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Thu, Mar 18, 2010 - 05:03 AM EDT  —  AAPL: 224.12 (-0.33, -0.15%)  |  NASDAQ: 2389.09 (+11.08, +0.47%)

Gartner: Apple Mac grabs 10.4 percent share of U.S. home market
Tuesday, August 26, 2008 - 02:35 PM EDT

"More home users, and a growing number in the small business sphere, are opting to move to Apple’s computers, their interest driven by positive experiences with Apple's other products, as well as disenchantment with the Windows world," Suzanne Choney reports for MSNBC.

"'The popularity of other Apple products, particularly the iPod, has drawn more users to the Apple platform,' said Charles Smulders, Gartner’s managing vice president, client computing. 'As a result, you see this halo effect of people buying Apple computers in addition to their iPods. Quantifying the halo effect is difficult, but we certainly believe that effect exists,'" Choney reports.

"What is quantified is Apple’s growth in the last two years in the home and small business areas, with sales of its iMac desktop computers, and MacBook and MacBook Pro laptops," Choney reports. "'If you look at just the U.S. home market, Apple had a 10.4 percent share at the end of the first quarter of this year, compared to 7.5 percent for the first quarter of 2007, and 5.4 percent for the first quarter of 2006,' Smulders said."

"Among small businesses, defined as having 100 or fewer employees, Apple has been 'gaining some ground, too,' he said," Choney reports. "The company had a 4.4 percent share of the small business market in the United States at the end of the first quarter this year, compared to 2.4 percent in 2007, and 2.1 percent two years ago, according to Gartner."

Choney reports, "Earlier this summer, the Yankee Group surveyed 700 global IT administrators and C-level executives, and found that 80 percent of the companies have installed Macs on their networks. 'Apple’s strong marks in security, features, performance, usability and reliability are indicative of the qualities customers’ value when purchasing hardware and operating system software,' wrote Laura DiDio, Yankee Group research fellow, in the report."

Full article here.

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Aug 26, 08 - 02:42 pm Comment from: Ashami

Drip, drip, drip....people are figuring it out slowly but surely. I think we might be nearing the tipping point where we'll see a truly massive migration over to Macs. I hope Apple is ready for it.

Aug 26, 08 - 02:49 pm Comment from: StarkReality Preemptive Strike

Who cares? If it's not 11%, it's not news.
Apple will never truly succeed until they start taking my advice.

Aug 26, 08 - 02:49 pm Comment from: Wandering joe

There will be a huge surge, Apple won't have the resources, stocks will fall, the whiners will cry "I told you so", and enderle and his ilk will rub their little hands and gloat. After a few months Apple's production capacity will gain momentum and take everyone by surprise, there wil be the usual .5% defective units which corresponds to millions of dissatisfied switchers all crying foul and threatening law suits, which again results in another stock fall.
Life is a circle, grasshopper.

Aug 26, 08 - 02:57 pm Comment from: Thisson

What I want to know is, can I play my MMORPGS on an iMac? The IT guy at work says I would need "a high end Mac" to run these games under Parallels. Anyone here can cut the FUD for me?

Aug 26, 08 - 03:01 pm Comment from: LOL

Wow!

Something that Mac users have been predicting for years now!

I guess we were right!
My stock investment keeps on getting bigger every year!

Aug 26, 08 - 03:05 pm Comment from: Thisson

I own AAPL stock too. I can't figure out why it's not breaking $200+ yet since Iphone sales keep rising and there's >$20billion in cash in the vault.

Maybe they should annouce a divident to broaden the investor base.

Aug 26, 08 - 03:11 pm Comment from: Wandering joe

* thisson, read my post wink

Aug 26, 08 - 03:21 pm Comment from: Thisson

@Wandering joe

I think it will crack 200, I'm just impatient. I'm not selling (especially since tech is holding value nicely in this bear market).

Now someone tell me that iMacs will solve my gaming needs and I'll go help support the stock with a direct purchase! haha.

