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Fortune’s Top 20 Most Admired Companies, Innovation: Apple #1 - again
Monday, March 05, 2007 - 12:27 PM EST

"To create the top 20 for our 25th annual rankings, Fortune and its survey partners at Hay Group asked 3,322 executives, directors, and securities analysts to select the 10 companies they admire most. Having fresh ideas and being green are among the qualities that distinguish this year's winners," Fortune magazine reports.

Fortune's Top 20 Most Admired Companies, Innovation
1. Apple: For the second straight year, Apple is the most admired company for innovation.
2. Google
3. FedEx
4. Genentech
5. Nike
6. Whole Foods Market
7. Procter & Gamble
8. Network Appliance
9. Herman Miller
10. Starbucks

Fortune's Most Admired Companies, Overall:
1. General Electric
2. Starbucks
3. Toyota Motor
4. Berkshire Hathaway
5. Southwest Airlines
6. FedEx
7. Apple: (Rank among: Computers: 2, IBM #1) You could say that Apple has landed - not only on our street corners and in our malls but also, for the first time, on the top ten of our Most Admired Companies list. Apple's peers have watched it upend industries from computers to music. And now it's become the best retailer in America. In 2004, Apple reached $1 billion in annual sales faster than any retailer in history; last year, sales reached $1 billion a quarter. And now comes the next, if not must-have, then must-see, product. "Our stores were conceived and built for this moment in time - to roll out iPhone," CEO Steve Jobs told Fortune. If sales are anywhere near expectations - Apple hopes to move ten million iPhones in 2008 - the typical Apple Store could be selling, in absolute terms, as much as a Best Buy, and with just a fraction of the selling space. Up 4 places from its No. 11 ranking last year.
8. Google
9. Johnson & Johnson
10. Procter & Gamble
...
12. Microsoft: (Rank among: Computer Software: 4) Despite the marketing blitz for the new Vista operating system, the software giant slipped 2 places from its No. 10 ranking last year.

Full list and much more here.

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Mar 05, 07 - 12:44 pm Comment from: Jimbo von Winskinheimer

Nice. This is admired up at the corporate level. I'd also have to say that Apple is admired now at the personal level. I went into the Cherry Creek Apple Store in Denver this past weekend to buy an iPod case. Every single section of the store was packed, from hardware to iPods to software to peripherals to cases. The line was 10 people deep. It's good to be an Apple fan in 2007!

Mar 05, 07 - 12:45 pm Comment from: CG5Addict

ROFL ,BIG MS Nowhere in the top 10. haha :D

Mar 05, 07 - 12:46 pm Comment from: The Macster

Gates and company at #12? There are many, many other companies that should be ranked above Mafiasoft. What crackheads at Fortune make these selections anyway?

Mar 05, 07 - 12:53 pm Comment from: Tom Strong

What is so innovative about FedEx. Sure 20 years ago, but what have they done lately?

Mar 05, 07 - 01:04 pm Comment from: Botvinnik

wonder why General Electric was rated as #1 overall? anyone know why?

Mar 05, 07 - 01:09 pm Comment from: Thorin

"wonder why General Electric was rated as #1 overall? anyone know why?"

Probably profits from military contracts. Jet engines, etc.

Mar 05, 07 - 01:09 pm Comment from: WiseGuy

What?

Microsoft made the list?

Must be a heck of a lot of Stockholm Syndrome types using Windows out there.

-Mac User from day one, no pain whatsoever -

Mar 05, 07 - 01:14 pm Comment from: Bono's Blunder

Well . . . APPLE may be greatly admired but they also may have misstepped by associating themselves with "Bono" and his FAILURE of a RE(D) [or shoud that be "DEAD"?] campaign. Hopefully this won't end up tarnishing our favorite "fruit" company too much.

http://adage.com/article?article_id=115287

Yaah, you gotta love all those "GOOD INTENTIONS" that ultimately end up wasting the time and effort of everyone involved. Just so, you know, they can all feel really JUICY-LIBERAL and WICKED GOOD about what they [HAVEN'T] achieved.

Maybe this is why the SMART aging rock stars stick to doing what they do best: Taking drugs and making music.

Mar 05, 07 - 01:17 pm Comment from: M@c

Google is 8th?

That's strange to me.

