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Forget MTV: The new music-star makers are Apple’s iPod ads
Saturday, November 24, 2007 - 11:20 AM EST

"Since 2001, small, independent bands appearing in iPod commercials have sold thousands of records, been placed on numerous Billboard charts, and drawn the respect and admiration of music fans around the world. Apple's promotional influence has grown so great that music industry insiders now compare it with Oprah Winfrey's ability to create best-sellers through her book club," Chris Cadelago reports for The San francisco Chronicle.

"CSS (Cansei de Ser Sexy, a Portuguese translation of 'tired of being sexy,' taken from a Beyoncé Knowles quote) released its debut album in July 2006. American fans and critics touted the group for its high-energy act and playful innocence. But CSS soon learned that buzz, rave reviews and a small indie following do not necessarily translate into lofty record sales. The album sold just 340 copies per week through October, according to Nielsen SoundScan," Cadelago reports.

"Then the iPod Touch commercial premiered on Oct. 28. In the next two weeks, CSS sold 2,000 records and climbed to No. 15 in song downloads and No. 5 in ring tone sales at Apple's iTunes Store," Cadelago reports. "'This is one of the rare instances where we can point to a single event and say, 'This is for sure what's driving all of our record sales,'' said Tony Kiewel, CSS's agent at Sub Pop records. 'The band is completely absent from this country and has been for ages. And the record is over a year old.' CSS's year-old record now stands at No. 19 on Billboard's Top Electronic Album chart, and 'Music is My Hot, Hot Sex' has since broke onto the all-important Pop 100 chart."

"The Canadian band Feist was quick to realize the benefits of its Apple partnership. Headed by singer-songwriter Leslie Feist, it released 'The Reminder' on May 1, a well-reviewed collection of alternative and folk songs. The record sold decently - 31,000 its first week and 21,000 the next, according to SoundScan. On Sept. 9, when its song '1234' was paired with Apple's new iPod video Nano, the band was averaging 6,000 record sales weekly for a grand total of 216,000," Cadelago reports.

"Feist's single placed seven times on Billboard charts, climbing as high as No. 4 on Hot Digital Songs and No. 10 on the Pop 100 chart. At the iTunes Store, the record is No. 25 in album sales and No. 44 in song downloads," Cadelago reports. "On Nov. 3, Feist secured the highly coveted musical guest spot on Saturday Night Live. And as of last Saturday, 'The Reminder' had sold 346,000 total records, 130,000 additional sales since the iPod commercial premiered."

Much more in the full article here.

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Nov 24, 07 - 11:32 am Comment from: Al B.

CSS and Sub Pop should be thanking the 18 yr old British kid whose YouTube video Apple took to make the commercial.

Nov 24, 07 - 11:34 am Comment from: Pete

Exposure and conditioning of the public, controlling what the radio stations play.

This is what makes the RIAA and the Labels so powerful.

Apple is circumventing that.

Apple Records was right after all. wink

Nov 24, 07 - 11:55 am Comment from: macca

i admit to downloading the fratellis song after hearing it on an ipod ad. great tune.

Nov 24, 07 - 12:10 pm Comment from: coolfactor

macca, was that a buy-and-download, though? :p

Nov 24, 07 - 12:12 pm Comment from: Mr. Reeee

Who listens to radio?

Unless right-wing blather and/or derivative, formulamatic, image-centric musical drivel are your cup 'o tea.

Nov 24, 07 - 12:38 pm Comment from: Unregistered Blahger

So when are they finally gonna do an ad with Mindless Self Indulgence?

Nov 24, 07 - 12:44 pm Comment from: MrScrith

I actually found fiest's music video "1234" before it appeared on the iPod add, haven't bought the album yet, and I had 1 song from CSS before the iPhone commercial, but not that one, and after hearing it I bought it from iTunes and made it one of my ringtones. smile

I actually seem to find more of my music through music videos (have over 300 so far and keep getting more) but I'll listen to a lot of different music and will buy a lot of different music. People never know quite what they'll find in my library. smile

Nov 24, 07 - 01:32 pm Comment from: stenar

I listen to NPR radio... but not regular music radio. I have learned about a number of great singers and bands on NPR, though, such as Linnzi Zaorski. I especially love Linnzi's cover of the song "When I Get Low, I Get High." http://www.myspace.com/linnzizaorski

iTunes should use some music by Sissel in their ads. wink Sissel is my all-time favorite singer.

Nov 24, 07 - 02:10 pm Comment from: Fred

Pete:

Anyone with access to print, radio, television, satellite, cable, internet, etc. can or will use these media for distributing news, information, propaganda, lies, and pabulum. To think that anyone promoting a particular view, opinion, or interest by any means possible is novel or unexpected is ignorant of human nature.

Mr. Reee:

If you wish to offer a better solution to the plans or proposals of your critics or opponents, do it. Obviously, the only counterpoint that you are capable of is a litany of insults and childish name-calling. I reckon that this make you no better than those that you criticize as cretins.

