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Sat, Aug 30, 2008 - 07:50 AM EDT  —  AAPL: 169.53 (-4.21, -2.42%)  |  NASDAQ: 2367.52 (-44.12, -1.83%)

Enderle: Steve Jobs vs. Steve Ballmer
Monday, May 05, 2008 - 11:31 AM EDT

Rob Enderle, head of "The Enderle Group" — a massive "group" which consists of himself and his wife Mary — rubs both of his brain cells together today in a failed attempt to compare and contrast Steve Jobs and Steve Ballmer.

Enderle writes, "Jobs is like a master craftsman. The first things he did when he took over at Apple were get rid of the bozos (underperformers), massively simplify the company and its products, and force tightly integrated products that approach -- and sometimes surpass -- amazing. To Jobs, the customers are end users who don't really know what they want (he correctly doesn't use research -- specifically focus groups -- to create great products); IT is made up of bozos who should be ignored; and excellence is defined as well-integrated products and services that catch your breath every time you use them."

MacDailyNews Take: Miracles happen. Amazingly, Enderle doesn't start off half bad. He goes downhill quickly, however.

Enderle writes, "Ballmer is a master salesman."

MacDailyNews Take: Oh, really? Ballmer can't seem to sell products outside of his company's monopoly-backed core areas: Windows and Office. Okay, he does sell game consoles that don't work and costs billions to be fixed, but he hardly dominates even that market, either. Monopoly-backed products don't require much, if any, sales effort. Anything else that this "master salesman" tries to sell, doesn't sell very well: Zune, search, online music... he can't even sell Windows Vista with a monopoly in place! Steve Ballmer isn't a master salesman. Steve Ballmer is a master at getting a lucky dorm assignment, parlaying it into billions of dollars, eventually getting a CEO position for which he is woefully unprepared, and turing out mediocre or worse products that increasing tech literate consumers simply aren't buying.

Enderle writes, "Where Jobs gets stuck is that he doesn't get that in the PC segment, for about 70 percent of the market, IT gets the 'No' vote, and they are understaffed and overworked, not 'bozos.'"

MacDailyNews Take: Yeah, Steve Jobs doesn't "get it," but Rob Enderle does? Puleeze. Jobs is simply positioning Macs to go around the IT roadblock by creating end user demand to such an extent that Macintosh can no longer be ignored or put down by ignorantly reciting a list of myths. Most of IT actually is made up of bozos who routinely sacrifice employee productivity for job security.

Enderle writes, "For Jobs to 'make a dent in the universe,' he needs to scale up massively and probably partner more aggressively so he can offer a more complete solution."

MacDailyNews Take: Dummy, Jobs has already made several dents in the universe. Or hasn't Rob noticed that his POS Acer laptop is running an upside-down and backwards poorly faked Mac UI? The Mac won that one long ago. Personal computer users today either suffer along with fake Macs or use the real thing. Perhaps Rob also missed the iPod? Or iTunes? Or the iTunes Store? Or QuickTime? Or Pixar? Or the iPhone? Or any number of other "dents in the universe" that Jobs has made?

Enderle writes, "For Ballmer, he needs to focus back on ensuring the quality of what his company offers in the eyes of the user and become passionate about the bottom-line performance of each of his varied units. Basically, he needs to focus back on the management fundamentals, revitalize Microsoft's marketing and create the kind of quality across Microsoft that already is being demonstrated by Apple and his own server and tools business. It might also be wise if he stopped Apple's active campaign to disparage his key products."

MacDailyNews Take: How is Steve Ballmer going to stop Apple's "Get a Mac" campaign? Threaten to "Knife the Baby?" That isn't going to work this time either. It's plainly obvious that Steve Ballmer is an idiot. So is Rob Enderle.

Full article, Think Before You Click™, here.


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May 05, 08 - 11:38 am Comment from: Rob Enderle

First Post!

See; I am a genius!

May 05, 08 - 11:39 am Comment from: macoverdose_dot_com

Enderle is a moron.. him and Dvorak should be put in the "never really got it" hall of fame.

