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Mon, Dec 28, 2009 - 10:14 AM EST  —  AAPL: 213.02 (+3.98, +1.9%)  |  NASDAQ: 2293.02 (+7.33, +0.32%)

Forbes: ‘Apple over $200: The new normal’
Thursday, September 17, 2009 - 09:16 PM EST

"Apple is running on all cylinders, and the stock price has reflected that. Apple's stock was as low as $78 in January of this year, and now trades above $180. The intuitive response, had one missed the double, is to scratch one's head and assume the run is over," Darcy Travlos reports for Forbes. "Not for Apple."

"The iPhone should continue to exceed expectations for two reasons. First, Apple just announced that it will launch its iPhone in China with China Unicom (second-largest carrier with 125 million subscribers) on a non-exclusive basis and is rumored to be in discussions with China Mobile (largest carrier with 500 million subscribers)," Travlos reports.

"The largest segment of Apple's business, Mac desktops and portables, has very positive characteristics as well. In the last quarter, Apple's Mac unit sales increased by 4% year over year, vs. a 3% contraction in the computer market," Travlos reports. "Apple dominates in the over $1,000 price range with over 90% market share as of June."

"What is important is that Apple is able to maintain its premium pricing and, interestingly, increase market share. Apple's market share in the U.S. has grown from 5.2% in 2007 and 5.6% in 2008 to 7.6% for both the first two quarters of this year," Travlos reports.

"Apple dominates in music sales, not just music downloads. Apple has 25% market share of unit music sales, and 69% of the digital market," Travlos reports. "And, iPods. Despite determined cannibalization by the iPhone, over 10 million were sold last quarter and a shocking 50% of iPod purchasers were buying their first iPod."

"Rumored to be on the horizon early next year is Apple's response to the tablet/e-reader/netbook category. Expectations for a successful launch are high, as nothing has yet dominated the market," Travlos reports. "Apple has increased earnings 45%, 73% and 36% year over year, 2006 to 2007 to 2008. Given this momentum, Apple's stock price looks very attractive, even today, after its recent appreciation."

There's much more in the full article - highly recommended - here.

MacDailyNews Note: Shares of Apple Inc. set an all-time closing high of $199.83 on Friday, December 28, 2007. Apple's all-time high (intraday) stands at $202.96, set on December 27, 2007. Apple's 52-week low is $78.20, set on January 20, 2009.

We look forward to renewing our "Apple shares hit new all-time closing high" stories ASAP. We also are keeping a watchful eye on Apple's market cap. When Apple's value surpasses a certain company's we'll report the news with vigor - on that you can bet your Macs.

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Sep 17, 09 - 08:43 pm Comment from: R

It's almost scary to read an article without FUD.

Hold me.

Sep 17, 09 - 08:51 pm Comment from: Bitjockey

I remember several instances where Apple split its stock whenever it reached 100. I wonder if that is again in our future?

Sep 17, 09 - 09:09 pm Comment from: Eric24601

Currently, Apple's market cap is second only to Micro Soft.

Sep 17, 09 - 09:14 pm Comment from: Always Right

It's fun to watch APPL on the iphone stocks app, switching fro %, to #, to market cap, with a touch of a finger, and see it grow larger than Dell, Disney, BAC, etc.

MS is not too far away.
Not too long ago, that would've seemed NUTS.

Sep 17, 09 - 09:15 pm Comment from: Always Right

Not TO far away.
Not TO long ago.

(LONG DAY)

Sep 17, 09 - 09:46 pm Comment from: coolfactor

@Always Right,

You were right the first time with "too".

Go Apple, go!

Sep 17, 09 - 09:57 pm Comment from: Dallas

Where have I heard this story before? Oh yeah, every year for the last three years. Apple's stock is over valued right now. They sell a lot of computers, but not that many. The iPod market is flattening out, and fewer people will want them. They are having greater competition from RIMM and Google on the cell phone front. I know you wouldn't hear it on this site, but RIMM's blackberry is actually more popular that Apple's iPhone, and Google's Android 'Donut' is starting to look polished enough to be a real competitor. AND, the iPhone is not going to be the next iPod because of their lock in with ATT. A lot of people can't or won't switch carriers, and less than half of the people in the US are on ATT's network.

AAPL will probably climb up a bit more and top out about $200 before falling back to $150 in January.

iCal this comment.

Sep 17, 09 - 10:12 pm Comment from: Nuclear Kid

The day Apple surpasses Microsoft's market cap, I will drink myself silly. I made a bet once on Steve Jobs that turned into pure gold. Greatest move I ever made in my life. For years I argued with all my colleagues that Apple would best Microsoft one day in cash on hand and market cap. To this day, most of them still look at me like I'm crazy. At this pace however, it will happen in less than 12 months. Easily the single greatest business turnaround in American history.

Sep 17, 09 - 10:17 pm Comment from: qka

I know you wouldn't hear it on this site, but RIMM's blackberry is actually more popular that Apple's iPhone.

True. But the iPhone is more profitable, and on Wall Street, that's what matters.

