Hypocrisy Alert: Sony: unlike Apple, we’re open; Microsoft: unlike Apple, we’re good partners
Thursday, November 08, 2007 - 11:03 AM EST"As rival device makers seek ways to dethrone Apple’s iPod and derail the iPhone, they’re increasingly casting Apple as a selfish mega-company that plays by its own digital rules, manhandling software developers and and alienating a helpless Hollywood," Jon Fortt blogs for Fortune.
"Apple has done plenty on its own to act the part... by Jobs’ decree, the iPhone will be closed to outside developers until February, when Apple has promised to welcome new software on somewhat limited terms. And besides some deals to offer MP3 downloads on iTunes, Apple has not moved to make the bulk of its products compatible with competing devices or services," Fortt writes.
MacDailyNews Take: Apple has not moved to make the bulk of its products compatible? Jon seems to have missed or forgotten about Boot Camp.
Fortt continues, "Sony Electronics President Stan Glasgow alluded to Apple’s strong-willed reputation earlier on Monday, when in a conversation with reporters he contrasted Apple’s tactics with Sony’s recent openness with its Walkman media players... 'Apple’s fully proprietary in almost everything they do – they get away with it because they have some great stuff going on,' Glasgow said. 'So you can be successful proprietary, but I think the better wave is being open and allowing consumers to make their choice.'"
MacDailyNews Take: Sony espousing openness and choice is like... the ultimate in hypocrisy.
Fortt continues, "There’s a strong case that all this talk about a closed Apple amounts to little more than barbs from jealous competitors. After all, Jobs & Co. have almost single-handedly created a multi-billion-dollar market for sleek, pocketable computers that double as music players and phones... And to drive those markets as quickly as he has, Jobs clearly needed to exercise some control. Tapping Apple’s expertise in designing both elegant hardware and intuitive software, he was able to create a delightful experience that has helped Apple sell more than 120 million iPods, and maintain better than 70 percent market share in the category."
Fortt writes, "Even... Microsoft, a company known for breaking into markets by forming powerful technology partnerships, is taking more of a go-it-alone attitude on the technical end as it chases the iPod with its fledgling Zune media player. Zune marketing director Jason Reindorp says that, in the short-term, Microsoft has decided to sacrifice openness for elegance."
MacDailyNews Take: So, where's the "elegance," exactly?
Fortt asks, "Will disgruntled Hollywood moguls be able to derail the iTunes/iPod train? On their own, probably not – as much as they might resent Apple, it’s so far the main place where consumers have shown a consistent willingness to pay for video downloads."
Fortt writes, "The real threat might come from rivals like Sony, SanDisk, and particularly Microsoft – companies that would be glad to sell Hollywood’s wares under more agreeable terms than the Tinseltown execs can get from Steve Jobs... [Microsoft's] Reindorp said [that] the software giant’s reputation in music is such that industry executives 'know that we have a long history of being a good partner, while Apple unfortunately has kind of proven themselves to be a bit of a bully.'"
MacDailyNews Take: Forget the shovel, we need a bulldozer to get through this one. Somebody go ask Microsoft's "PlaysForSure" partners how "good" of a partner Microsoft was to them - you can find them in or on the way to bankruptcy proceedings. Microsoft's calling any other company a "bully" snatches Sony's Ultimate Hypocrisy crown just seconds after it was bestowed.
The full article, loaded to the gills with hypocrisy and horse manure from Apple's desperate, jealous victims, is here.
[Thanks to MacDailyNews Reader "Patrice" for the heads up.]


WAR IS PEACE
FREEDOM IS SLAVERY
IGNORANCE IS STRENGTH
This is why the works of George Orwell should be required reading.