Forbes: Innovative Apple hurdles industry boundaries, shakes up staid markets with iPod, iPhone
Monday, November 05, 2007 - 11:22 AM EST "Both Apple and Google were enormously innovative during their early days. Both created industries," Elizabeth Corcoran writes for Forbes."But only Apple, so far, has shown it can hurdle industry boundaries and shake up a staid market--namely, the market for portable music," Corcoran writes. "The secret weapon Apple brought to music? Putting all the pieces together seamlessly using the power of software."
"Apple's iPod is lovely to hold. But Apple's deep insight was that the innovations that could reshape music players weren't based in mechanics or hardware. It's software that lets people sync their iPod to their computer, to shuffle songs, to manage playlists and so on. "Software" becomes a code word for describing the way we organize information in our world," Corcoran writes.
"Fast-forward to mobile phones: The fundamental difference between the iPhone and everyone else's phone, once again, has also been in how Apple organizes the myriad of functions and resources on the phone--again, software. The rest of the device--even the lovely big screen--is just a window into how Apple thinks about organizing the world," Corcoran writes.
Full article here.


I'm imagining Palm's CEO sitting patiently by the phone hoping reporters will one day call again.