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Thu, Mar 11, 2010 - 07:00 PM EST — AAPL: 225.50 (+0.66, +0.29%) | NASDAQ: 2368.46 (+9.51, +0.4%)

Apple would gain competitive advantage over Amazon by sharing customer info with publishers

Thursday, March 11, 2010 - 05:21 PM EST

"Don't expect Apple to get between The New York Times and its customers when a digital version of the paper starts appearing on the iPad tablet computer, which will become available in stores April 3," Matthew Flamm reports for Crain's New York Business.

"Media companies keeping control of their connection to their audience has become a growing point of contention as content has begun moving to e-readers and tablets. Information about user habits is seen as key to publishers figuring out issues involving reader preferences, marketing, advertising and pricing," Flamm reports. "Amazon has kept tight reins on the customer relationship—and all the information that flows from it—with its Kindle e-reader. That's often cited as one reason that newspaper and magazine publishers haven't invested more in promoting their Kindle subscription editions."

Flamm reports, "Some observers think Apple would gain a competitive advantage over Amazon if the iPad allowed publishers to interact with subscribers. 'My sense is that the sharing of information [between Apple and publishers] in a way that makes sense, will determine [the degree to which publishers embrace the iPad],' said Ken Doctor, media analyst with research firm Outsell Inc. 'Apple has an opportunity here to distinguish itself from Amazon.'"

Full article here.

[Thanks to MacDailyNews Reader "Citymark" for the heads up.]

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Thu, Mar 11, 2010 - 07:00 PM EST — AAPL: 225.50 (+0.66, +0.29%) | NASDAQ: 2368.46 (+9.51, +0.4%)

Apple would gain competitive advantage over Amazon by sharing customer info with publishers

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Thu, Mar 11, 2010 - 07:00 PM EST — AAPL: 225.50 (+0.66, +0.29%) | NASDAQ: 2368.46 (+9.51, +0.4%)

Apple would gain competitive advantage over Amazon by sharing customer info with publishers

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