Nov 24, 07 - 02:28 pm Comment from: Jim - TIV

I bought Feist's 1234 video after the nano adds came out. I'm in video production and likes the one long continous shot of the number.

Nov 24, 07 - 02:57 pm Comment from: umm....

an MSI Apple commercial would be glorious...

Nov 24, 07 - 03:01 pm Comment from: Brau

I guess the first poster didn't bother to even read the first two words of the article, not to mention the rest.

Excellent article. Really showcases why the Major labels are failing and that it has been caused by more reasons than the simple downloading/piracy issues they would have you believe. Instead of promoting good music wherever it happens, they instead elect to promote good business opportunities.

Nov 24, 07 - 03:02 pm Comment from: Crabapple

To each his own. Once it was the Greeks, Romans, Mongols, British, MTV empires The time for the Apple empire is now...

The empire is dead! Long live the empire!!!

Nov 24, 07 - 04:53 pm Comment from: Pete

On Leopard? Apple Mail Command Execution Vulnerability

A vulnerability that was somewhat patched in 10.4 somehow reappeared fully in 10.5.

Rated Highly Critical

The vulnerability is caused due to an error in the handling of unsafe file types in email attachments. This can be exploited via a specially crafted email containing an attachment of an ostensibly safe file type (e.g. ".jpg") to execute arbitrary shell commands when the attachment is double-clicked.

http://secunia.com/advisories/27785/


Take Terminal and place it in a complete "No Access" Admin level System Folder. Turn off Safari "Open Safe Files" Don't doubleclick or open files unless your sure what it is and where it is from.

This exploit is similar to the MetaData File Exploit which Apple has only provided a partial fix.

NOTE: The update does not completely fix the vulnerability as it is still possible to trick users into opening malicious shell scripts (masqueraded as a safe file type) in ZIP archives. Do not open files in untrusted archives.

http://secunia.com/advisories/18963/


To run code on a Mac, all one has to do is cause a drive-by web download. The file could sit on the desktop until some fool double-clicks on it to see what it is. The exploit will run using Terminal to download a bigger payload, install a startup process to wait for the admin password to be used for complete root access.

Apple should have fixed this long ago, even more in Leopard. but it reappears even stronger.

Nov 24, 07 - 06:54 pm Comment from: Peterson

I had frequent opinions once.

Nov 24, 07 - 07:40 pm Comment from: Jooop

Pete...diarrhea of the fingers much? Your post has absolutely NOTHING to do with the topic of songs in iPod commercials. Was that an accident, or are you just a total retard?

Nov 24, 07 - 08:15 pm Comment from: TowerTone

I spent a couple of hours on the road today, mainly listening to my iPhone through the headset (only on the Interstate), and even though I have have a fairly nice but basic system, it has no input jack. The CDs sound good. The Sirius is great. Plenty of good FM in my area.

During the day, I mostly listen to AM, though.....

Nov 24, 07 - 09:50 pm Comment from: frisby

MSI Apple add!!!! Microphone Commander FTW.

Nov 24, 07 - 11:03 pm Comment from: Whistle Blower

MDN ads load fast.
MDN content loads slow.

Nov 25, 07 - 01:12 am Comment from: I'm with Fred

Mr Reee:

Who listens to radio?? Are you serious?? Radio is still alive and well with healthy audiences in every music genre possible.

Liberals like 'Mr Reee' can't stand talk radio because they don't have control of what is said. And I love it!

Nov 25, 07 - 02:35 am Comment from: Unregistered Blahger

Nah, it's gotta be Shut Me Up. A big FU to the Zune.

Nov 25, 07 - 02:37 am Comment from: Alice

"Mr Reee:

Who listens to radio?? Are you serious?? Radio is still alive and well with healthy audiences in every music genre possible.

Liberals like 'Mr Reee' can't stand talk radio because they don't have control of what is said. And I love it!"


How the hell do you know he's a liberal? Wtf?

I am certainly not "liberal", but i hate radio. Well, I like radio, I hate having to find a place that gets a good signal to listen to poor quality songs that are cut inbetween by ads.

Nov 25, 07 - 07:05 am Comment from: Thomas

Conservatives dominate talk radio because they like to be told what they think, and they have a hard time reading.

Nov 25, 07 - 09:02 am Comment from: R

Wow, Thomas! Brilliant analysis! And so eloquent. You must be REALLY liberal. You're right, I could read your post over and over and never have to listen to conservative broadcasts again! Reading is so very hard. Let's go shopping sometime, 'kay? We could go find that wheat germ facial you told me about. Oh, or that really catchy new bumper sticker you were telling me about-- the one that goes... 'Conservatives are dumb because they're not like me." That would be so cool.

We could be BFFs forever, Thomas. Really.

Nov 25, 07 - 09:06 am Comment from: TowerTone

I'm sorry, Thomas, I couldn't understand what you wrote.
Could you explain with a series of "farts and tap dances"?

