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Fortune: Apple’s iPhone an astounding achievement, exceeds technological expectations
Friday, November 16, 2007 - 12:47 PM EST

"Nearly five months have passed since Steve Jobs unleashed his flashy iPhone upon the world, and the sleek, do-everything gadget has met his ambitious initial sales targets and then some -- so far, more than 1.5 million have been sold," Brent Schlender writes for Fortune.

"And despite all the prelaunch hype and fear mongering, you don't hear many gripes that the novel, finger-driven user interface doesn't work, or that videos look crummy, or that the battery doesn't last long enough," Schlender writes. "If anything, most of the iPhone's features have exceeded technological expectations, because in reality, it's a miniature Macintosh that happens to be a cellphone."

MacDailyNews Note: "The main thing about the 'iPhone' is that it's really a pocket Mac," - SteveJack, MacDailyNews, Jan. 9, 2007

Schlender continues, "Still, the iPhone frenzy seemed to evaporate more quickly than it built up..."

MacDailyNews Take: Oh, really, now? Looking for some proof of this "frenzy evaporation?" Too bad, you'll just have to take Brent's word for it. In the meantime, iPhone, TIME Magazine's "Invention of the Year," was greeted with quite the frenzy during its recent successful (according to reputable reports) launches in the UK and Germany, a Google News search for "iPhone" yields 15,891 results in the past week, new iPhone Web apps continue to appear daily for consumers and business users alike, and developers and users alike look forward to iPhone's SDK debut within a couple of months.

Schlender continues, "...These early days have turned out to be what euphemistically might be called a 'learning experience' for everyone involved -- the customers, its wireless service provider, and especially Apple."

Schlender recounts the facts that iPhone rights are granted to exclusive carriers, that some are unlocking the iPhone to work with other carriers, that Apple is combating unlocking (as their deals with the carriers most likely dictate that they do) with software updates and "2 per customer" sales limits, and that Apple reduced the iPhone's price.

"Despite these rough spots, it's important to emphasize that the iPhone is an astounding technological achievement, especially considering that something so complex worked so well from the get-go. In more than 25 years of covering the IT industry, I can't think of a new product that seemed so complete so soon after launch," Schlender writes. "Jobs may well be right that the iPhone will be as big a deal as the Apple II or the Macintosh, both of which had birthing pains."

Full article here.

MacDailyNews Take: Bottom line: the iPhone FUD didn't stick and Apple deserves praise for getting a 1.0 product so gloriously right. Does Apple have work left to do, of course. However, iPhone is already remarkable and can only get better.


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Nov 16, 07 - 12:51 pm Comment from: Macromancer

" because in reality, it's a miniature Macintosh that happens to be a cellphone"

Amazing that the mainstream media gets this point so early in this product's lifespan.

Nov 16, 07 - 01:00 pm Comment from: Dijonaise

I LOVE MY IPHONE (caps on porpoise)

I tell everyone that looks at it, that it's everything Apple promised - and more.

Nov 16, 07 - 01:09 pm Comment from: iPhone lover

... and the rest the phones are miniature PCs. Hahahahahahaha!

Nov 16, 07 - 01:09 pm Comment from: kirkgray

"In more than 25 years of covering the IT industry, I can't think of a new product that seemed so complete so soon after launch."

Must be used to covering Microsoft products. They always seem to be one revision away from getting it right.

Nov 16, 07 - 01:33 pm Comment from: Jack

Some people just can't accept a compliment graciously.

Nov 16, 07 - 01:39 pm Comment from: Spark

Boy, that Anonymous guy sure posts a lot.

Nov 16, 07 - 01:58 pm Comment from: Macaday

I like your humour Spark...

Nov 16, 07 - 03:25 pm Comment from: Jings

My iPhone has inspired envy and lust in every one who sees it smile

Nov 16, 07 - 03:39 pm Comment from: January 24, 1984

As a gag, I created about a hundred 10 second videos for the iPhone - one for each ridiculous sentiment I could imagine.

It's a great excuse to whip it out, and flash a quick Belushi, or Murray, expressing some absurdity of life.

Such fun!

Nov 16, 07 - 04:50 pm Comment from: Question

Why isn't the iPhone listed as a top seller on Apple's web site? Have sales slowed?

Nov 16, 07 - 05:32 pm Comment from: Marty

"because in reality, it's a miniature Macintosh that happens to be a cellphone"

My exact words after I saw the keynote in January. It's not a phone + iPod either... The "iPod" feature is actually a computer running iTunes. Or a computer running Google Earth, Mail, etc...

Nov 16, 07 - 05:38 pm Comment from: turnabout buddy

Y'all got it rong. The computers are oversized ifones...the fun fone is Skype on the big mac....but y'all havta turn the bloody screen around all a time ta get the pictures in portrait mode...

Best iPhone is the 12" G4 with Skype loaded for phoning around...psst...it's a secret.

Nov 16, 07 - 06:34 pm Comment from: TowerTone

"(caps on porpoise)"
Are we talking about swim caps?...

Nov 16, 07 - 07:47 pm Comment from: 84 Mac Guy

I bought 2 iPhones the first day. One for my wife, who hates technology, and one for me, a geek. We both think it is the greatest thing since sliced bread. It is damn near perfect! Only two improvements I want to see:
1. Cut and paste ability
2. Ability to transfer Notes to/from my Mac.
And these are minor, minor quibbles. This baby is simply going to take over the world. No other company has anything that even remotely competes with the iPhone.

Nov 17, 07 - 04:40 am Comment from: Joe Henson

I am with you on that 84 Mac Guy. My wife thought it was scary on day one, by day two she was in love with it.

My improvements are:
1. Horizontal keyboard for all aps
2. Syncable notes
3. Cut and paste

Nov 17, 07 - 04:44 am Comment from: Hari Seldon

You CAN skip tracks without looking at the iPhone, just tap the mic button thing twice, s'easy

Nov 17, 07 - 07:28 am Comment from: ken1w

I want the iPhone with a screen that is one notch bigger. It would be about the size of a checkbook, and a millimeter or two thinner than the current iPhone. Add a few more PDA functions, and it could replace a laptop for a lot of people.

Nov 17, 07 - 03:39 pm Comment from: pluki7

Cracked iPhones are showing up everywhere here in Jakarta. I'd still wait for the official and legal ones though... Maybe I'll wait for iPhone 3.0, ha ha ha...

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