Sep 17, 09 - 10:27 pm Comment from: @Bitjockey

Splits don't occur at a set price point and frankly don't need to occur at all (see:Google). Generally splits happen when a company is feeling positive about it's future earnings and they do it to make the shares more affordable in lots of 100 since traditionally that's what was preferred for a customer to make a purchase through a broker.

The other reason they do it is to increase the number of shares on the market. I don't think they need another split. But I've been wrong before so who knows.

Sep 17, 09 - 10:40 pm Comment from: @ Dallas

You are right, but you are right for all of the wrong reasons.

Many players are manipulating Apple's stock, either to make money on the way up or on the way down. It's price has very little to do with it's products or any other fundamental.

Buy low, sell high, asshole.

Sep 17, 09 - 11:05 pm Comment from: Always Right

@ @Dallas-

It's OK. The end justifies the means.
There IS a place for arbitrage.

Sep 17, 09 - 11:13 pm Comment from: MacRaven

hahah I bought shares the very week that Steve Jobs demo'd the all new (original) iMac after his return to Apple. I said "We're back in the game, folks!"

Sep 18, 09 - 01:36 am Comment from: doc

If m$*t stays as is for market cap, aapl would have to go to the general neighborhood of 250 to reach the same market cap (I think). By coincidence, I am SURE, this happens to be remarkably near the 264 # the screaming lout gave the other day. Go figure.

Sep 18, 09 - 02:50 am Comment from: Nicu

This is just pump & dump guys & gals !

I am long AAPL as many of you (shares and calls) but some large banks and funds need to unload for 50-100% profit in few months so they can start anew lower. They are just riding the over bullish wave ... set your stops wherever your comfortable profit is, don't be greedy !

When the final general market pullback will arrive, you will see the same analysts and journalists telling you nobody affords to buy expensive iPods and Macs anymore because unemployment is over 10% blah blah blah ...

Sep 18, 09 - 07:33 am Comment from: breeze

Apple's biggest year ever, will be next year.

Sep 18, 09 - 07:39 am Comment from: breeze

and very possibly expanding and topping that for every year of the next 3-5...

Sep 18, 09 - 08:11 am Comment from: Duster_Slant6

Had to sell some stock at $135 to finance an adoption. I could care less how high the stock goes. His smile and laugh in the morning is well worth it!

Sep 18, 09 - 08:34 am Comment from: Hotinplaya

Bless you duster and congrats!
You may want to start setting a few shares here and there for his collage fund smile

Sep 18, 09 - 08:53 am Comment from: Duster_Slant6

@Hotinplaya
Thanks for such kind words. Comments such as yours also make it well worth it. Oh, yes...stock will be set aside for the little guy

Sep 18, 09 - 09:26 am Comment from: Uncle Al

And if you get tired of making posters with various photos, you can sell a few shares for his college fund. wink

Sep 18, 09 - 09:54 am Comment from: iStepchild

Is it time to iCal Laura Goldman? One percent of China's
rough total of 800 million subscribers with China Unicom and China Mobile combined is an additional 8 million iPhones added to the mix.
China Mobile has the same amount of cash reserve as Apple, so negotiations are tough. Next up...South Korea.
I hope Apple doesn't get over 20 percent market share, just ride at 15 where they can see everything coming at them. Slow growth sustains! Apple, take your time...innovate, and continue to ignore every other planet except for your own. That, plus, with Ballmer Fife on your side, there is a long road ahead and much more loyal shareholders.

Sep 18, 09 - 03:09 pm Comment from: ElderNorm

@Dallas,

"Where have I heard this story before? Oh yeah, every year for the last three years. Apple's stock is over valued right now. They sell a lot of computers, but not that many. The iPod market is flattening out, and fewer people will want them."

----Standard Troll words. 50% of iPod buyers are new to iPod.... Says it all.

"They are having greater competition from RIMM and Google on the cell phone front. I know you wouldn't hear it on this site, but RIMM's blackberry is actually more popular that Apple's iPhone, and Google's Android 'Donut' is starting to look polished enough to be a real competitor."

----- More standard Troll yack. Either a 12 year old or paid Troll. Which do you think.??? grin

"AND, the iPhone is not going to be the next iPod because of their lock in with ATT. ... less than half of the people in the US are on ATT's network. "

--- and Windows 7 will make all the difference cause Steve Ballmer said so. ROFLMAO...!!!

"AAPL will probably climb up a bit more and top out about $200 before falling back to $150 in January. iCal this comment."

---Yes the stock may drop after $200 and if it drops as low as $150 you can bet I will buy some more. I am still kicking my ass for not buying more at $90. My analyst said Apple will not recover and recommended MIcrosoft.... Last thing I ever listened to from him. grin

PS, why would we iCal a troll that does not even register. ????


I will say this....... Apple supporters are crawling out of the wood work EVERYWHERE. Read the comments to articles that are anti-Apple and see the reaction. 90% pro Apple. Look at the analyst in general. Much less anti-Apple. Unless they want to dump the stock... LOL.

Just a thought.
en

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