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Sat, Nov 21, 2009 - 03:59 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Forbes tech writer: 6-day iPhone SDK slip could mean problems for Apple
Thursday, February 28, 2008 - 02:38 PM EST

"For Apple Chief Executive Steve Jobs, being a secretive control freak never means having to say you're sorry. While Jobs mocked Microsoft for years as the software giant struggled to crank out its Vista operating system, Apple's puckish founder avoids getting the same treatment by keeping the rest of us in the dark about most of his product plans," Brian Caulfield writes for Forbes.

"Then all of a sudden, Jobs started picking up the ugly habit of making promises--and breaking them. Wednesday's slip: inviting the press to a March 6 event where Apple will talk about its iPhone, and presumably release the software development kit for the iPhone, something Apple originally said it would do by the end of February," Caulfield writes.

MacDailyNews Note: March 6th is six days after the end of February. Six days.

Caulfield continues, "Apple seems to have a problem keeping on schedule with the iPhone. Jobs unveiled the smart phone in January 2007, but didn't begin selling it until June 29, in part because the phone had to get through the very public process of getting clearance from the U.S. Federal Communications Commission. Apple hit that deadline, but had to delay the release of the latest version of Apple's OS X operating system, Leopard, until October so developers could grunt out the iPhone."

MacDailyNews Take: What you've just described, Brian, is Apple having zero problems keeping on schedule with the iPhone.

Caulfield continues, "So what's going on? Part of the problem could be that while Apple has pushed into new markets, it spends much less on research and development that its rivals. While Microsoft and Google each spend more than 10% of their sales on research and development, Apple just spends just 2.56%."

MacDailyNews Take: What you've described above, Brian, is a indictment of Microsoft, not Apple. Where's the innovation at Microsoft? Zune? Vista? Big Ass Tables? Apple —BusinessWeek’s 2007 Most Innovative Company (for third consecutive year!) — gets so much more bang for their buck, it's a wonder that Microsoft shareholders aren't marching on Redmond demanding to know where all of that money is really going. What's Ballmer doing, burning Franklins by the railroad car to heat the buildings?

Caulfield continues, "Jobs could be stretched thin as well. On Monday, Morgan Stanley's Kathryn Huberty pointed to a jump in Apple's airplane expenses as a sign the Apple CEO is logging long hours on the Jobs Jet, Apple's Gulfstream IV. Huberty read it as a bullish sign, hinting that Jobs is trying to hustle up distribution deals for the iPhone and deals with Apple's suppliers. Missed deadlines, however, also suggest that the strain may be starting to show on Jobs, Apple's taskmaster."

MacDailyNews Take: Six days, Brian, six days. Are you really serious?

Caulfield continues, "Jobs, a leader who made innovation seem so effortless for so long may finally be starting to show some pit stains from the effort. For a company for whom seeming cool is everything, that could become a problem."

As with the excerpts above, nothing of value is in the full article, Think Before You Click™, here.

MacDailyNews Take: Talks about showing some pit stains! Caulfield takes the prize by working so hard to fabricate enough poppycock to shame Lincoln Snacks. All of that for six days. Six days. Forbes, if they want to be taken seriously, should go get themselves some real technology writers.

Contacts:
• Brian Caulfield, Forbes.com Senior Technology Writer:
• Forbes Letters to the Editor:

[Thanks to MacDailyNews Readers "Judge Bork" and "Mike in Helsinki" for the heads up.]

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Feb 28, 08 - 02:39 pm Comment from: Mac+

Forbes just had to write something today... anyway, c'mon Apple Fanboys and girls, start the bashing!!!!!!!

Feb 28, 08 - 02:42 pm Comment from: ElderNorm

Forbes hates Apple.

People at Forbes hate Apple.

Forbes has NO IDEA how to make money.

nuff said.

Feb 28, 08 - 02:46 pm Comment from: Angelus520

Yeah, and that's why the stock is up 6% so far today grin

Feb 28, 08 - 02:47 pm Comment from: KenC

Wow, this idiot was staring too long at Ballmer's pits!

