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Greenpeace gives Apple improving environmental marks; ranks Microsoft near bottom
Tuesday, November 27, 2007 - 11:15 AM EST

Greenpeace first released their 'Guide to Greener Electronics' in August 2006. The guide ranks the 18 top manufacturers of personal computers, mobile phones, TV's and games consoles according to their policies on toxic chemicals and recycling. The guide is updated every 3 months.

The sixth issue of the Guide has been expanded to include televisions and game consoles. Market leaders Microsoft, Nintendo, Philips and Sharp enter at the bottom of the ranking of environmental performance with Nintendo being the first company scoring zero out of a possible 10 points. Philips and Microsoft performed little better, scoring only 2 and 2.7, respectively. Sony Ericsson has taken over the top spot from Nokia while Samsung and Sony have surged ahead to now occupy second and third positions.

Greenpeace's list from best to worst:
7.7: Sony Ericsson - New leader due to improved takeback reporting, new models PVC free, but falls down on takeback practice.
7.7: Samsung - Big improvements, with more products free of the worst toxic chemicals. Loses points for incomplete takeback practice.
7.3: Sony - More products free of toxic PVC and improved reporting on recycling and takeback especially in the US.
7.3: Dell - Unchanged since the last version, still no products on the market without the worst chemicals.
7.3: Lenovo - Unchanged since the last version, still no products on the market without the worst chemicals.
7.0: Toshiba - Much improved on toxic chemicals but still lobbies in the US for regressive takeback policies.
7.0: LGE - Unchanged since the last version, need better takeback for products other than phones.
7.0: Fujitsu-Siemens - Unchanged since the last version, needs toxic elimination timelines, better takeback coverage and reporting of amounts recycled.
6.7: Nokia- A steep fall! Strong on toxic chemicals but penalty point deducted for deficiencies in takeback practice in Thailand, Russia and Argentina during our testsing.
6.7: HP - Finally provided timelines for eliminating worst toxic chemicals, though not for all products; needs to improve takeback coverage.
6.0: Apple - Slightly improved with new iMacs and some iPods reducing the use of toxic chemicals, takeback programme still needs more work.
5.7: Acer - Unchanged since the last version, needs better takeback coverage and reporting of amounts recycled.
5.0: Panasonic - Unchanged since the last version, need better takeback coverage and reporting of amounts recycled.
5.0: Motorola - Big faller due to penalty point for poor takeback practice in Philippines, Thailand and India revealed by our testing. Still no timelines for eliminating the most harmful chemicals.
4.7: Sharp - New to the guide - some plus points on toxic chemicals elimination but poor takeback policy and practice.
2.7: Microsoft - New to the guide - long timeline for toxic chemicals elimination (2011) and poor takeback policy and practice.
2.0: Philips - New to the guide - no timeline for toxic chemicals elimination and zero points on e-waste policy and practice.
0.0: Nintendo - New to the guide - first global brand to score zero across all criteria!

The ranking criteria reflect the demands of the Toxic Tech campaign to the electronics companies. Our two demands are that companies should:
• clean up their products by eliminating hazardous substances
• takeback and recycle their products responsibly once they become obsolete.

The two issues are connected. The use of harmful chemicals in electronics prevents their safe recycling when the products are discarded. Companies scored marks out of 30 this has then been calculated to a mark out of 10 for simplicity. Each score is based solely on public information on the companies website. Companies found not to be following their published policies will be deducted penalty point in future versions of the guide.

Full article here.

[Thanks to MacDailyNews Reader "DLMeyer" for the heads up.]