Mar 05, 07 - 01:20 pm Comment from: rasterbator

SO I am not sure how serving stale coffee and stale pastries gets you number two on the list. Starnucks sucks donkey dicks. And it seems strange to have IBM ranked number one in computers. Based on what?

Mar 05, 07 - 01:24 pm Comment from: neven

Bono's BLUNDER:

Way to work a total NON-story into this article. The RED campaign works with many OTHER brands and I seriously DOUBT that any of them are going to experience any financial TROUBLE because of the SUCCESS or failure of Project(Red).

Blah blah anti-LIBERAL rant here.

Mar 05, 07 - 01:27 pm Comment from: G-Spank

Yeah f*ck Bono and his $18 million he raised to help people in need!! Screw him and anyone like him that tries to help poor people. As a matter of fact, f*ck poor people. And Africans, screw them too.

Mar 05, 07 - 01:27 pm Comment from: Sarah

It's precisely lists like this that cause vain men with frail egos in endless lust for adoration and praise to fall victim to their darker side. History will record Steve Jobs as a prime example this human failing.


"Our stores were conceived and built for this moment in time - to roll out iPhone," CEO Steve Jobs told Fortune.

What will Steve tell Fortune and the rest of the world when criminal indictments are handed down for securities violations that make the options backdating small by comparison?

As with Enron, you have a CEO and band of executives stirring up the public passions for "how wonderfully the company is doing", for how 'we stand of the cusp of a great revolution'. Wall Street immediately gets drawn into the frenzy and unwitting investors clammour to buy company shares.

Unknown to the masses, all the while Steve is boxing Apple into an increasingly more untenable position. Why?

Because, and this is currently under investigation so names need to be witheld, there is compelling evidence that Steve Jobs STOLE the very technologies he is relying on for "Apple's next great chapter"; for the "Revolution that only comes so often" in Tim Cook pitch to investors.

That the technologies behind the iPhone were stolen is precisely why the Asian clone-makers are able to do what they are doing so brazenly. Because they KNOW Apple cannot do anything about it.

What will happen?

Either Apple has to withhold from products the very inventions which got Steve so fired up in the first place, or Steve has to commit willful infringement. In the first case, the iPhone will fail because it will not be substantially different from the clones. In the latter case, Apple and Steve will fail for a whole cadre of legal reasons.


And either way, the options scandal pales by comparison because Steve's actions have placed shareholders in a dangerously precarious position, where the stock value is built on illusions and criminal deception.

Is it Steve Jobs' fault? Only partially. History will likely show that it was also the fault of Apple fanatics goading poor Steve on to ever higher levels of "brilliance".

Mar 05, 07 - 01:31 pm Comment from: Petersen

I've screwed an African.

Mar 05, 07 - 01:34 pm Comment from: M@c

Tom Strong -

Check out:

That explains some criteria for this list. Don't know if that helps.

Mar 05, 07 - 01:35 pm Comment from: G-I Got Spanked Alot As A Kid

Read the f*cking story, douchebag. The poster has a point -- Bono and his fellow tools ended up contributing nothing to the problem, and may have added to it. How that relates to Apple's marketing and brand identity is important if you're a stockholder -- or even someone who cares about using our resources wisely.

Now go wallow in your anti-conservative screed.

Mar 05, 07 - 01:36 pm Comment from: Spark

""wonder why General Electric was rated as #1 overall? anyone know why?"

Probably profits from military contracts. Jet engines, etc."


It goes beyond that. This survey isn't about profits. It is a survey of people in business and who they admire for the job they are doing. General Electric is admired for its efficiency and its consistancy in the face of global competition. It is admired for its successfly expansion into industries beyond its original core. That is not an easy thing to pull. But for more that a hundred years now, I think, GE has remained successful and relevant. THAT deserves admiration.

Mar 05, 07 - 01:37 pm Comment from: M@c

Oops...my bad.

Click here: FedEx

Mar 05, 07 - 01:42 pm Comment from: Neven can't read

Hey "neven" -Don't actually read too closely, okay pal? Bono's Blunder wasn't talking about a financial impact from what I saw. He or she was talking about the stupidity of being associated with an uber-liberal, change-the-world, let's-help-people-by-spending-more-money, a--hole who actualy thinks he's qualified to do anything more than write second-tier Irish-flavored rock songs while preaching to the world from behind red-tinted sunglasses. His "RED" campaign was always destined to be a failure as far as anyone who knew better was concerned. Now there's proof.

