Forbes: ‘Apple over $200: The new normal’
Thursday, September 17, 2009 - 09:16 PM EST "Apple is running on all cylinders, and the stock price has reflected that. Apple's stock was as low as $78 in January of this year, and now trades above $180. The intuitive response, had one missed the double, is to scratch one's head and assume the run is over," Darcy Travlos reports for Forbes. "Not for Apple.""The iPhone should continue to exceed expectations for two reasons. First, Apple just announced that it will launch its iPhone in China with China Unicom (second-largest carrier with 125 million subscribers) on a non-exclusive basis and is rumored to be in discussions with China Mobile (largest carrier with 500 million subscribers)," Travlos reports.
"The largest segment of Apple's business, Mac desktops and portables, has very positive characteristics as well. In the last quarter, Apple's Mac unit sales increased by 4% year over year, vs. a 3% contraction in the computer market," Travlos reports. "Apple dominates in the over $1,000 price range with over 90% market share as of June."
"What is important is that Apple is able to maintain its premium pricing and, interestingly, increase market share. Apple's market share in the U.S. has grown from 5.2% in 2007 and 5.6% in 2008 to 7.6% for both the first two quarters of this year," Travlos reports.
"Apple dominates in music sales, not just music downloads. Apple has 25% market share of unit music sales, and 69% of the digital market," Travlos reports. "And, iPods. Despite determined cannibalization by the iPhone, over 10 million were sold last quarter and a shocking 50% of iPod purchasers were buying their first iPod."
"Rumored to be on the horizon early next year is Apple's response to the tablet/e-reader/netbook category. Expectations for a successful launch are high, as nothing has yet dominated the market," Travlos reports. "Apple has increased earnings 45%, 73% and 36% year over year, 2006 to 2007 to 2008. Given this momentum, Apple's stock price looks very attractive, even today, after its recent appreciation."
There's much more in the full article - highly recommended - here.
MacDailyNews Note: Shares of Apple Inc. set an all-time closing high of $199.83 on Friday, December 28, 2007. Apple's all-time high (intraday) stands at $202.96, set on December 27, 2007. Apple's 52-week low is $78.20, set on January 20, 2009.
We look forward to renewing our "Apple shares hit new all-time closing high" stories ASAP. We also are keeping a watchful eye on Apple's market cap. When Apple's value surpasses a certain company's we'll report the news with vigor - on that you can bet your Macs.


It's almost scary to read an article without FUD.
Hold me.