MacDailyNews Note: Apple plans to completely eliminate the use of polyvinyl chloride (PVC), brominated flame retardants (BFRs), and arsenic in its products by the end of 2008. Apple's policy: Purchase any qualifying Apple computer or monitor and receive free recycling of your old computer and monitor — regardless of manufacturer. Apple’s holistic approach to recycling — encompassing a product’s entire lifecycle — includes extensive take-back programs that enable consumers and businesses to dispose of used Apple equipment in an environmentally sound manner. Since Apple's first take-back initiative began in Germany in 1994, the company has launched programs in the United States, Canada, Japan, and throughout Europe, diverting over 34 million pounds of electronic equipment from landfills worldwide. Apple was the first computer manufacturer to entirely replace CRT displays with LCDs. Since 2006, all Apple products worldwide are compliant with the European Directive on the Restriction of the Use of Certain Hazardous Substances in electronics, also known as the RoHS Directive. More info regarding Apple and the environment here.

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Nov 27, 07 - 11:18 am Comment from: Jeus

who cares what those tards say. Seriously. It's good to have balance.. but seriously..

Nov 27, 07 - 11:23 am Comment from: Thorin

MS deserves to be on the VERY bottom. It's their bloatware that causes people to buy a new machine every two years.

Nov 27, 07 - 11:27 am Comment from: TowerTone

my "Guide to Cooler Air" to dissuade hotheads from affecting the weather, and conveniently, the universe.

1) Greenpeace
2) Algore, Inc
3) Repliers to this

Nov 27, 07 - 11:35 am Comment from: green peace sucks

scam - scam scam

just because they say it don't make it so -- they treat apple like crap 90% of the time and I hate them and their members with a passion

Nov 27, 07 - 11:39 am Comment from: Your President

That's called, 'A Charge To Keep,' based upon a religious hymn. The hymn talks about serving God. The president's job is never to promote a religion.
--George w. Bush

Washington, DC
05/05/2006
talking to a German newspaper reporter in the Oval Office

Nov 27, 07 - 11:40 am Comment from: ken1w

The best way to "recycle" is to make products that remain useful for a long time. Macs remain relevant for much longer than Windows PCs. Old computers that are resold to new users are much better for the environment than computer that end up in the dump, no matter what "takeback practice" the manufacturer employs.

Nov 27, 07 - 11:42 am Comment from: Farlo

Jeus beat me to it. Seriously, unless MDN is in need of hits, why are these nit-wits taking up space here?

Nov 27, 07 - 11:42 am Comment from: green piece

The Greenpeace people walk the talk....heck, they save electricity and razor blades because none of the Greenpeace ladies shave their legs or armpits...

Nov 27, 07 - 11:43 am Comment from: Greg

Just read an article in, I believe it was, National Geographic, that discussed the issue of e-recycling. Many companies send old gadgets to China for recycling. There they use migrant workers to do the dirty work such as melting wires to recover copper. The entire area around the workshop depicted in the article is infested with cadmium, lead, and other heavy metals. The fumes from the smelting process are toxic. The workers are poor migrants who toil without protective gear or any kind of health care benefits. The cancer rate among these workers is tremendously higher than the average population. My point is that just because a company has an e-recycling program doesn't mean they're executing the program in an eco-friendly way. Just that they have a recycling program or take-back program isn't the complete story.

Nov 27, 07 - 11:47 am Comment from: twilightmoon

Greenpeace is to the Environment...

...as Hannibal Lecter is to the Culinary Arts.

Nov 27, 07 - 11:58 am Comment from: Big Al

To get rid of Microsoft's most hideous environmental hazards you just erase the hard drive.

How can Greenpeace complain about that?

Nov 27, 07 - 11:59 am Comment from: Oops

I have a piece that ain't green I'll let those tree hugging bitches suck on.

Nov 27, 07 - 12:00 pm Comment from: Jake

Greenpeace has ZERO credibility, regardless of how they rate Apple. It's all about fundraising $$ to them.

Nov 27, 07 - 12:01 pm Comment from: Pete

Microsoft contributes the worst because their OS is so crappy, bug ridden and slow that it makes people want to upgrade their computers prematurely.

Then of course is the damage to office furniture caused by the monkeyboy CEO in charge.

