numbers were NOT year over year.)

It's a lesson about systems in general, too. If you don't look at the whole system, you can come up with really stupid and exactly wrong conclusions. In this case, an economic system, a consumer product. If Target's sales in February are lower than the previous December, we don't say that its business has collapsed.

This mistake has been made earlier this year about iPod sales as well. But the notable fact is that at one point in time iPod sales were growing so fast that it covered up the seasonality. But that level of growth had to slow down as sales started getting measured in the tens of millions.

The idea that consumers en masse would turn on a dime and suddenly reject DRM is also folly. Lots of people hate DRM. But most of them also hated it a year ago.

This is just the inevitable maturation of a hugely successful set of products, and we can now see the expected seasonality.

One would think that a technical writer would be a little more saavy. And, clearly, one would be wrong to think that. I guess the way THAT system works is that people become read and successful by getting attention, not being wise or accurate. In other words "news" is just another form of entertainment.

Does someone actually employ this person?

If so, why?

Yeah he clearly needs to do a bit (read; alot) more research, but if he's such a moron why do you continue to give him so many column inches??? He's not a journalist, he's a spin doctor. But as long as you lot respond like this he'll continue to write this stuff.

Just ignore him, and maybe he'd go away, or at least get bored.

Its too easy to wind up the Mac fan boys, too too easy.

(And i know by responding also, i'm almost contradicting myself but i've seen a million stories and responses and just had to post on this one)

Well, I hope that Sadistic MF is not an example of Mac users for the outside community. You can agree with Mr Enderle or not, but wishing someone to die just because different thoughts is, dare I say, excessive. That shows a lot of you, Mr Sadistic. How would you think about someone who wishes you death? You are certainly disgusting.

As a Mac user myself, I'll not follow this kind of attitudes. Be critic with other's thoughts, but discuss with a valid argument. Come on, it is not that difficult....well, guessing you have got at, least,half a brain.

I for one, am done with posting here. I'll keep just reading the news, but just that. No reading comments and commenting anymore,

Enderle has revealed his true colours at last.

iTunes is more popular than ever, but Enderle got whisper of the ANALysists mis-diagnosis of the market (who will be unemployable next year because of it too).

Enderle - you sir are a total crack head and idiot.

But tho be honest, everyone in the IT business has known that for years anyway - so no change there then.

I love Macs so much I just threw out all my old windows hardware.

Also, my Zune is now in the toilet where I knew it belonged.

/kiss @ Apple xxxx

I wonder what the dollar value is of iTunes gift cards bought this holiday season. I bought 7@$15 each

That RE guy needs a broomstick from bottom to mouth !

@mike

iTunes 25 dollar music card is currently the best selling item in electronics at Amazon

Because other people's DRm would be SO much better than Apple's DRM.