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Sun, Nov 08, 2009 - 05:15 AM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

How Apple’s iPhone platform is going to change the world
Monday, July 14, 2008 - 02:06 PM EST

David Shipley explains for CanadaEast.com:

Here's how the iPhone is going to change the world:

1) Long tail economics. The iPhone is the perfect platform for showing how simple, useful software with mass appeal that's priced at 99 cents or a few dollars can rake it more money over a longer period of time than over-priced bloatware that costs $100 a pop.

2) Next-generation advertising. Google already has a lucrative web-based advertising business. Imagine what would happen if it sold premium map placement or identification for a fee?

3) Mobile gaming / casual gaming. It's no surprise that big players like EA have jumped on the iPhone. But the amazing thing is with the iPhone SDK, it may be possible for smaller players to make major inroads as well.

4) Instantaneous news-flow. With the iPhone, average people can become mobile newsrooms.


Full article here.

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Jul 14, 08 - 01:16 pm Comment from: OctoberMac

I know I am the mobile news room/information person in my office area. When someone has a question, they look to me and say "Look it up on your iPhone".

Jul 14, 08 - 01:17 pm Comment from: freebeer

When Super Monkey Ball reaches 1 million downloads, the new gaming platform will explode.

The lady waiting behind me in line had 4 kids with her, and she's getting each one of them an iPhone. I asked here if she would adopt me.

I think the game console execs that looked at Super Monkey Ball on the iPhone this weekend must have peed their pants.

Jul 14, 08 - 01:21 pm Comment from: Cubert

I don't have an iPhone (yet), but I have found myself about once a week wishing I had one so I could look up something when I was out and about. (aboot, if you're Canadian)

Jul 14, 08 - 01:30 pm Comment from: What's a Treo?

"Palm Launches Treo 800w for Sprint"

And six people cared. Three of them work for Palm.

BWAHAHAHAHAHAHAHAHAHA ! ! ! ! ! !

Jul 14, 08 - 01:30 pm Comment from: 84 Mac Guy

For years, people complained that the Mac was crappy for gaming because so few titles existed. Well, Apple didn't make an effort to make the Mac a game machine because it would just be copying what already existed. That is a fine strategy for MS, but not Apple. Jobs only embraced gaming when he could do it in a different, more innovative, and better way. Hence, gaming is taking off on the iPhone.

Apply this same logic to enterprise computing. Why fight Dell to put computers on the desk of office drones. Instead, come up with a different, more innovate, and better way. Hence, the iPhone as your mobile computer.

In fact, Apple didn't see any reason to build just another cell phone. Instead it created a mobile computer to take over the cell phone market.

Apple uses the same approach over and over. Always playing to where the puck will be rather than where it is. A brilliant strategy, and yet other companies still are unable to do it.

Jul 14, 08 - 01:32 pm Comment from: Crawford

Location-based connectivity while roaming; makes meetups and on-the-fly collaboration much simpler prospect, enables creative nomading.

Jul 14, 08 - 01:34 pm Comment from: Daily Reader

This guy is missing the point on maps...I don't know about the other ideas...but when Google starts tweaking its maps to give me data on what people paid them rather than data on what's actually nearest me..that's when I start looking for alternatives to Google Maps. But I'm sure Google understands that. Their Web searches give me unbiased info with ads unobtrusively along the side. THey won't mess with that. Microsoft on the other hand...
'Nuff said.

Jul 14, 08 - 01:43 pm Comment from: Whatever

Now we need someone to design an external battery for the 3G that wraps around the phone tightly so that is is easily usable to double capacity. Million dollar idea.

Jul 14, 08 - 01:51 pm Comment from: Raving MacHead

What will really change the iPhone platform world?

porn, lots of porn. free porn.

iPhone in the left hand and *you know what* in the right. (reverse for lefties)

All that's needed is a built in lube dispenser. : )

Jul 14, 08 - 01:54 pm Comment from: Demon

@ Whatever

A Million Short and a week late

Jul 14, 08 - 01:57 pm Comment from: bizlaw

@ Whatever:

Already been done.

http://www.amazon.com/gp/product/B0010WRV6S
http://fastmac.com/iv.php

There was another product which MDN had a story on, but I couldn't find it. How about a search feature for the archives?

Jul 14, 08 - 02:02 pm Comment from: Casimir Invariant

"How about a search feature for the archives?"

Scroll to the bottom of the page.

Jul 14, 08 - 02:16 pm Comment from: Ragu

@ Raving MacHead

Get a life Pal

Jul 14, 08 - 02:34 pm Comment from: reimerpdx

I absolutely love the iPhone, but can we really call it a mobile computer when we can't edit iWork or MS Office documents?

Jul 14, 08 - 02:45 pm Comment from: Andy

Well, everyone knows it was the porn industry that killed off Betamax in favor of VHS.

Everyone also knows that it was porn that created most of the internet and web technology we use today - they spurred on the adoption of Web 2.0, too.

And everyone knows porn will adopt the iPhone over the so called competition!

It'll be the first phone ever to induce genuine 'joy joy' feelings in its users, huh?

Jul 14, 08 - 02:55 pm Comment from: Nutcracker

@84 Mac Guy...

*ding, ding, ding, ding, ding...*

We have a winnaaaaaaaahhhhhhh...

finally... some1 else that gets Apple's strategy; gratz!

Jul 14, 08 - 03:00 pm Comment from: Nutcracker

@Andy

I'm sure you really meant, "Happy, happy, joy, joy!!"

http://www.bitstorm.org/happyjoy/

j/k

lol

Jul 14, 08 - 03:08 pm Comment from: Andy

@nutcracker

Actually, I was speaking in terms of certain innuendos whilst borrowing a phrase from the movie Demolition Man... wink

But haha anyhow!

Jul 14, 08 - 03:14 pm Comment from: KenC

iPhone 3G = PC (portable computer)

For the guy who wants double the battery life, why not wait for Mophie to come out with a new case/battery pack.

Jul 14, 08 - 03:16 pm Comment from: Nutcracker

@Andy,

Ah... I see

*salutes Andy for his [seemingly obscure pop-culture] reference*

I have seen Demo-Man, but it's been a while; that's why i missed it. soz.

Jul 14, 08 - 04:04 pm Comment from: Say Shells

John Spartan: But there's just one thing I wanna know...
Lenina Huxley: Hm?
John Spartan: How's that damn three seashell thing work?

Jul 14, 08 - 07:49 pm Comment from: fcku

Its only going to change the United States.
If they want to see it change the world, they'll need to meet each and every individual country's needs.
Not force the United States' needs because there are many neat stuff around the world that could be an advantage against iPhone.

Jul 14, 08 - 08:11 pm Comment from: ken1w

That picture... Is Balmer actually holding an iPhone in public?

I know it's marketing spin from the CEO, but it's now hilarious how deeply wrong he was in that interview when he proclaimed the iPhone would never catch on with the mass market. And that was only one year ago...

Jul 14, 08 - 08:16 pm Comment from: @fcku

An example would be helpful.....

Jul 14, 08 - 10:02 pm Comment from: shen

@@fcku

it is really rude to ask him for something you know full well is impossible.....

Jul 14, 08 - 11:37 pm Comment from: Evil Twin

Balmer is holding his defeat in his hands.

I'm sure he's thinking, "At least I look good in my clown outfit."

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