Nov 27, 07 - 12:09 pm Comment from: @TowerTone

@TowerTone:

My Guide to Douchebags:

1. You

Nov 27, 07 - 12:20 pm Comment from: TowerTone

@ Douchebag lover

Maybe Greenpeace and Algore should check out this carbon footprint

http://www.npr.org/templates/story/story.php?storyId=16592898&ft=1&f=1001

brave of you to use your real name. Shows class and integrity.

Nov 27, 07 - 12:51 pm Comment from: ApplePi

uhm... Apple is still in the middle, however.

Nov 27, 07 - 01:04 pm Comment from: ummm...

"brave of you to use your real name. Shows class and integrity."

and your name is what, Mr. Tower Tone?


mw: simple (ton)

Nov 27, 07 - 01:06 pm Comment from: John C. Randolph

Greenpeace hasn't had any credibility for years now. Whether they're bashing or praising any company, it means nothing.

-jcr

Nov 27, 07 - 01:08 pm Comment from: Metryq

I wonder how long before lead-free solder starts to rear its ugly head; a potential bug that could be worse than the feared Y2K. Yet none of these activists bother to look into the engineering of it -- why was lead added to solder in the first place? -- before applying political pressure and screaming that it must be banned.

Nov 27, 07 - 01:22 pm Comment from: CheekyGit

Nothing more than a bunch of tree hugging, whale loving (eww, bad mental picture) eco-mentalists getting press time that no one really cares about.

Nov 27, 07 - 01:42 pm Comment from: Nathan T. Cederoth

@Towertone
What relevance does your link have to anything? Are you implying that the presence of ice in Antarctica invalidates the facts (yes, facts) of global warming?
Whether or not any particular organization (in this case Greenpeace) is bucking for publicity, there are very real consequences to what we do with our resources. We could be creating profitable new industries and retaking the global technology lead while reducing environmental destruction that takes huge human and economic tolls every day. Instead, we're spending literally trillions to subsidize industries whose strongest track record is of raping the general populace at each opportunity. So why are we doing this? Why are people here flaming the very idea that we should keep track of our ecological practices and their costs? The best I can figure, it's because a great many simple minds put their egos ahead of their own welfare and that of the rest of the world for the profits of a very few.
You've seen the news and understood it if you're capable. The science is settled: humans impact the environment. It's so settled that I'm not going to cite sources~ there's simply no one of real merit who bothers to argue the point anymore. Those who do are in the ranks of holocaust deniers and flat-earthers.

Nov 27, 07 - 02:02 pm Comment from: mike_in_helsinki

Who cares. We are all going to die from global warming, right?

Biggest bunch of nonsense I have ever seen.

Nov 27, 07 - 02:22 pm Comment from: Ampar

Don't worry. Macworld '08 will mark the debut of the iTofu. It's wireless, touch sensitive and cheap manufacturing materials are readily available to Foxconn and Quanta.

Nov 27, 07 - 02:44 pm Comment from: TowerTone

Thanks for the preaching, brother Nathan.
Reading is fundamental to understanding.
Now go read why that ship was there, who was on it, and who funded it.

And thanks also for being a #3 on the list. Your hot air just killed an innocent bird....

Nov 27, 07 - 02:56 pm Comment from: Thorin

TT, you insensitive bastard, think of the children grin

Nov 27, 07 - 02:57 pm Comment from: TowerTone

"and your name is what, Mr. Tower Tone?"

Oh, you probably know.

MW:gone

Nov 27, 07 - 03:17 pm Comment from: TowerTone

Hey Thor,

You mean those children not aborted, right?

The irony in all this is how much nature has played a role in my life.

To see some get all self-righteous when they probably don't have a clue as to what happens around them, whose only contribution to conservation is "to raise awareness with our ten bus tour" gets a little old.

Preserving Caddo, now there is a goal.