May 05, 08 - 11:39 am Comment from: ron

Rob Endertimes. Gets it. Not!

May 05, 08 - 11:40 am Comment from: cleetus

Enderle's pointless "brain" farts were old a decade ago! The real story would be uncovering the stooges who are paying this clown to write...anything!!

May 05, 08 - 11:41 am Comment from: Wayne Ellington

"It's plainly obvious that Steve Ballmer is an idiot. So is Rob Enderle."

Come on, MacDailyNews, quit pulling punches and tell us how you REALLY feel!!!!!!

May 05, 08 - 11:44 am Comment from: _Arthur

The fastest way for Ballmer to place Microsoft on the path to "revitalization" would be to ... resign.

May 05, 08 - 11:51 am Comment from: wdf

Enderle is an utter A-S-S-H-A-T. That gasbag is an embarrassment to the Word Moron League.

May 05, 08 - 11:51 am Comment from: HolyMackerel

"For Jobs to 'make a dent in the universe,' he needs to scale up massively and probably partner more aggressively"

I agree. Apple has dented many industries, but needs lots and lots of people to move into the enterprise. They are crap at doing it themselves (based on my experience of running 500+ Mac sites). I suggest IBM since they are already out of the PC business and have a history of working with Apple.

May 05, 08 - 11:51 am Comment from: Ottawa Mark

Well, I usually criticize MDN for being over-the-top, but Enderle is such an idiot, that I actually found MDN's take a little restrained!

You should also check out Fake Steve Jobs' supposedly contradictory takes on Ballmer's failed Yahoo! bid...I love the Colbert-esque irony of the latter:

Ballmer now looking for other companies to not buy

Ballmer's brilliant move

May 05, 08 - 11:58 am Comment from: PowerBookMac

Thanks, Rob, for summarizing "Inside Steve's Brain" by Leander Kahney for us. Kahney should go after this guy. The parts Kahney doesn't cover in his book -- namely, Steve Ballmer -- Enderle is left to conjure up himself, and can't.

Attention, "enterprise" geeks: what is the most stable machine in the enterprise? Be honest, now. Yes, it's the mainframe. Attention, "enterprise" executives who won't single-source hardware and software: what have your adventures with Unix and Windows bought you? Be honest, now. Yes, that's right, REBOOTS.

Hey, if you don't value availability, keep buying your POS Sun, H-P, and Dell. Even your AIX.

When you want stability and yes, VALUE... come to Apple.

May 05, 08 - 12:06 pm Comment from: MikeH

Apple is doing quite well without an emphasis on enterprise.

May 05, 08 - 12:12 pm Comment from: ElderNorm

I read Enderle's comments. This guy has his head stuck so far up MS's as* that its no wonder the sun never shines on his brain. Or whats left of it.

He cannot accept that Microsoft has done some major screwups and sometimes MDN shares that same fault. All companies make mistakes and sometimes they make decisions that require time to see if they are right or wrong.

I like Apple products and I like the way Steve Jobs runs Apple. THe customer needs to come first not just making money on them. Ballmer has shown that MS only cares about money. WHat ever they have to do to make it is what matters. The problem is that doing things that way screws up you and I.

Apple is not perfect, but as you and I have seen, we enjoy Apples products much better than the stuff we get reamed with from MS.

Anyway, I continue to totally discard Enderle since he just cannot accept that MS can screw up as bad as they do. Either that or he knows what is going on and just takes the money and looks the other way. :-(

en

May 05, 08 - 12:13 pm Comment from: Bill in Providence

And Gorbachev should have tried to turn the Soviet Union around. Oh, he did, and destroyed it. Why? Because some things are so busted they can't be fixed.

The USSR = Micr$oft

May 05, 08 - 12:15 pm Comment from: Another IT Guy...

"Most of IT actually is made up of bozos who routinely sacrifice employee productivity for job security."

Uh-huh...right.

Talk about regurgitating myths.

May 05, 08 - 12:16 pm Comment from: iJah420

No NO!!! SB is a BRILLIANT Salesman!!!!!

I have proof!!!!