Feb 28, 08 - 02:51 pm Comment from: Ampar

Hit-whoring articles like this one paint a bizarre picture that Steve has no one working for him. Is he also flying the jet?

Feb 28, 08 - 02:52 pm Comment from: jonricmd

He's just trolling for hits on his site. Shameless. Move along, these are not the droids your looking for.

Feb 28, 08 - 02:53 pm Comment from: Rob

6 days, maybe Stevo had a calendar conflict with dentist appt, maybe that date was already reserved, who cares, it's only 6 days, not years.

Feb 28, 08 - 02:53 pm Comment from: Mac+

@ Ampar,

He's also filling up the jet's tank by taking a pee... ;-o)

Feb 28, 08 - 02:55 pm Comment from: olternaut

Really though.....six freakin days?? This guy whoever he is...is a moron! No, really. What kind of shoddy careless azzzz reporting is this? He calls himself an analyst? He is obviously reporting negative on purpose. I mean he must be. Trying to compare Vista's several YEARS beyond deadline development to Apple's six days.....imbecile!

Feb 28, 08 - 02:56 pm Comment from: Jay-Z

While much ado over 6 days is nothing, El Jobso wouldn't give them the opportunity for negative publicity if he just padded deadlines a little (ie. telling the world March when the internal deadline is February). If you ship by the internal deadline, great, everybody loves to see things early. If you slip, you still have plenty of time to catch yourself up. Underpromise and overdeliver.

Feb 28, 08 - 02:58 pm Comment from: Hano

Hey Brian Baby! I got your pit stains right here:

http://www.youtube.com/watch?v=m6rqXHX3O48

[Sniff] Smells like Zune Tang™...

-- Hano

Feb 28, 08 - 03:00 pm Comment from: reikiwes

MDN, you know as well as I do that it could very well be much longer than 6 days. Go read the invitation again.

I think it's VERY important to remember that the invitation to the event states clearly there will be INFO about the SDK. NOT an SDK. There is a very REAL and DISTINCT possibility that there will be NO SDK on March 6th, just information about it.

In that case, the "it's just 6 days" doesn't cut it. There are rumblings all over the net there there will actually be NO SDK on March 6th. Just an information session.

Before you get high and mighty about "just being 6 days", you MIGHT want to make sure that there will be an actual announcement in 6 days.

Feb 28, 08 - 03:01 pm Comment from: DRM sucks

"Blah blah blah Gulfstream. Missed deadlines, however, also suggest that the strain may be starting to show on Jobs, Apple's taskmaster."

also reads: "Speculation that speculation suggests more speculation, Apple's taskmaster."

Feb 28, 08 - 03:02 pm Comment from: Tiger Leopard

That is absolutely ridiculous. We are talking 6 days.....not 6 YEARS like Microsoft. Honestly, the way the numbers work, microsoft should be 5 times as innovative as Apple. Yet, they are five times worse! How can that be??????

Feb 28, 08 - 03:06 pm Comment from: ralph from berlin

though the writer is an idiot (six days! he must be joking) unfortunately at march 6th apple will probably not give out the sdk but will be talking about the roadmap to that sdk, including a beta in best case. in june at wwdc there will be the final version which makes it a delay of a little bit over 3 month. i coudn't care less but i don't like the trend i see here: apple makes promises it can't keep. 1000 movies anyone?

Feb 28, 08 - 03:07 pm Comment from: Lurker_PC

Oh my iiiiiii's!!!!

Eye didn't take MDN's advice and clicked before thinking.

grin

Seriously - the average rating from 13 reviewers is 1.5 stars out of 5 stars. And everyone seems to be rightfully critizing the author.

And the author didn't stop with Apple - "No one is concerned some geeky would-be iPhone developer will have to wait an extra week to start writing his handheld Klingon-to-English translator for the world's iPhones. "

Peace.

