Every new release of Mac OS X makes old hardware faster; the opposite is true of Windows
Wednesday, August 02, 2006 - 03:29 PM EST"We've been waiting over five years already for the successor to Windows XP, so we might as well wait a few more months for Microsoft to ship a secure, reliable operating system. The problem isn't trying to meet the January 2007 release date. The problem is that after such a long delay, Microsoft must absolutely make sure Vista works. There's nothing worse than taking five years, only to release a buggy operating system that just offers marginal improvements over Windows XP," Wallace Wang writes for CNET.
"Rather than try to yank out more features to insure Vista ships on time, Microsoft should work on optimizing Vista. Every new release of Mac OS X from version 10.1 to 10.2 to 10.3 to 10.4 actually added new features while making my ancient G3 iBook faster at the same time. With Mac OS X, it's a no-brainer to upgrade the operating system since you speed up an old computer while getting new features at the same time," Wang writes.
"With Windows, the opposite is true. Each succeeding version of Windows needs more hardware and still runs sluggishly. Don't even think about running Vista on a machine originally designed for Windows 98 or even one designed for Windows XP. Ultimately, no matter how long Microsoft takes to ship Vista, the fact that it won't run on existing machines already means Vista is a failure," Wang writes.
Wallace Wang is a freelance computer journalist and author whose books include "Microsoft Office for Dummies" and "Steal This Computer Book."
Full article here.
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What's wrong with this picture from a strategy standpoint? Since Apple sells hardware, and Microsoft makes more money on an upgrade than on a system bundled with a new piece of hardware, you'd expect Apple to degrade existing systems, and Microsoft to speed them up so they can sell upgrades.
Doesn't anybody study marketing strategy anymore?
Oy.