Mar 05, 07 - 01:43 pm Comment from: Sarah's mom

Sarah! Didn’t I tell you to stop chewing that funny tobacca!

Mar 05, 07 - 01:44 pm Comment from: Tenacious "F"

Apple = Good.

Bono = Meh.

Mar 05, 07 - 01:46 pm Comment from: Poos

Oh Gosh

So for every iPod Nano Red sold ......

$1.50 actually went towards charity

$8.50 went towards hyping up project Red

yuck

Mar 05, 07 - 01:47 pm Comment from: AJ

@Sarah:
1. Problem with your comment about comparison of Apple to Enron: Apple has over $10,000,000,000 in cash. Enron: ZERO while their executives started cashing out their options--after telling their work force that they could not. How stupid is that!
2. Stole??? Please, provide proof of stolen property (intellectual or otherwise)?

You are not thinking through with your comments. You have not read the reports by different news organizations (though I don't trust them). But, it helps to form a stronger opinion of whether SJ benefited from those said options. So far, I have read three different organizations giving their take on the options. Each one of them said that SJ lost several billions--give or take a few billion.

Hold back your emotions so that you can provide a more cogent and convincing argument. If you want to be heard properly, discuss both sides of the story.

Mar 05, 07 - 01:47 pm Comment from: @Sarah

Hi Sarah!
Are you spewing telco FUD?
Thanks for playing!

Mar 05, 07 - 01:47 pm Comment from: Vicky L.

What the hell does Berkshire Hathaway actually DO?

Mar 05, 07 - 01:52 pm Comment from: G-Spank

No, seriously I hate do-gooders. Anyone who tries to help people in need - lame. Especially if they fail in their efforts. Then they suck twice as much.

Mar 05, 07 - 01:53 pm Comment from: Cindy's Muff

Apple won't be tainted by an association with PROJECT RE(D), or whatever the hell it's called, because they're just one of many companies associated with it. It's unfortunate that the whole thing is more of a feel-good sham than anything else, and did Apple really need to have a special edition red iPod? But I think the failure of Bono's ego-stroking endeavor is due precisely to the fact that no one paid any attention to it. And if no one cares in the first place, Apple can just say "Hey, we tried to help."

Mar 05, 07 - 01:54 pm Comment from: G-I Got Spanked Alot As A Kid

G-Spank --Thanks for coming to your senses.

Mar 05, 07 - 01:55 pm Comment from: MikeK

Sarah -

What underlying technology did Apple "steal" for the iPhone? Multitouch? We've all seen the Jeff Han videos. No one's claiming Apple invented this, just put it in a potentially insanely great product.

Just because they didn't invent it doesn't mean they're "stealing" it. They didn't invent the MP3 format either, just made it work better.

As for the comparisons with Enron, are you completely out of your mind? Apple creates products. Real tangible products you can hold in your hand. Enron pushed paper around and created (false) profits. I don't see the comparison.

Mar 05, 07 - 01:55 pm Comment from: Chris' Crotch

Cindy's Muff ... Call me.

Mar 05, 07 - 01:57 pm Comment from: Jason K.

I love Apple and all. And I'm a Mac user (new Mac approximately every 3 years like clockwork).

But man, Bono and his holier-than-thou attitude always rubbed me the wrong way. Hopefully Red or whatever it is will die a nice quiet death.

Mar 05, 07 - 01:59 pm Comment from: John

It seems that the poster "Sarah" either has a large short position on Apple stock or once dated Steve Jobs and got dumped.

Mar 05, 07 - 02:00 pm Comment from: Cheeved Off

G-Spank: "Do-Gooders" actually DO suck. They actually think they're making a difference when all they're really doing is GETTING IN THE WAY of people who actually DO help, but quietly and behind the scenes and on a routine basis. And without looking for a 'Thank You'.

Mar 05, 07 - 02:02 pm Comment from: Yo-yo

Man, this list is amazing. I can't believe how far Apple's come in just the ten years since Jobs returned.

Mar 05, 07 - 02:04 pm Comment from: Petersen

I got cheeved once.