Feb 28, 08 - 03:08 pm Comment from: NeonRed

the article reeks of resurgent payola
Someone has to replace the beleaguered music execs!
Who better than "journalists" to step up to the plate.

Feb 28, 08 - 03:08 pm Comment from: lever

To quote from the invitation:

"Please join us to learn about the iPhone software roadmap, including the iPhone SDK and some exciting new enterprise features."

Nothing in the invitation states there will an SDK released on March 6th. It's says they have some information about it.

May be a bit more than 6 days, folks!

Feb 28, 08 - 03:10 pm Comment from: pit stains?

i don't care if Steve was out on a drinking binge for 6 days... Apple has the best tech products - period! Steves the man.

Feb 28, 08 - 03:12 pm Comment from: Norrin Radd

So, if Apple says nothing, they are blamed for being too secretive. And if they do speak up about future products they must be falling apart if those products are late? And by late I mean - maybe a few months at the outside - not half a decade, right?

So what if the SDK isn't ready ON March 6th - how does that affect my use of my iPhone today? Right. 1 year from nobody will care (or remember) that the SDK wan NOT AVAILABLE on March 6th. Sheesh.

Feb 28, 08 - 03:14 pm Comment from: olternaut

@reikiwes

Yes, its based on yet more speculation but... But word is they will release something on March 6th most likely a beta. Hey, a beta is fine for me...or at least for some developers to start working on it for some cool applications. Further speculation suggests that the final version will debut in June at the WWDC.
Also, beyond all that plane travel, word is that Apple is planning to announce a whole slew of wifi mobile devices based on the ipod touch. Its going to be an exciting year for Apple. I

Feb 28, 08 - 03:15 pm Comment from: ChrissyOne

...and only 4 *working* days. Sheesh... I've had hangovers that lasted longer.

Feb 28, 08 - 03:15 pm Comment from: Ampar

Mac+: If he's peeing jet fuel, then they'd better reconsider the company barbecue.

ralph from berlin: You couldn't resist!

Lurker_PC: majQa' ! ! !

Feb 28, 08 - 03:16 pm Comment from: MPC Guy

If the SDK that comes out in SIX (6) days is in fact a beta version, then you can't hold on to the "it's only 6 days" defense.

Besides, Jobs did promise February and not "I promise that 6 days after February" the SDK will debut.

---

That said, I hope the SDK allows developers to add functionality Apple was unable or unwilling to add from the get-go.

- Video recording
- Voice recording
- Flash (maybe not such a big deal for most)

One thing I think would be cool that I haven't seen talked about:

Translation

It'd be awesome if we could learn to speak another language in those little bits of downtime.

For that matter, they could add learning tools such as a higher math calculator/grapher, atlas/world map, this day in history, etc.

... worth an extra 6 day wait!

Feb 28, 08 - 03:16 pm Comment from: Mr. Reeee

Apple postpones a media event 6 days... a real killer.

Microsoft lets Vista slip 6 years... no problem.

THe shills are shining!

Feb 28, 08 - 03:17 pm Comment from: Richard Tell

Caulfield is either an idiot, shorting Appl or both. My guess is both.

Feb 28, 08 - 03:19 pm Comment from: Ampar

Is he Holden's grandson?

Feb 28, 08 - 03:24 pm Comment from: ChrissyOne

Well he's not having much fun today if he's shorting AAPL.

Feb 28, 08 - 03:26 pm Comment from: AAPLguy

FYI, Time Capsule is shipping.

http://www.macworld.com/article/132286/2008/02/timecapsule.html?t=234

Feb 28, 08 - 03:28 pm Comment from: ericdano

What about Microsoft? They miss dates ALL THE TIME. And, now, supposedly, they have a critical security flaw in Windows Mobile? And no one reports this?

Feb 28, 08 - 03:34 pm Comment from: Lurker_PC

Ampar -

Qapla' batlh je!

Feb 28, 08 - 03:36 pm Comment from: ChrisM

I second reikiwes's comments.