Just ask the DEVELOPERS!!! DEVELOPERS!!! DEVELOPERS!!!

GOOD GRIEF!!!!!! Unlike Jobs Passion..... Ballmer is in DESPERATION mode.

It just AMAZES me that this guy is a CEO...

iJah420 says What A JOKE!!! Monkey BOY!

BTW. I would love to keep track of the Stupid Human Ballmer quotes... if my mem serves correct what did he say about the iPhone Market share... something like IF they get 1% of the market they will be lucky?

May 05, 08 - 12:17 pm Comment from: Walter Chillum

I really do take offence to some posters on this site who refer to Steve Ballmer as a monkey-boy. This description is a major insult to monkeys.

May 05, 08 - 12:18 pm Comment from: iJah420

WALTER!!!!!!!!!!!

OMG LOL!!!!!!!!!!!!

You just made my DAY!!!!

May 05, 08 - 12:19 pm Comment from: joe architect

steve jobs = norm abram
steve balmer = sears herder bob vila... or ty pennington

May 05, 08 - 12:19 pm Comment from: Buster

"Ballmer is a master salesman."

hahahahahahaha...yup. Zune sales have gone through the roof. Vista too.

Anyway considering how argumentative Ballmer is, he is more appropriately labeled a master debater!

May 05, 08 - 12:20 pm Comment from: Jubei

I would love to see this guy run a company. A real company not his silly Enderle whatever group. I bet if he ran a Hot Dog Stand he would fail at it. wink

May 05, 08 - 12:24 pm Comment from: the steen_machine

I'm not even sure Enderle's comment on how Apple ignores research and uses focus groups is correct.

Apple is a research organization. So to say that Steve Jobs doesn't use research is just ridiculous.

As far as focus groups, maybe Apple uses some, but I recall a Steve Jobs quote along the lines of "...If Henry Ford had asked the people what they wanted, they would've replied a faster horse."

AAPL = Research & Innovation & Development. Something Enderle doesn't understand.

May 05, 08 - 12:29 pm Comment from: iJah420

The NeXt Apple campaign should tie in with the monkey office w/SB AS the Head Monkey Chief. All running Vista with the indian monkeys trying to save, config print and what not.... and Have a the Mac guy come in and knock them dead with some witty punch line.....MAN you could have a filed day with this one...

iJah420 out

May 05, 08 - 12:35 pm Comment from: iJah420

1 MORE thing..

Have... Like a dummied up MicroHARD Logo in the back drop... All running Microhard Software on a Hell Computer with Microhard Doors installed on it...

heheh

ijah420 thinks different

May 05, 08 - 12:35 pm Comment from: KenC

Ballmer is a Master Monopolist. They don't sell Windows, they force it on the Users thru the hardware OEMs.

May 05, 08 - 12:39 pm Comment from: CoffeeAddict

Rob Enderle is the prime reason that man should not be messing with gene splicing.

May 05, 08 - 12:40 pm Comment from: iJah420

The Next 2 years is going to be VERY interesting indeed.

May 05, 08 - 12:41 pm Comment from: botox

Don’t forget his dog is in part of the ‘Enderle Group’! LOL End-the-lie!

May 05, 08 - 12:42 pm Comment from: s

Yes, Mac users are moron, who has no idea how to use a computer:

However, the Mac users include:
Seymour Cray - "Funny, I am using an Apple to simulate the CRAY-3." http://www.cgl.ucsf.edu/home/tef/cray/tribute.html

Andy Grove - "Andy Grove Loves His iMac"
http://www.time.com/time/nation/article/0,8599,14868,00.html

Paul Otellini - "he uses a ThinkPad for work and a MacBook Pro for his personal life"
http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db20071023_407351_page_2.htm


Yes. These people have no idea how computer work.

May 05, 08 - 12:42 pm Comment from: hagar57

"they are understaffed and overworked, not 'bozos.'"
They wouldn't be understaffed or overworked if the operating system they have to keep crawling had a modicum of usability. And they are bozos for ignoring superior solutions (MacOS, Linux, Solaris).
Oh, MDN, where did Enderle get a second brain cell? Is his wife currently not using hers?

