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How To Sell a Microsoft Zune: Offer Free Apple iTunes Gift Card with Purchase
Thursday, February 08, 2007 - 09:07 AM EST

"So, I work at the Spokane CompUSA, and every Saturday night, we print out all the new advertisement tags to put up on products that are going to be on sale for the next week and put them out," GFLPraxis writes in MacRumors forums.

"The tags come from the corporate computers, we don't make them ourselves. They're SUPPOSED to match what is in the advertised papers," GFLPraxis writes.

"This last Saturday, one really funny Zune advertisement printed out. It didn't match the advertisement, so our manager laughed took it down and put it in his office (showed it to our Apple rep the next day, he almost fell over laughing)," GFLPraxis writes.

GFLPraxis writes, "He let me take the tag and copy it. I took the copy home and scanned it."

Full article with large image here.

[Thanks to MacDailyNews Readers "Pascal" and "Hagar57" for the heads up.]

MacDailyNews Note: The CompUSA tag advertised the Microsoft Zune by offering a "FREE $15 iTunes Gift Card instantly with purchase." Not enough incentive. Short of offering a free iPod with every Zune purchase, we doubt that any freebie retailers could offer would help move the brown turds.

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Related articles:
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Last quarter: Microsoft lost $289 million on Zune, CE devices - January 26, 2007
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Desperation time? Microsoft Zune already being discounted by retailers - December 13, 2006
Microsoft Zune plummets to 5th place in U.S. digital media player market share with 2.1 percent - December 04, 2006
Analysts: Microsoft needs to ‘rethink’ as interest in Zune fades fast - December 01, 2006
Microsoft’s Steve Jobs-wannabe J Allard has 9 iPods and uses an Apple Mac - November 28, 2006
Amazon’s bestselling MP3 players list chronicles Microsoft Zune dud - November 20, 2006

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Feb 08, 07 - 09:11 am Comment from: Tricky!

Buy Zune. Get free iTunes card. Exchange Zune for iPod. Unvconventional, but it would work!

Feb 08, 07 - 09:14 am Comment from: Dakroland

Too damn funny. I can't wait to show this to my boss later. heh heh

Feb 08, 07 - 09:16 am Comment from: Buster

All 3 Zunes sold in the past 2 months were returned immediately.

Feb 08, 07 - 09:28 am Comment from: Connor MacBook

The social is out there somewhere.

MW: alone

Feb 08, 07 - 09:31 am Comment from: Dirty Pierre le Punk

It's all going embarrasingly wrong for Microsoft at the moment.

If a dork is a waiter who spills soup in a guy's lap and a geek is the guy he spills it on, then what is Microsoft?

Feb 08, 07 - 09:37 am Comment from: Unsquirted

I mourn the loss of so many innocent chairs.

Feb 08, 07 - 09:48 am Comment from: maczealot

This must be a hoax. I cannot believe that anyone with common sense could actually approve this ad. This level of incompetence would be cause for immediate dismissal, right?

Feb 08, 07 - 09:59 am Comment from: Less is More

Buy a Zune and get an "rebate" on the future Phune, or the Phune Home Edition, or Phune Premium Home Edition, Phune Pro Edition, Phune Premium Pro Edition, or the Super Phune Extra Functional Premium Pro Edition that can actually make calls.

Feb 08, 07 - 10:02 am Comment from: Truth Decay

"If a dork is a waiter who spills soup in a guy's lap and a geek is the guy he spills it on, then what is Microsoft?"


That's easy. MS is painful blisters from being burned.

Feb 08, 07 - 10:05 am Comment from: Unsquirted

Less is More: That sounds tempting but do any of those come with Spam ?

Feb 08, 07 - 10:16 am Comment from: Spark

That should be sent to Jay Leno. He often has those funny ad bits.

Feb 08, 07 - 10:22 am Comment from: Buster

@Dirty Pierre le Punk

...easy.

Microsoft is the lawyer retained by the geek to sue te dork.

Feb 08, 07 - 11:02 am Comment from: Bat R E

"FREE $15 iTunes Gift Card instantly with purchase."

Shows how much they value Apple products...they give them away.

Feb 08, 07 - 11:19 am Comment from: Ex-Apple rep from CUS

@ maczealot

Nope that is standard operating procedure at CompUSA. The dolts in Dallas are some of the laziest pieces wasted flesh on the planet. I have seen entire runs of shelf talkers be completely wrong. And no one catches it until the customer points it out and gets something for free.

Feb 08, 07 - 11:27 am Comment from: Tremor

To: maczealot

Actually, when you think of it from the perspective of behemoth corporate management it makes perfect sense...

Setting: CompUSA executive meeting room

Exec #1: "We're taking a bath on these Zunes! We've gotta figure out a way to move these turds. We've canceled any future orders, but we're stuck with the ones we've got..."

Exec #2: "Maybe if we offered them an incentive of some kind..."

Exec #1: "Something related to their purchase to get the MP3 player customer interested..."

Exec #1: "Hey, my kid uses iTunes Music store! I actually have an allowance set up for him to buy so many songs on a weekly basis! Why don't we give them a iTunes gift card... Those are relatively cheap, and we know they sell by themselves!"

Exec #2: "Great idea! I'll get down to advertising right away!"

Feb 08, 07 - 11:42 am Comment from: Cubert

I wonder if anyone actually fell for it.

Feb 08, 07 - 01:34 pm Comment from: Me in LA

Where or where is ZOON WANG?

I know, getting musing at the iTunes Store!

ROFLMAO!

Feb 08, 07 - 04:01 pm Comment from: schmluss

What surprises me most is that they are even advertising the Zune.

Feb 08, 07 - 09:18 pm Comment from: Anonymous

Original post has been taken down, but here is a Flickr photo someone took at a CompUSA who didn't catch it.

http://www.flickr.com/photos/broo2/382189327/

Feb 09, 07 - 01:01 pm Comment from: drew_ill

I hear ExLax moves brown turds along just fine...or a high-fiber diet.

MW: Next - "The next iPod killer to fail - the Zune"

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