It may be only six days, but the whole invitation seems to try to redirect the focus to the "roadmap"... as opposed to a deliverables SDK on March 6. I think MDN should ical thier own comments on this one. I really have a feeling the first release (non-beta) will be pushed out months.

And while the writer goofed in their explnation of the Leopard delay as an "iphone" delay, there was a very real 6 month delay in the release of Leopard. THAT was his point, which is valid. MDN can pick on his stupid little error, but the underlying point he is making is valid.

Apple does seem to be spread pretty thin in the last year. This doesn't mean I'm an Apple hater. It just seems pretty obvious to me. They delayed thier OS release, they delayed the Apple TV 2.0 release, they are potentially delaying the SDK past its already late 6 day window, they constantly push other releases (such as time capsule) to the absolute last minute. These all seem like signs of too high a workload at Apple HQ.

Feb 28, 08 - 03:44 pm Comment from: Spudly

There will be no SDK (or only a partial/limited one) is my prediction. There will be some goodies though. Exchange/Notes support probably and maybe some games. I wouldn't expect a full SDK until WWDC. I hope I'm wrong but that's the way it feels to me right now...

Feb 28, 08 - 03:45 pm Comment from: bizlaw

@MDN:

Stop ignoring facts about Apple's problems meeting deadlines just to bash Microsoft again. The fact is, Apple delayed Leopard, AppleTV Take 2, and the iPhone SDK, unless it comes out tomorrow, will be delayed by 6 days or perhaps several months, if rumors are accurate. Apple, being a growing company with more product lines, is running into problems meeting deadlines.

That said, Steve Jobs is not responsible for meeting the deadlines. He's not writing code. While everything comes back to him, and he'll take the heat (before passing it on, if he hasn't already), I think this is a symptom of a larger problem at Apple: Perhaps there is not enough money spent on R&D;, as in the form of good employees to produce the products in the time required.

I also think that Leopard has had significant problems which should not have been part of its initial release. Syncing is a major issue, and other items have not been as polished or worked as they should. I hope this is not a sign of things to come.

Feb 28, 08 - 03:54 pm Comment from: macromancer

"Apple hit that deadline, but had to delay the release of the latest version of Apple's OS X operating system, Leopard, until October so developers could grunt out the iPhone.""

This has NEVER been proven to be true by anyone. Never. It was speculation on blogs and somehow has managed to turn into fact.

Feb 28, 08 - 03:56 pm Comment from: macromancer

"Morgan Stanley's Kathryn Huberty pointed to a jump in Apple's airplane expenses as a sign the Apple CEO is logging long hours on the Jobs Jet, Apple's Gulfstream IV."

Um, i guess the whole "Jobs is now the top shareholder in Disney" thing has been forgotten.

Feb 28, 08 - 03:59 pm Comment from: macromancer

"Before you get high and mighty about "just being 6 days", you MIGHT want to make sure that there will be an actual announcement in 6 days."

There will be an announcement in 6 days.

Besides WTF do you care?

Feb 28, 08 - 03:59 pm Comment from: Macdoc

"Analyst" what is the qualifications for this job? I work as a Sr. IT "Analyst" a 6 figure job that I have to show results. This guy just gets to make up shit and write about it. Hell I can do that from the beach...with beer in hand!

Feb 28, 08 - 04:00 pm Comment from: @bizlaw

"I also think that Leopard has had significant problems which should not have been part of its initial release. Syncing is a major issue, and other items have not been as polished or worked as they should."

And Vista didn't?!? It's development process was at least 3x longer than Leopard's and it had at least 3x more problems when it was initially released. Apple's so called problems meeting schedule are miniscule by comparison to their competition at MS.

Feb 28, 08 - 04:01 pm Comment from: Ampar

Lurker_PC -

GhIj qet jaghmeyjaj!

Feb 28, 08 - 04:03 pm Comment from: little tiny nitch guy

Wow. All this nonsense direct from the grasping at straws department of the let's make a mountain out of a molehill club.

