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What a change of direction. I think it bodes well for Apple.

Oct 06, 08 - 03:33 pm Comment from: John Gee

SWEET!

In that case, here's what I've been holding onto:

iPod tablet: 64 colors of interchangable skins, and a 2 foot stylus.

iPod tablet socks: Perfect to hang by the chimney (hint, hint!) just $59.

Oct 06, 08 - 03:34 pm Comment from: Cubert

Regardless of what people thought of ThinkSecret.com (widely knocked amongst the rumor community for its infrequent postings), it was the only site that routinely released extremely specific details about soon to be released Macs, including the exact model numbers sometimes!

Oct 06, 08 - 03:36 pm Comment from: Jay-Z

Maybe they've thrown in the towel because they're bringing manufacturing back in-house. Seems to me that outsourcing that leaves a lot open for leaks.

Leaks both hurt and help Apple.

How long did it take for Sony to get a convincing (at least on the outside) iMac rip-off right? 2 years? Had they known what Apple was up to earlier they'd be able to get their clone out faster.

Disseminating hearsay and rumor regarding upcoming products is one thing, publishing images protected by copyright law is another. Possibly Mr. Ciarelli rode the line between the two for too long, but whatever, finding out about new Macs too early still feels a little bit like finding the hidden bag with all your Christmas presents.

Oct 06, 08 - 03:54 pm Comment from: John Gee

crap...

actual email:

From:
To: John Gee
Date: 10/06/08
Subject: Cease and Desist Order 308291-APF

Dear Mr. John Gee:

This email precludes legal action taken against you should you, the supposed author of posting A (see attached) via MacDailyNews.com continue to disclose information pertaining to any Apple confidential information, or otherwise lame info that would skew potential and current Apple customers, like 64 interchangeable product skins. That is sooo lame, man. A two foot stylus? Are you serious?!

Yours,

Apple Legal

Oct 06, 08 - 04:00 pm Comment from: John Gee

Please note that I was kidding. Hope you found it funny.

Well that Apple legal bulldog bitch is gone. That helps.

Don't forget the leadership of Apple was guilty of leaking info, such as the switch to Intel. Do unto others...

So does that mean they're gonna make "Asteroid" now?

Oct 06, 08 - 05:16 pm Comment from: Mr. Peabody

Ah yes, the end of an era.

I call bullshit.

Apple is leaking things on purpose to lower expectations, which can skyrocket when there's no feasible alternatives to hang your hat upon.

Apple is also cashing in on hundreds of millions of dollars of free advertising while controlling the over hype.

There is no throwing in of any towels. There is just some very smart marketing by using the secrecy while avoiding any possible downsides because of it.

The efforts of Apple to squash the leaks were dimwitted, ironic considering the number of bright people at Infinite Loop, but at least they woke to the PR damage they'd done.

Maybe they've taken a page from the Detroit playbook. Every year when I was a kid, we looked forward to the latest issues of Road & Track, Car & Driver, and Motor Trend for the "secret" photos of the next year's car models. Everybody benefited from the leaks: car buyers, car sellers, magazines.

Oct 06, 08 - 10:33 pm Comment from: iDon't

BRB. I have to leak.

Yeah right, sounds like a trap on Apple's part. We're all like not gonna check on leaks - Gotcha!

One can only hope this means some good stuff coming down the pipeline. I'm tired of iPhone, iPod news. Where's the new stuff? The flying cars - with optional Death Rays!!

please so many of the iPhone leaks were way off. It became unnecessary to pursue the leakers, because so many of them got it wrong

Oct 07, 08 - 01:13 pm Comment from: Olmecmystic

@AI:

I think you're absolutely right. Apple (Steve) has taken control of the leaking by doing it themselves! What's with these leaks of parts numbers lately and things like that?

Apple is tired of the needless lawsuits, the negative attention, and the time involved in policing leaks. Ever since going Intel, I'm sure Steve is also tired of their roadmap being easily attributable to Apple. So they've bought PA Semi, they may have already built or are building their own factory and they plan to reclaim their UFO-level secrecy soon.

Loose lips no more but why not control it better in the meantime?

Peace.
Olmecmystic