Nov 27, 07 - 03:23 pm Comment from: DLMeyer

green piece and Oops need to have their ignorant, sexist, bigoted fingers broken. One thinks someone cares what he thinks of leg-hair and the other brags about the color of his ... ?
Thorin and other MS-haters ... the article is about hardware. While you may have a valid point about frequent cycling, you could also just erase the HD and load up Linux - and the world is a better place for all (except MS, but, who cares?).
Apple was 14 of 14. Now they are 11 of 18. That's an improvement.
Dave

Nov 27, 07 - 05:17 pm Comment from: Thorin

TT, I agree completely. +1

My goodness, MDN! Please turn off the Notify me on by default. Please!

Nov 27, 07 - 06:16 pm Comment from: Nathan

>>Susan Hayes of G.A.P. Adventures of Toronto, which runs environmentally oriented excursions and owns the stricken MS Explorer, said all passengers were accounted for and doing well.

The Explorer was on a 19-day circuit of Antarctica and the Falkland Islands, letting passengers observe penguins, whales and other wildlife.<<

Soooooooo... because a ship that markets itself as "environmental" tourism goes down, that invalidates the solid consensus of the world's scientists? There's so much wrong with your reasoning I don't even know where to begin, except to say that it's clear that you're not interested in reason: you're interested in puffing your ego by slamming and flaming people who annoy you. As a committed environmentalist, greenwashing and phony marketing bothers me, but it bothers me more to see people throw the baby out with the bathwater, disgarding important facts because they don't like the people on the other side of the argument.

BTW, before you make assinine assumptions about what people have contributed and how aware they are, you might want to know that I've spent over ten years researching green construction & design, am currently spending thousands extra to rehab my own home green, push best practices at work, and go through some trouble & expense every morning to get to work on public transport. I won't make your mistake: I'll just assume that you've done as much to preserve your lake.

Nov 27, 07 - 06:29 pm Comment from: Oops

DL Meyer, you are such a pussy you make want to puke. I bet you still suck you momma's dry titty just for the pleasure of it.

Nov 27, 07 - 07:05 pm Comment from: TowerTone

Nathan, get a clue. It is not the preservation of the environment that is the problem. It is the attitude of many like you just dramatized that "you" and others "like you" hold the key to the survival of the planet. Well, you don't.

There is nothing wrong with doing everything possible to save resources. I was brought up for a time on a farm. I know more about conserving water from having a shallow well, living without power due to lengthy outages in bad weather, the effects of pesticide and herbicides, oil rigs, logging, clear cutting, acid rain and erosion on the land and its animals than most urbanites care to think about.

And when YOU make asinine assumptions about people's knowledge or intent, especially those who could teach you a thing or two, you lose credibility and audience, as Greenpeace has done.

And by the way, Caddo Lake was created by a log jam on an adjacent river. When that was cleared, the lake all but dried up. The "evil" oil companies then built a dam and the lake was reborn. They did this to gain access to the drilling rigs, which was almost impossible to do as a swamp. Local talent Don Henley lent his name and effort to help preserve what is left of it, much as he did Waldon Pond.

Nov 27, 07 - 08:46 pm Comment from: Thorin

DLMeyer, chill out man. Yes Linux is good solution for a "beige box", but none of the builds are ready for the mainstream consumer market. Not Ubuntu, or whatever the favorite builds are right now. I thought that my statement about MS bloatware causing so much equipment waste was quite relevant and valid. It's no worry for me, I don't have any PC's that I'm trying to salvage. Just the Mac that I'm using.

Nov 27, 07 - 09:05 pm Comment from: Ampar

To TowerTone:

This is the hard scientific evidence of the actual culprits that are secretly contributing to global warming:
http://www.youtube.com/watch?v=RHcDP_Yew-g

No more lies and blaming livestock.

Nov 27, 07 - 09:23 pm Comment from: TowerTone

Thanks Ampar for that "cutting" edge science....

Nov 28, 07 - 02:17 am Comment from: SKY LARK

@TT
I don't understand the relevance of the link that you posted at 1220

What was that all about?

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