Apple is evidently 6 days late announcing the iPhone SDK. Oh, the humanity!

If this were the worst problem that can be drudged up regarding Apple, we shareholders would be truly blessed.

The reality is that Apple is firing on all cylinders and has been for quite some time now. Anybody who would cite this delay, or any of the others that have been bandied about in some of these comments either isn't really paying attention or has a hidden agenda.

Feb 28, 08 - 04:05 pm Comment from: Mike

Brian must be a real sadist, he can't be a happy person. And for you Mac haters, who ever said Apple is perfect but at least when there is a delay it is to assure the product is good for release. Sure Leopard was delayed but when it did come out, WOW. Here, he makes 6 days sound like years, what a loser. Unlike the multiple weeks/years from MSFT that in the end did not help because the released version still sucks.

Feb 28, 08 - 04:09 pm Comment from: 84 Mac Guy

I think everyone can agree that the point of the article about the chaos caused by a SIX day delay is pretty stupid. Must have been a slow news day at Forbes.

However, let's all be honest here. Apple has suffered delays in many of its products. I fully expect the iPhone SDK to be delayed far more than six days. But, and this is a big but (not a big butt like Balmer has), Apple's products generally come out finished and polished. In other words, they work and they are very, very good. Therefore, I never mind waiting for an Apple product to be released, even when it is delayed, because the I know the final product will be a great one.

Now, let's talk about that MS delay in releasing Vista......

Feb 28, 08 - 04:35 pm Comment from: shen

guys it is six whole days! some people create whole universes in that kinda time!

rotflmao....

Feb 28, 08 - 04:36 pm Comment from: Demon

I'm with ChrissyOne - I've been to raves that are just getting started after 4 days and the hangovers always last for more then 6 days afterwards.

Feb 28, 08 - 04:37 pm Comment from: KM

I bet Brian is hoping to short sell some Apple stock with the absurd drivel.

Feb 28, 08 - 04:54 pm Comment from: Logan

While I think the article sounds ridiculous, it does bring up a good point:
Why is Apple making more promises now than in the past? And why is it breaking those promises? No matter how slightly, almost all the promises Apple has made in the last year and a half have been broken.

There aren't a lot, but it's exponentially more than they've ever had before:
Leopard, Apple TV 2.0, iPhone SDK

I can't think of any more now, but there might be another one or two.

I would rather Apple not tell us anything and come out with stuff when they're good and ready, and not be disappointed when the promised release date comes and goes without anything...

That said, I love Apple and think almost all their products are worth waiting for. I would even wait as long as PC people wait for MS stuff.

Feb 28, 08 - 05:19 pm Comment from: Jooop

Maybe they needed the extra six days to set up and organize the press conference and media event?

Feb 28, 08 - 05:39 pm Comment from: Hm...

MPC says "awesome if we could learn to speak another language in those little bits of downtime."

I'd be thrilled if my students would just learn to speak English coherently. (At least those who were born in the US, the others speak better English already.) And if they could write correctly, too, I'd have heart palpitations. Although, I guess it's too much to expect. After all, they've only had 14 years of schooling before I see them.

Feb 28, 08 - 06:00 pm Comment from: Gandalf

Microsoft's 10% R&D;goes on lawyers and marketing folks working out how to rip consumers off more money for the more junk. Google's goes on fitness centers and free stuff for their geeks, sure hasn't produced much any good for a few years.

Forbes, Fortune and other mags for the wannabe wealthy have too much invested in MS, Nokia, NBC etc to welcome Apple's advance, they can't dump all their MS etc shares overnight.

Lateness is a shill the weak use to beat the strong, it's good to be on time but better to be right. This isn't mission critical stuff. This isn't five years late and still a beta (Vista).

Feb 28, 08 - 06:18 pm Comment from: Ray

Oh yeah Forbes is right...6 days...yeah time to close the factories and start the lay offs.

I tell you. I still do not understand what the qualifications for tech writer are. How much can someone make being a tech writer?

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