Aug 26, 08 - 03:22 pm Comment from: Macromancer

"I can't figure out why it's not breaking $200+ yet since Iphone sales keep rising and there's >$20billion in cash in the vault."

Housing crisis. Bank failures. Rising unemployment. Rising consumer prices due to higher energy costs.

Otherwise we'd probably be at $250 by now.

Aug 26, 08 - 03:30 pm Comment from: DC

These numbers are dubious at best. Apple has about 8% of the *overall* US market as of right now, so it has to be more than just 10.4% of the home market. The enterprise is obviously what is dragging them down to the 8% level, so they have to be up to at least 15% of the US home market if not more.

Aug 26, 08 - 03:43 pm Comment from: Zune Tang®

Hilarious. The funniest line is the …disenchantment with the Windows world one. Says who? The Windows world is enchanting and heavenly and it's only getting better. There's a little something called the Zune halo effect you MAC lemmings don't see coming, but it's real—very real. Zune is making serious inroads in the proprietary iPod space and with it are MAC users who have seen the light and don't want to be shackled to MAC's DRM and shady currency scheme for acquiring music in I-Tunes. Points are better.

The other thing I take from this is the frightening reality that 10% of of U.S. computer consumers don't ask their IT department what computer they should get at home. IT people are the smartest people I know when it comes to computers. Why not ask them?

Your potential. Our passion.™

Aug 26, 08 - 03:52 pm Comment from: Nick Fury

"The Windows world is enchanting and heavenly and it's only getting better."

And evidently it's also an animated Disney musical from the 1950s.

Aug 26, 08 - 04:02 pm Comment from: Frankie

That Tang-guy realy keeps pissing me off.
Just like Vista does.
Are they related or something?

Aug 26, 08 - 04:14 pm Comment from: t

@Frankie...the thing is ZuneTang is not serious. He adds sarcastic humor...

Aug 26, 08 - 04:18 pm Comment from: dd

@Zune Tang
...shady currency scheme...

Love it! :D

Aug 26, 08 - 04:36 pm Comment from: hairytales

This is a sad commentary on productivity in large and medium size U.S. companies, where Apple's share is only around 10%. That has to mean that 90% of the business market is peopled by inefficient computers, and their users, Linux excepted. One suspects Apple can't grow a whole lot of market share and not be under severe pressure from anti trust people over licensing issues. Anything over 20% might attract attention.

Aug 26, 08 - 05:18 pm Comment from: feral

Frankie says war!

dont worry frankie...once you've hung around this site for a few years you'll know who's who...

just enjoy zt's sarcasm for now...sometimes he's actually funny.
sometimes.

Aug 26, 08 - 05:23 pm Comment from: Gabriel

I wonder how owners of all those designed-only-for-IE websites are feeling, now that they know they're locking out 10.4% of their visitors.

Use open standards, kids. It'll save you a lot of headaches in the long run.

Aug 26, 08 - 06:08 pm Comment from: Missy Pants

@LOL
"Wow!
Something that Mac users have been predicting for years now! ... "

LOL, Here's my free-for-you, fully-guaranteed prediction for the future.
Use it wisely, iCal it, bet all your money on it.

Missy Pants' Prediction for the Future:

"Things are going to change."

Aug 26, 08 - 06:31 pm Comment from: Anonymous©

@Gabriel, don't worry, the world is going mobile, and the mobile browsing engine of choice is becoming Webkit, that's Safari's Webkit. It's used by your desktop Macs, your portable Macs, your iPhone, Nokia's high-end phones, Adobe AIR, and Google's Android.

Aug 26, 08 - 06:52 pm Comment from: AAPLguy

@ Thisson

Don't attempt to run games in Parallels. If there is not an OS X version of the game you want then dual boot to XP (shudder) and pwn away.

Aug 26, 08 - 06:55 pm Comment from: Road Warrior

Hey Zuney, been wondering where you are. Hilarious indeed. A Zune halo effect. Wow, what innovation I have to admit I don't think any Mac user would have seen that coming. I guess the next thing will be for the copy cat Mac users to come up with a Mac halo effect.