May 05, 08 - 12:46 pm Comment from: HMCIV

Ballmer is a master salesman. Who else could (who else would!) sell downgrades to Windows XP via Dell/Lenovo etc and count them as Vista sales. BRILLIANT!!

If only Chevy could count Toyota sales in the same way.

May 05, 08 - 12:47 pm Comment from: dogfriend

"Steve Ballmer is a master salesman."

Rob Enderle (aka the Fudmeister) is a master baiter.

May 05, 08 - 12:48 pm Comment from: Harvey

I think Enderle's characterization of Steve Ballmer is right on the money. Apparently MDN hasn't met many "master salesmen." Most are their own best press agents, but have little to show for it.

Like most "master salesman," Ballmer is a legend in his own mind.

Ballmer and Enderle forget that in order to sell a product, you have to have a product. So the master craftsman will do better without a salesman, than the master salesman will do without a product.

May 05, 08 - 12:58 pm Comment from: iJah420

Ballmer: iPhone has 'no chance'
The iPhone has no hope of gaining a true foothold in the cellphone marketplace, according to Microsoft CEO Steve Ballmer. The company head told an interviewer at the USA Today that, as with computers, future control of the mobile handset business would primarily depend on software influence rather than hardware. Apple's insistence on attaching its code to a premium device could prevent it from getting any more than a small percentage of the world's cellphone user base, Ballmer predicted.

"Would I trade 96% of the market for 4% of the market? I want to have products that appeal to everybody," he said. "We'll get a chance to go through this [Apple versus Microsoft debate] again in phones and music players. There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get."

He also suggested that Apple might be creating too narrow a focus by stressing media playback on the iPhone instead of the possibilities of a general operating system such as Windows Mobile. The heavily-rumored Zune phone was again dismissed as impossible and against the company's mobile product philosophy.

"We wouldn't define our phone experience just by music. A phone is really a general purpose device," he summarized. "You want to make telephone calls, you want to get and receive messages, text, e-mail, whatever your preference is."

The iPod's success in the world of strictly entertainment-oriented handhelds was downplayed. Apple "got out early" with a good mix of media player hardware and software, according to Ballmer, but there was still an opportunity for the Zune line to have its own success. Its sales campaign would be "less edgy" and appeal to more buyers, he said. The remark appeared to ignore the company's existing campaigns, which have included Adult Swim and graffiti-themed limited runs of the player.

Microsoft currently holds a small but substantial portion of the cellphone OS business, which is currently dominated by variants on the open-source Symbian. The Zune's share has largely remained locked at roughly 9 percent of the US hard disk-based media player market since its introduction in November 2006.

May 05, 08 - 01:29 pm Comment from: Mr. Peabody

So now we're comparing Ballmer to Jobs? What the heck...?

I rarely comment for or against MDN for what they choose to post, buy this article is non sequitur. The only thing comparable to SJ in the pc world is Bill Gates, and technically Bill is retired.

May 05, 08 - 01:42 pm Comment from: AppleJack

Hmmmm,
Did MS ever announce the million sales mark for Zune? Or hasn't it been reached yet?

May 05, 08 - 01:43 pm Comment from: Screw the enterprise

@Holy Mackerel,

Profit margins selling to the enterprise are frighteningly low. It's part of why Dell is in trouble, and why Crapware is fills most new PC drives. The last thing Apple should do is focus on big businesses, most of which don't even want to pay their employees a fair wage, let alone pay a fair price for a computer!

May 05, 08 - 01:45 pm Comment from: bevo1051

Enderle writes the Jobs needs to "offer a more complete solution". Let's see, my MacBook Pro can run both OSX and Windows XP. Other than adding Unix, can someone tell me what is more complete than that?

May 05, 08 - 01:51 pm Comment from: John

Rob Underware, looking for hits apparently. Ballmer vs. Jobs, sorry Underware but there's no comparison. Jobs takes the title easily and a long time ago starting with OSX. From there it's down hill for Ballmer, tongue and all. He's made Michael Dell look like an idiot too for that matter!