Mar 05, 07 - 02:05 pm Comment from: Big Brother Yutimbe

I screw an African every night.

'At's right.

Mar 05, 07 - 02:06 pm Comment from: G-Spank

Mother Theresa = LAME ASS FOOL

Mar 05, 07 - 02:08 pm Comment from: Triumph the Insult Comic Dog

Come onnnnnnnn, "Sarah". You're not a woman. Not really.

No woman can write that many words in a row. With their smaller brains. With paragraph breaks and everything.

I'm not buying it. No way.

Mar 05, 07 - 02:14 pm Comment from: Jim

I'm not sure why M$ isn't in the top 10. No one innovates as much as them. I mean, honestly, it takes a certain level of talent and articulate nature to innovate crap as much as they do. They're superstars when it comes to that.

Mar 05, 07 - 02:14 pm Comment from: G-I Got Spanked Alot As A Kid

G-Spank: "Mother Theresa = LAME ASS FOOL"

Actually, it's "Teresa". And she was far, far worse than a fool:


http://website.lineone.net/~bajuu/

http://ffrf.org/fttoday/1996/august96/hakeem.html

http://www.mukto-mona.com/Articles/mother_teresa/sanal_ed.htm


Come out of your protective shell, Spank-Man.

Mar 05, 07 - 02:15 pm Comment from: Jennifer Connor

This may be one of the funniest MDN threads ever. Really.

Mar 05, 07 - 02:16 pm Comment from: SackHeadBob

Triumph- Hilarious. I nearly spit my Pepsi all over my 30".

Mar 05, 07 - 02:34 pm Comment from: G-Spank

No, I totally agree with you man. Do gooders are the bane of our society. Martin Luther King - jackass do-gooder. Jimmy Carter? Fool. And let's not forget the biggest do-gooder of all - Jesus. Jesus was a jackass do gooder as well.

Mar 05, 07 - 02:38 pm Comment from: G-Spank

y'know Jesus and Bono have something in common. They're both do-gooders that failed miserably. How pathetic.

Mar 05, 07 - 02:41 pm Comment from: montex

Sarah seems ready to convict Steve Jobs and throw away the key on just about every story and speculation she's read on the internet. How about waiting for the actual charges of wrongdoing before making up you mind that he's guilty (of something)? There hasn't been a single criminal charge against Apple or Steve Jobs and, frankly, I don't think hyperbole meets the standard of proving guilt beyond a reasonable doubt.

OTOH, if you've got an axe to grind (Sarah) go for the smear campaign. We can call it the "Swiftboating of Steve Jobs".

Mar 05, 07 - 03:00 pm Comment from: bloo

Jimmy Carter is a fool. He's not just some nice old southern guy.....he's probably one of the worst Presidents this country has ever had. What's worse is he continues to try and screw things up.

Mar 05, 07 - 03:16 pm Comment from: Cal Edwards

"Jimmy Carter? Fool."

GSpank -- you finally got something right.

Mar 05, 07 - 03:17 pm Comment from: Long Dong Silver

SackheadBob ... 30"? That's all?!? Man, I feel sorry for ya, little brother.

Mar 05, 07 - 03:23 pm Comment from: G-Spank

Thanks bro - but I'm right about all of it. I'm not partisan either. For example - Lincoln was pathetic too. That do-gooder couldn't even keep himself from getting shot! Truly pathetic.

Mar 05, 07 - 03:27 pm Comment from: Quevar

Since Apple is so highly regarded, let's put those Macs to use on a grid computing and show the world how fast these computers are.

Currently, a small percentage of distributed computing is done by Macs - somewhere on the order of 2.6%. I know the market share of Macs is higher than that, so let's show them that we are not as stingy as we currently appear to be.

Register, download, install and run it at:
http://www.worldcommunitygrid.org/reg/viewRegister.do

I have setup a team here called "Mac Daily News."

You can join multiple projects at a time. Donate your spare CPU cycles and show the world the power of the Mac. Currently, we are looking very meager, which makes us look smug to the rest of the world. Show the world that we aren't.

Mar 05, 07 - 03:56 pm Comment from: Puzzled

Not trolling or anything, but was wondering why IBM total score slightly higher than Apple*s while IBM is not listed in the top 20:

Apple 7.44
IBM 7.46

Am I missing something?

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