"disenchantment with the Windows world one. Says who?" Uh that would be Suzanne Choney. I guess the clueless can't even figure it out when it is right in front of them.

Aug 26, 08 - 07:14 pm Comment from: bob

@zunetang ... sarcasm not sarcasm ... who cares ... your post are not the least bit funny or entertaining ... just the same old repetitive crap ... quite dull and uninspired in your approach.. work on a new sctick please ....

Aug 26, 08 - 07:21 pm Comment from: Gilles

Anyone have an idea of Apple's share worldwide ?

Aug 26, 08 - 07:49 pm Comment from: L.A. Punk

How many people here have figured out that Zung Tan is either a Mac-daily-news employee or the owner of MDN.

Aug 26, 08 - 09:25 pm Comment from: yet another steve

I <3 Zune Tang.... almost as much as I <3 my MBP. Okay, not really... BUT watching the commentards here get all upset is the best fun we have now that Fake Steve is gone.

Zune Tang, I honor the place where Windows enchantment and the quantity of Zunes sold become one.

Aug 26, 08 - 10:12 pm Comment from: Tipping Point

" I think we might be nearing the tipping point"

Apple has 3% worldwide, by Apple's own numbers. The tipping point was reached a long time ago and the Mac was the system sliding into oblivion. From there (3%) the Mac has to climb a mountain to come back.

Aug 26, 08 - 10:16 pm Comment from: elgruga

Great post ZuneTang!

The Zune halo effect - LOL!

'IT people are the smartest' - sarcasm at its finest!

Aug 26, 08 - 10:26 pm Comment from: Zune Tang®

Hilarious. The funniest line is the …disenchantment with the Macintosh world one. Says who? The Macintosh world is enchanting and heavenly and it's only getting better. There's a little something called the iPhone halo effect you PC lemmings don't see coming, but it's real—very real. iPhone is making serious inroads in the proprietary Windows Mobile space and with it are PC users who have seen the light and don't want to be shackled to Microsoft's DRM and shady currency scheme for acquiring music. Actual dollar amouts are better.

The other thing I take from this is the relief of reality that 90% of of U.S. computer consumers don't ask their IT department what computer they should get at home. IT people are the last people I know to change when it comes to computers. DO NOT not ask them?

Your potential. Our Blunder.™

Aug 26, 08 - 10:28 pm Comment from: British Mac Head

When will fanboys realize that the "tipping point" book and the ideas contained within are widely regarded as a load of bollocks?

Aug 26, 08 - 10:36 pm Comment from: Q

Let's call it the Zune 'Lone Wolf' effect.

LA Punk. You're wrong. Knowing there's some idiot d*ckhead with something cretinous to say about things he obviously knows nothing about makes me LESS likely to come here.
It's like halitosis at a party.

I come here to escape from the brainless Micros**t induced stupidity that is rampant online. But I suppose you can't escape the *ssholes without becoming a hermit.
He must get some pathetic pleasure goading Mac fans. Poor bastard. You wouldn't catch me dead on some Dull 'fan' forum.

Aug 26, 08 - 11:28 pm Comment from: DLMeyer

I thought Zuney's best bit was the "shady currency scheme" ... absolutely perfect! And still, Bob didn't get it ... along with a few others. I mean ... what part of this didn't they understand? The iTunes money "scheme" is "pay cash". Always has been. Except when it's FREE.

Good job, ZT. And welcome back!

Aug 27, 08 - 12:41 am Comment from: !MSNBC

@MSNBC

If you don't quickly remember what your MS stands for your soon going to get a visit from Mr. B. and company.

Aug 27, 08 - 07:16 am Comment from: Hm...

Holy crap! Did Laura DiDio actually write something positive about Apple and Macs? We really must be past the tipping point...

Aug 27, 08 - 08:59 am Comment from: Cubert

Unfortunately, the Mac didn't just grab that market share, it groped it, and now there is a lawsuit.

Aug 31, 08 - 02:29 am Comment from: @Q

"But I suppose you can't escape the *ssholes without becoming a hermit."

Q, I expect in your case even that won't do it.

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