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Tue, Mar 16, 2010 - 05:12 PM EDT  —  AAPL: 224.45 (+0.61, +0.27%)  |  NASDAQ: 2378.01 (+15.80, +0.67%)

eWeek’s Wilcox: Apple’s iPhone platform comes of age
Wednesday, March 18, 2009 - 11:18 PM EDT

"The iPhone is no longer a mobile handset. Today, Apple announced its transformation into a truly mobile computing platform," Joe Wilcox blogs for eWeek.

"Apple showcased iPhone 3.0 OS at an event [Tuesday, March 17] on its Cupertino campus," Wilcox writes. "Apple previewed some of the 100 new features and promised 1,000 new APIs. The new features and APIs will let developers tap deeper into iPhone OS and extend capabilities outward. More importantly, iPhone 3.0 promises to extend what developers will be able to do with their applications, such as better tap into location-based and mapping services, offer in-app purchases and make available peer-to-peer gaming."

Wilcox writes, "If the promises Apple made today bear out—and it's not always immediately obvious because the marketing hype is so thick—iPhone will become the next-generation computing platform developers have been waiting for."

"Before continuing, I must dispel an urban legend that Apple launched a preemptive strike against Palm," Wilcox writes. [Tuesday's] iPhone 3.0 event wasn't about Palm Pre. I've read lots of bad armchair analysis about how Apple is trying to get in front of Pre. What planet are you people living on? The Pre isn't that exciting or innovative, and it's not even shipping. Meanwhile, according to Gartner, Palm smartphone shipments are free falling. Pre is no threat to iPhone, certainly not yet and probably never."

Wilcox writes, "Apple has an advantage over all other mobile platforms and something not really seen since the early days of DOS/Windows: A unified platform. As I explained last month: Rather than there being multiple mobile OS versions, further fragmented by carrier distribution, Apple controls and distributes the updates. There is one iPhone OS version for all devices, and new updates are immediately available for all iPhones regardless of carrier. BlackBerry, Symbian and Windows Mobile are hugely fragmented mobile operating systems. Android is moving that way."

"Apple's timing for maturing iPhone is exactly right. I've repeatedly asserted that the mobile phone will replace the PC as the primary computing device used by most people—and it's always on, too," Wilcox writes. "The mobile phone's future is inevitable. It's not a question of if but when it replaces the PC, and there's still the unanswered question which device/platform becomes the de facto developer/content/consumption standard like Windows is for PCs. Apple is bringing some of the best development attributes of the personal computer to iPhone and priming the device to make a plausible grab for PC's crown."

There's much more in the full article - recommended - here.

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Mar 19, 09 - 12:01 am Comment from: LTD*

Bloodbath.

And the timing is just right.

Enjoy this time, everyone. It's a moment to remember.

Mar 19, 09 - 12:04 am Comment from: mike

"Steve Jobs is KILLING us!!"
- Fake Bill Gates, Pirates of Silicon Valley (1999) .

Mar 19, 09 - 12:09 am Comment from: twilightmoon

Now that the iPhone has nearly every single feature that people were bitching and whining about it "lacking"...


Will the other also rans out there catch up to iPhone on usability? They have all these features, but none of the refinement. Lets see some face to face contests on iPhone vs Brand X in use side by side.

Mar 19, 09 - 12:10 am Comment from: BC Kelly

Wilcox writes:

" ... iPhone will become the next-generation computing platform ..."



No

iPhone IS the next-generation computing platform




BC

Mar 19, 09 - 12:16 am Comment from: James

And that, in a nutshell, is why the likes of Microsoft are soiling their trousers of late. They make their money on Windows and Office, and neither is a terribly integral part of this shift. I use my iPhone for all of my own mobile computing; I have a serious work station in my studio, and my iPhone for everything else. I often find myself grabbing the iPhone at home for many tasks too, just because it's more convenient. I don't own a notebook or netbook, and I doubt I ever will. Honestly, I'm a lifelong Mac user and even I didn't have a clue how useful it would be until I actually got one.

Mar 19, 09 - 02:04 am Comment from: Planeten Paultje

Another major new feature is the ability to connect probes to the iPhone and use it as a data logger. This is going to be huge in at least education (and research). I expect the dedicated data loggers that rule the educational market today to be relegated to insignificance within about 5 years.
There are fresh opportunities for new firms in this new probe market during the time that the incumbents are wondering about what is happening to them (if they do that at all).

Mar 19, 09 - 02:37 am Comment from: Darkness

@Planeten Paultje... so what you're saying is that iPhone is going to become a Tricorder. And a communicator. You know, I can actually see that. That glucose monitor app seems a good start.

Mar 19, 09 - 03:53 am Comment from: Surur

"The mobile phone's future is inevitable. It's not a question of if but when it replaces the PC, and there's still the unanswered question which device/platform becomes the de facto developer/content/consumption standard like Windows is for PCs. Apple is bringing some of the best development attributes of the personal computer to iPhone and priming the device to make a plausible grab for PC's crown."

I must add this article to the list of idiots who think the iPhone is going to overtake Nokia and ship 100 million phones per quarter.

People always deny it, especially when iPhone shipments drop (as it did 15% last Q on Q) but we know all Apple fanboys imagine that Samsung, Nokia, LG and RIM will all roll over and die.

Mar 19, 09 - 04:01 am Comment from: mini

actually, i'm just happy that it will support CalDav. It wasn't quite a complete business tool without being able to accept, schedule, and invite people to my meetings.

Mar 19, 09 - 04:19 am Comment from: twilightmoon

Surur "and ship 100 million phones per quarter. "

Nope, far far far more than that. But not in the next few quarters.

These things take time.

There is an addressable market of over 4 billion cell phone users worldwide.