(I'm sure you recognize the reference, you being so well versed....)

Nov 25, 07 - 10:27 am Comment from: Fred

Alice:

"Hate radio" is conveniently defined any any idea, proposal, or suggestion that differs from the liberal party line. Misrepresenting the motives and desires of one's opponents with intellectually empty but morally resonant speech is nothing more than the last effort of persons who cannot clearly and objectively develop or defend their own arguments.

Nov 25, 07 - 10:35 am Comment from: @ Thomas

The apple doesn't fall far from the liberal tree, eh, Tom?

Please view the video showing dedicated environmental activists passively marching in lock step to the liberal agenda like the mindless imbeciles they are "because they like to be told what they think, and they have a hard time reading (and thinking and comprehending)":

http://www.youtube.com/watch?v=yi3erdgVVTw

Nov 25, 07 - 10:46 am Comment from: TowerTone

@@Thomas
Thanks for the video!!! What a great telling of the obvious!

Nov 25, 07 - 01:45 pm Comment from: WBFS

@@Thomas

After watching the video I have realized that there are people more stupid and sheep-like than I had ever feared!

Nov 25, 07 - 02:15 pm Comment from: LorD1776

That H2O video was a bullshit setup and doesn't prove squat. I liked the one where the guy went to a women's college and got them to sign a petition to ban women's suffrage. Now that was a classic. By the way, I am a liberal conservative, which means I am all over the place on the issues. It would be much easier being on the extreme left or right. But then you must have either the left or right side of your brain removed.

Nov 25, 07 - 02:33 pm Comment from: Cubert

WIDESPREAD PANIC!!!

Nov 25, 07 - 02:34 pm Comment from: Whaaat?

LorD1776;

"That H2O video was a bullshit setup and doesn't prove squat."

Wrong, it was obvious that the organizer of the "environmental" gathering and several attendees had not the slightest understanding of basic science. Yet you seem convinced that those with the least comprehension of basic chemistry are the best qualified lecture the world on the sciences of meteorology and computer modeling. Does this mean that the prerequisite to be expert in natural sciences in the liberal camp is also to be a complete imbecile?

Nov 25, 07 - 03:00 pm Comment from: Fred

WBFS:

It is stunning that self-described environmentalists were unable to distinguish truth from fiction. Seriously, one has to believe that another individual has a modicum of intelligence, desire to ask questions, and a capacity to reason before initiating any debate. I suppose that it is hopeless to discuss any issue of significance with a person who is too gullible to discern lies and deception cleverly cloaked in a well-designed scam. Many of these same misinformed evangelical environmentalists are able to vote and are easily manipulated by others, which often makes rational and thoughtful people feel a bit apprehensive.

Nov 25, 07 - 05:03 pm Comment from: LorD1776

What I am saying is that whether it is an environmental issue or any thing else, a lot of people can be persuaded to fall for something like this. It's nothing but flimflam and you know it. You guys are just using this to further your disdain for anything you consider liberal. It can work just as well on conservatives. All you have to do is look at that drooling idiot trying to run our country (and the rest of the world) to see that. Yeah, those people were "able to vote". But I guess you would deny them that because it doesn't follow your beliefs, eh? Yeah, I know, global warming is just a bunch of baloney thought up by Al Gore and all the left wing conspirators in the world. But you boys know better, don't you.

Nov 25, 07 - 06:46 pm Comment from: jus wunderin'

so, granted, all this lib vs rightwingnuts debate doesnt have a place here at MDN, but I do have to question the sanity and the intellegence of arguing the point of view that it is somehow ignorant to advocate the care and proper maintenece of the planet we've been entrusted with..

As Fred points out (above) Many of these same misinformed evangelical environmentalists are able to vote and are easily manipulated by others

Izzatso ?

Ok, were you misinformed by the claim of WMD in Iraq ? .. or misinformed by the the statement .. "We will find those who knocked down these towers, and bring em to justice"

(So Where is Osama, btw ? )

Ok, how about the "outing" of a CIA operative ?
Isnt that called treason ?

I could go on, but I fear this is falling on deaf ears,
besides, it has nothing whatsoever to do with the topic at hand

Nov 25, 07 - 09:36 pm Comment from: Grigori

I swear, it always seems like the most opinionated posters are anonymous.

Nov 25, 07 - 10:32 pm Comment from: TowerTone

jus
The "outing" of a CIA officer is illegal under conditions that were not met by the lame Plame game.

This is such a ridiculous set of events that the truth has had NO effect on what the left has been told to believe.

That statement you made about it lends more credence to the argument against you than for you.

You can argue the whereabouts of Osama or WMDs, and make points, but Joe Wilson's stupidity is a joke.

Nov 27, 07 - 08:45 pm Comment from: MacRaven

And the band Jet!
Loved Jet's first album which was kicked up the charts by the first iPod commercials. I recall running up the stairs to the Keynote at Macworld with that song blaring over the speakers! Awesome!

Too bad album #2 wasn't the same sound.

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