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Sat, Nov 21, 2009 - 12:34 AM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Hilton to lure Apple iPhone, iPod touch users with seven new apps

Monday, November 09, 2009 - 01:44 PM EST

"As more travelers arrange their hotel stays on the fly, Hilton Worldwide today will announce plans to launch seven, chain-specific applications for Apple iPhone and iPhone touch users," Barbara De Lollis blogs for USA Today.

"The apps will let users find hotels in cities where they've just landed using GPS technology; book, cancel or change their reservations, check Hilton HHonors loyalty points and even order a late-night snack," De Lollis reports.

"The seven apps are interconnected, which means that a customer who uses a Hilton app can book a room at a mid-priced Embassy Suites or at a luxury Conrad hotel," De Lollis reports.

De Lollis reports that the apps should "become available on iTunes in quick succession starting in about a week or two, pending Apple's approval. Hilton already submitted the Hilton and Doubletree apps, so they should be the first to appear."

More info in the full article here.

[Attribution: MacNN. Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]

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Nov 09, 09 - 01:47 pm Comment from: breeze

No stopping Apple now

Nov 09, 09 - 01:48 pm Comment from: twilightmoon

Couldn't this have just been one app ? Is there a user benefit for making them 7 different apps?

Nov 09, 09 - 01:49 pm Comment from: Cubert

One of them has to be "Spot Paris Hilton's Upskirt Shot".

Nov 09, 09 - 01:51 pm Comment from: Wandering joe's other mac

iPhone Touch!!! (sic)

Nov 09, 09 - 02:17 pm Comment from: bon

@twilightmoon

No user benefit. The benefit is for Hilton to have a larger presence in the App Store.

Nov 09, 09 - 02:26 pm Comment from: The Other Steve

So why not write one app with all seven chains built-in?

Or do they just want more shelf space on Apple's App store?

Nov 09, 09 - 02:38 pm Comment from: Geo

iPhone looks cheaper now.

Nov 09, 09 - 02:47 pm Comment from: Chip

Darn. I thought they were talking about Paris Hilton.

Nov 09, 09 - 02:47 pm Comment from: TigerCliff

Here's a case where Apple can show value by requesting Hilton consolidate into one app. I really is the same app... they're looking for store real estate.

This will actually back fire on Hilton in (at least) two ways... (1) They'll spread the downloads, so less chance of being in a top downloads category... and (2) Hilton has to manage 7 versions of the app. Regardless of how similar the code is, they have to update each one and wait for each revision to be approved. One app would have been much simpler.

Nov 09, 09 - 03:01 pm Comment from: x

Which of the 7 will give anyone a shot of porn making glory with Paris?

Nov 10, 09 - 01:39 am Comment from: Cubert

@x,
Unfortunately, none of them.

Nov 10, 09 - 06:52 am Comment from: Eakster

7 apps is just dumb, make one app to rule them all!

Nov 10, 09 - 02:21 pm Comment from: Mike

Not interested. Better value hotels are everywhere, why support the dowry of the brainless floozie?

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Sat, Nov 21, 2009 - 12:34 AM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Hilton to lure Apple iPhone, iPod touch users with seven new apps

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Sat, Nov 21, 2009 - 12:34 AM EST — AAPL: 199.92 (-0.59, -0.29%) | NASDAQ: 2146.04 (-10.78, -0.5%)

Hilton to lure Apple iPhone, iPod touch users with seven new apps

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