"but we know all Apple fanboys imagine that Samsung, Nokia, LG and RIM will all roll over and die."

Look at Motorolla. Unlike Samsung, Nokia, LG, and RIM they actually invented the cell phone market back in the 80's. Where are they now? Palm? On Life Support, and they were early pioneers in the PDA market and thus early into the so-called "Smart Phone" market. They'll be lucky if they can make it to the launch of the Pre. They are leveraged and in debt in a bad economy with their sales nose diving.

Don't act so smug when you dismiss what "Apple fanboys" have to say, they are right more often than you'd like to admit. Apple is only 2 years into the iPhone and they are already the trendsetters with everyone else scrambling to catch up on multiple fronts, and Apple hasn't even begun to slow down.

Mar 19, 09 - 06:10 am Comment from: Surur

So turn by turn navigation is trend-setting? That should surprise Garmin and Tomtom.

How about MMS messages? Or having your phone subsidized?

As time has gone on the iPhone has just become more and more conventional.

100 million? With Mac and iPhone sales dropping? Thats laughable.

Mar 19, 09 - 07:26 am Comment from: spyinthesky

Oh dear I will ical surer's comments on this myself for future reference. Apple as I have said so many times before doesn't need to compete with Nokia's volume for that volume of dum phones is becoming a lead weight around its neck, as it was for Motorola and others. Apple is earning massively from each iPhone sold and has dominance where it and income counts for instance web access.

Only you are saying that Apple will replace Samsung et al as major phone sellers it only needs to beat them on the sort of devices that compete with the iPhone which is becoming the type of device that defines the future market.

Of course sales are down in the present market place but just ask your 'champion' Nokia of Sony what is happening to their sales and what that is doing to their profitability, then compare that to Apple. Equally do the same in the PC market before making totally unsubstantiated statements that only dim PC fanboys would give any credence. People who express themselves like you are nearly always doing so out of panic, that their own little world is threatened and they fear the results thereof or simply that they are so incapable of rational thought that they feel safe in welding themselves at the hip to 'safe' but mediocre establishment status symbols like Microsoft and when they fear decline hit out at those who offer an alternative, no matter how superior and rational that alternative may be. Maybe we should just feel sadness for his innate inadequacies. No lets just laugh instead.

Mar 19, 09 - 07:30 am Comment from: torchwood

@ sursur

tom tom stated a year ago they made tom tom for iphone!!

Mar 19, 09 - 07:40 am Comment from: TrevX

@SurSur

Nobody gives a crap about MMS, especially when the service provider rapes their customers just for the privilege. Email is free, and everyone and their dog has an email address these days. MMS was included to silence the whiners like yourself.

Turn by Turn GPS was a natural inclusion, and nobody said it was trend-setting. Just a natural progression of the technology.

You want trend-setting? Hardware accelerated 3D graphics on a phone. Multi-touch display. Intuitive interface (look how many manufacturers are trying to catch up after years of making unusable crap and not caring enough to change it), an actual useful App Store integrated into the phone to make it easy to load apps. That's trend-setting. You can tell, because all of the other players are shitting their pants and tripping all over themselves trying to (once again) catch up to Apple. TREND-SETTER. Simple.

Mar 19, 09 - 07:53 am Comment from: BacMook

I am convinced the missing features of the iPhone are down to Apple having to announce it 6 months or more before it wanted to.

If Steve Jobs had not announced the iPhone at the MacWorld 2007 the share price would have wiped out the speculation had been so high. There was then the clamour for a native SDK which would also have removed resources.

You can't have everything NOW all the time.

Mar 19, 09 - 08:23 am Comment from: NextThing

The Next Thing will be a holographic display. And it will still be too glossy for some. Ha!

Mar 19, 09 - 08:50 am Comment from: Rob

""Steve Jobs is KILLING us!!"
- Fake Bill Gates, Pirates of Silicon Valley (1999) ."

Good quote mike

BTW, it's not one system for all phones/ipods, actually each has it's own version of the system, now there are 4 different system images

Mar 19, 09 - 08:52 am Comment from: Nutcracker

"'The iPhone is ... a truly mobile computing platform,' Joe Wilcox blogs for eWeek."

Many of us who read MDN on a regular basis have been saying this for 2 years.

Welcome to the party, Joe.

MaWo: 'having'. As in, A good time!

Mar 19, 09 - 09:36 am Comment from: Surur

You know what, a true mobile computing platform would have a file system.

Mar 19, 09 - 10:36 am Comment from: jocknerd

In my opinion, the iPhone isn't the big winner here, its the iPod Touch. With 3.0, the iPod Touch can now become the all-everything device that people want. It will be more successful since people won't be locked in to a contract. I can see home entertainment systems writing remote control software for iPhone OS 3.0 and the iPod Touch being the device to control everything.

Mar 19, 09 - 11:11 am Comment from: Big Als MBP

@ Surur,

"You know what, a true mobile computing platform would have a file system."

You know what, only a Windows or Linux mobile computing platform would need a file system.

There, fixed it.

Mar 19, 09 - 11:13 am Comment from: Surur

Dont forget Symbian - C: drive and all.

Mar 19, 09 - 11:59 am Comment from: Big Als MBP

@ Surur,

Symbian is Linux based.

iPhone OS 3.0 has Spotlight.

Enough said.

Mar 19, 09 - 12:15 pm Comment from: Surur

@Big All - no it isn't.

Not very well informed?

Mar 19, 09 - 12:55 pm Comment from: Zune Tang

@ surur

stop playing and come in now dear. Your hot milk and cookies are ready. So are your diapers.

Your pain.
Our gain.

I give up guys. I'm buying AAPL rsn.

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