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Sat, Nov 21, 2009 - 04:16 AM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Former Apple iPhone marketing director joins venture-capital firm Opus Capital

Friday, June 26, 2009 - 12:46 PM EST

"Not everyone is leaving venture capital amid the recession. Bob Borchers, who left his position at Apple last week as senior director of worldwide product marketing for the iPhone, has joined venture-capital firm Opus Capital as a general partner," Pui-Wing Tam reports for The Wall Street Journal.

"Borchers, 43, had been at Apple since 2004 working on products such as the iPod and iPhone and had even appeared in some company videos about the iPhone. A former executive at Nokia and Nike, he said working at Apple was “amazing” but that the venture capitalists at Opus offered him an opportunity to join and make investments in mobile technologies," Tam reports.

"He said he intends to look at “the range of white spaces in the mobile world,” including areas like wireless and medicine and mobile marketing technologies.," Tam reports.

Full article here.

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Jun 26, 09 - 12:05 pm Comment from: Spark

Must be nice to have a gig as prestigious as overseeing iPhone marketing and be offered something enticing enough to lure you away.

Jun 26, 09 - 12:26 pm Comment from: HotinPlaya

The way they have mismanaged the global marketing of the iPhone, he probably had no choice , but to leave

lol, Nothing wrong with people advancing!!

Jun 26, 09 - 12:49 pm Comment from: mike_in_helsinki

Most probably forced out by Jobs.

Jun 26, 09 - 12:51 pm Comment from: HotinPlaya

yea, but he takes a hell of a nice resume with him

Jun 26, 09 - 04:08 pm Comment from: White Space?

I hate it when people try to be witty (or ignorant) and change the meaning of words. Our industry is replete with incorrect and confusing definitions (like "performance hit" which was supposed to mean IMPROVING performance, like taking a "hit" of a drug; it was a geeky thing).

Of course, we also have "hacker" which was maligned by the press.

In the future, the word "programmer" might become a bad word. "Oooh, the FBI caught more programmers today."

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Sat, Nov 21, 2009 - 04:16 AM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Former Apple iPhone marketing director joins venture-capital firm Opus Capital

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Sat, Nov 21, 2009 - 04:16 AM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Former Apple iPhone marketing director joins venture-capital firm Opus Capital

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