May 05, 08 - 01:57 pm Comment from: John

The iPod came out 2 years after MP3 players hit the market. The iPod swiftly became the best MP3 player on the market and has never looked back since. Now it's the best media player / PDA with the iPod Touch doing mail, notes, Calendar, internet with a full browser. The Zune is a piece of crap, maybe that's why they chose the brown color. It isn't compatible with anything except itself. It was a failure with the introduction and it's still a failure with version 2 with nothing really changed except they got rid of the crap color.

May 05, 08 - 02:40 pm Comment from: YoYo

Just last week my old workmate complained about being beat up by his boss for releasing wrong information about their company. They had received a report from The Enderle Group with so much wrong info and advice, the boss had thought either somebody paid Enderle or my friend is trying to screw up his company. If I get lucky I will get to see the report, unless my buddy gets fired. Anyway, he is now collecting evidence to show Enderle is consistant in false reporting (and conclusions).

May 05, 08 - 03:00 pm Comment from: Ferf Muckmeyer

Given the fact that I am a Director at an international consulting firm that specializes in software solutions, I actually am embarrased that someone as clueless as Enderle is somewhat associated with my chosen industry. As far as I'm concerned, everyone who has every written a comment on this board is more intelligent than this moron. How he is allowed to publish anything - and I mean anything and everything - is beyond comprehension.

I promised myself I would not get worked up about this clown. I promised myself I would ignore his so-called opinions. But he has forced me to break that promise, simply because he is a clueless idiot that has no business being associated with anything closely related to technology. He is biased so much toward MS that one has to think he's on their payroll. His commentaries are so out of touch with reality that it amazes me anyone would publish them. His opinions are so lopsided that you'd think he's loaded with MS stock AND attempting to manipulate it in some haphazard fashion.

It pains me to read anything related to Enderle on these boards because anytime I see something here on MDN realted to him, it makes me sick. Personally I don't think writing anything about him or his articles is warranted here - they will always be nonsense, biased, and out of touch, time and time again. Hopefully someone out there in the publishing community takes note of this and just ignores him, and hopefully others will follow suit.

What a supreme tool.

FM

May 05, 08 - 03:03 pm Comment from: Chris

MDN, why don't you just call Steve and ask to suck his dick? You clearly want to...pretty badly, too.

May 05, 08 - 03:06 pm Comment from: Ampar

"Steve Jobs vs. Steve Ballmer"

STEEL CAGE MATCH SMACKDOWN

May 05, 08 - 03:10 pm Comment from: Ballmer is my hero

Steve Ballmer probably thinks this is good and Rob Enderle probably thinks it's a documentary.

May 05, 08 - 03:11 pm Comment from: Zeke

@bevo1050:

Maybe you haven't heard but Leopard *IS* a certified Unix version.

May 05, 08 - 03:11 pm Comment from: Bartsimpsonhead

Enderle writes, "For Jobs to 'make a dent in the universe,' he needs to scale up massively and probably partner more aggressively so he can offer a more complete solution."

Er, hasn't Rob noticed that Apple make their own hardware and the software which integrate seamlessly together - how much more of a complete solution does he need before he gets it?

Or did he just ignore that fact?

May 05, 08 - 03:20 pm Comment from: Brau

Enderle defines himself as a "group" in a vain attempt to hide his multiple personality disorder.

May 05, 08 - 03:34 pm Comment from: MCCFR

…partner more aggressively…

Like PlaysForSure?

How's Origami going?

How about those wristwatches?

May 05, 08 - 06:02 pm Comment from: ken1w

Stupid. Yes, Steve Jobs certainly a "master craftsman." He's also the best technology salesman in the world. He proves it time after time when he gets up to deliver a keynote or special "Apple Event" presentation. Steve Balmer has never sold me on anything.

May 05, 08 - 06:46 pm Comment from: Mac Daddy

Enderle is an idiot.

In fact, I suspect there are two of him, because it must be impossible for one person to be so gawdawful stupid.

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