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Fri, Nov 20, 2009 - 05:33 PM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Get ready for Apple’s deepest Black Friday discounts ever

Wednesday, November 26, 2008 - 12:24 PM EST

"Investment firm Kaufman Bros. said Wednesday it believes Apple is preparing to offer its deepest Black Friday discounts ever, but said the move has been accounted for in the company's guidance and will be largely offset by falling commodity costs," AppleInsider reports.

"Citing supply chain and distribution checks, analyst Shaw Wu, who recently joined Kaufman from American Technology Research, said this year's Black Friday sale is shaping up to be a bit more aggressive than usual," AppleInsider reports.

"'Historically over the last couple years, Apple has offered discounts between 5%-10%,' he wrote in a research note to clients. 'We think there may be discounts of up to 15% this year on Macs, iPods and accessories. It is not clear to us if iPhone will see a discount as well,'" AppleInsider reports.

Full article here.\

Philip Elmer-DeWitt blgos for Fortune, "Apple (AAPL), which keeps the tightest reins on list prices in the business, seems to have loosened them significantly this holiday season. Authorized resellers who normally wouldn’t dare chop a nickel off Apple’s suggested retail are cutting prices, offering rebates and plastering the Web with gaudy ads."

"By Wednesday morning, the white MacBook that still lists for $999 on the Apple Store was selling for $899.99 at BestBuy, $899.95 at B&H Photo, $899.00 at Amazon and $868.99 at Club Mac and Mac Mall," Elmer-DeWitt reports.

"Wlmer-DeWitt reports, "It’s not a price war worthy of Crazie Eddie Antar, but it’s more retail aggressiveness than we’ve seen from Apple, which usually keeps its resellers on a short leash and limits its sales to Black Friday, Back to School and the occasional close-out."

Full article here.

[Thanks to MacDailyNews Reader "James W." for the heads up.]

MacDailyNews Note: We will bring you Apple's specific Black Friday deals as soon as Apple releases the information. Last year's Black Friday Deals that were offered by Apple Store Online and Apple Retail Stores can be seen here.

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Nov 26, 08 - 12:29 pm Comment from: Tofurkyjerky

A pack of four $15 iTunes gift cards (worth $60) will sell for only $49.99 this Black Friday at all Costco membership warehouse stores.

Nov 26, 08 - 12:39 pm Comment from: Big whoop.

Wait till the conclusion of MacExpo 2009. After Jobs introduces the Core iT Mac in January, prices on current models will drop by another 40%.

Nov 26, 08 - 12:52 pm Comment from: Cubert

So racist! How come there is no White Friday???

Nov 26, 08 - 12:59 pm Comment from: krquet

Get ready for the deepest disappointment.
Only then you might appreciate the effort of browsing by the Apple store.

MDN MW: methods. Right.

Nov 26, 08 - 01:12 pm Comment from: PK

Cubert, you have White Christmas

Nov 26, 08 - 01:19 pm Comment from: Spark

@Cubert

psst... keep it on the lowdown, but the other 51 Fridays are the White ones.

Nov 26, 08 - 01:34 pm Comment from: Darkness

@Cubert...

Because everyone knows the Darkness is where it's at.
Either that or they're waiting for Steely Dan to write a song about it.

Nov 26, 08 - 01:39 pm Comment from: bon

What about the red and yellow Fridays?

Nov 26, 08 - 01:45 pm Comment from: Yo Cubert!

... and how come green olives can be seen in a jar, but it is the black one's that can't bee seen because they are all locked up in a can?!

... and tell me why in pool, the white ball is the "good" cue ball, while the bad evil ball is a eight-ball, that is black?!

From: Eddie Murphy's paranoid friend in the movie Boomerang.

Nov 26, 08 - 02:03 pm Comment from: theloniousMac

Deepest = $18.75 off new MacBook!

Nov 26, 08 - 02:10 pm Comment from: Cubert

@Yo Cubert!

Or, why is the black cat crossing your path the bad one, but the white one is the one that sits in the lap of the evil bald guy in his leather office chair behind a big desk with his back perpetually to the door in all the James Bond movies?

Food for thought in between bites of turkey.

Nov 26, 08 - 03:13 pm Comment from: Sarasota

Black friday come from accounting. Black ink is used to show profit and red ink is used to show loss. A lot or retail stores do not begin to show profit until the day after Thanksgiving, or the "start" of the holiday shopping. If a store is not in the black after that it is a very bad sign for their business.

Nov 26, 08 - 05:18 pm Comment from: Don't believe Wu

Kaufman Bros. are retards for hiring that idiot Wu. If Wu said it then look elsewhere for verification because he's likely to be wrong most of the time.

Nov 26, 08 - 06:25 pm Comment from: Buster

Ummmm...this may sound stupid but WHEN is black friday (and don't say friday) coming?
Does this occur at the online store or at any Apple store?

@Cubert...'So racist! How come there is no White Friday???'

You never read Robinson Crusoe?

Nov 26, 08 - 06:26 pm Comment from: Billy Idol

Friday would be a good day for a white wedding.

Too bad there aren't any virgins.

Nov 26, 08 - 06:52 pm Comment from: Cubert

Buster,
Black Friday is the day after Thanksgiving - this Friday, November 28th. The term refers to the fact that most businesses are in the "red" (ie. negative numbers for fiscal returns for the year) until that day when the large number of sales and women drunk with Blue Light Special Rage buy so much crap that the business goes into the "black" (ie. positive numbers).

Nov 26, 08 - 08:04 pm Comment from: Tommyr

If they lower the lowest cost iPod Touch I will buy one Friday. Promise.

Nov 26, 08 - 08:33 pm Comment from: MacintoshSoftwareList.com

LOL, I love blogs. FireWire anyone?

Nov 26, 08 - 10:11 pm Comment from: Buster

Many thanks Cubert.

That makes me wonder if Canada will actually have this sale in the Apple store or will it be a US sale only.

Nov 27, 08 - 09:08 am Comment from: Cubert

Buster,
My guess is that it would be listed on Apple's Canada homepage by now if there was a sale.

Nov 27, 08 - 03:38 pm Comment from: Betty

White Sales are in January - for great deals on linens, towels and sheets!

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Fri, Nov 20, 2009 - 05:33 PM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Get ready for Apple’s deepest Black Friday discounts ever

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Current Headlines

Fri, Nov 20, 2009 - 05:33 PM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Get ready for Apple’s deepest Black Friday discounts ever

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