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Sat, Aug 30, 2008 - 08:16 AM EDT  —  AAPL: 169.53 (-4.21, -2.42%)  |  NASDAQ: 2367.52 (-44.12, -1.83%)

IDC analyst doesn’t seem to understand that Apple Macs can run Windows, too
Friday, January 25, 2008 - 03:17 PM EDT

IDC analyst Richard Shim contributed some "analysis" for Jennifer LeClaire's MacBook Air article for NewsFactor:

"Performance is obviously important to all users; however, the emphasis or the main feature of the MacBook Air is portability. As a user, you have to understand that you are going to sacrifice certain key capabilities, but you are gaining thinness."

MacDailyNews Take: Good, so far.

Shim also said, "Apple set a new standard for thinness in the industry. This type of product hasn't really done well with consumers in the past. However, we've never gotten to this level of thinness before. If this product resonates with the market, we will see more competition in this area."

MacDailyNews Take: Fair enough.

Shim also said, "In our research with focus groups, thinness catches the eye. However, when you show consumers thin products you don't show them a price. So the question is, will they be willing to pay a premium for a smaller form factor? Apple has been successful with unconventional form factors in the past."

MacDailyNews Take: That's fine.

The LeClaire reports, "Shim expects students and travelers to appreciate Apple's latest computer innovation the most. Students who need to carry a notebook from the classroom to the lab to the dorm room, he said, will understand the benefits. Travelers will, too, he said, but Apple's market is not the typical executive because they often carry notebooks using the Windows platform."

MacDailyNews Take: What?! Either LeClaire misunderstood Richard Shim (note the lack of quotes attributed to Shim here) or he doesn't know that Apple Macs can run Windows natively via Boot Camp and/or via fast virtualization. Regardless, this article should be corrected as it makes both of them sound totally out-of-touch.

Full article here.

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Reader Feedback: ( = registered)

Jan 25, 08 - 04:20 pm Comment from: ericdano

Sounds like a Shim Sham to me.,....

Jan 25, 08 - 04:32 pm Comment from: iMacDave

Most executives I've met are technologically impaired. I guess it stands to reason since I'll bet a significant portion of them have not even set foot in an Apple Store.

my $.02

Jan 25, 08 - 04:34 pm Comment from: Macintosh Sauce

I run WIndows Vista Ultimate along with Mac OS X 10.5 Leopard. Works nicely for me! smile

Jan 25, 08 - 04:55 pm Comment from: BiZarRo BaLlmEr

Shim Shady

Jan 25, 08 - 05:00 pm Comment from: Lurker_PC

Us workerbees are forced to carry two laptops on travel - our personal Macbook and the standard, company issued, H(d)ell laptop that we have to use for work. How am I suppose to video chat with my wife with the H(d)ell laptop? And after using the H(d)ell all day long, I just can't wait to get back my Macbook.

Peace.

Jan 25, 08 - 05:01 pm Comment from: G4Dualie

Shim deserves a wedgie.

Jan 25, 08 - 05:03 pm Comment from: ChrissyOne

Mmmm... chocolate éclairs...

Jan 25, 08 - 05:09 pm Comment from: Grigori

While we all know that Macs run Windows flawlessly (relatively, that is; there may be flaws, but they ain't Apple's fault), it still seems as though the conservative corporate culture has not yet embraced Apple computers. Whether it's iMacDave's astute assertion on the technically-challenged nature of CEOs, or some moribund grey flannel suit mindset, I don't know. Anyone execs here see attitudes changing?

Jan 25, 08 - 05:16 pm Comment from: Davewrite

Some blame must be given to Apple. Apple doesn't advertise very well that intel macs can run Windows. Actually for years Apple hasn't been very good hawking the "meat and potatoes" advantages of the mac platform, Apple is more into 'cool' branding ad campaigns. It's beginning to change though with the nice quick time movies showing the advantages of various new products.

Jan 25, 08 - 05:22 pm Comment from: Ampar

Mmmmmm, Jennifers.

Jan 25, 08 - 05:27 pm Comment from: Grigori

For those of you who seem unable to compose yourselves:

http://www.jenniferleclaire.com/

Jan 25, 08 - 05:36 pm Comment from: qka

It's beginning to change though with the nice quick time movies showing the advantages of various new products.

Time for a new ad, with PC John Hodgman trapped inside Justin Long's Mac?

Jan 25, 08 - 05:46 pm Comment from: iSteve

"Time for a new ad, with PC John Hodgman trapped inside Justin Long's Mac?"

I don't think they could air that on TV in the US...

Jan 25, 08 - 05:47 pm Comment from: _realist_

"What?! Either LeClaire misunderstood Richard Shim (note the lack of quotes attributed to Shim here) or he doesn't know that Apple Macs can run Windows natively via Boot Camp and/or via fast virtualization. Regardless, this article should be corrected as it makes both of them sound totally out-of-touch."

- I'm not sure what MDN is complaining about. MDN quite often "forgets" that Macs can run Windows natively whenever they complain that software and services that are only Windows compatible are somehow excluding Mac users.

Jan 25, 08 - 05:48 pm Comment from: Martin

Jennifer must be Demoterrorcrat.

Jan 25, 08 - 06:00 pm Comment from: Old Mac Man

With Vista soon becoming the defacto operating system worldwide, combined with the fact that is has had significantly less security issues than open source software and OS X.

I wouldn't be surprised if Apple offered a choice of either Vista or OS X upon installation.

*ducks*

Ok already, I was doing a Zune Tang... wink

Windows NEVER!!!

Jan 25, 08 - 06:03 pm Comment from: I love glossy

I don't think executives are the market for the MBAir. At least not for their primary work computer. Not road warriors either.

It is for someone that already has a home computer (and some disposable family income) that wants something light to take on the go.

Jan 25, 08 - 06:05 pm Comment from: effwerd

MDN quite often "forgets" that Macs can run Windows natively whenever they complain that software and services that are only Windows compatible are somehow excluding Mac users.

I think you're forgetting that not all Macs can run Windows.

Jan 25, 08 - 06:09 pm Comment from: _realist_

"I think you're forgetting that not all Macs can run Windows."

- Not all Macs can run Leopard either. <shrug> What's your point? The fact that all new Macs can run Windows, and thus Windows-only applications, means that Mac users are not excluded.

Jan 25, 08 - 06:11 pm Comment from: HotinPlaya

some PC magazine rated the best window running lap top,

What company made the best lap top??

Jan 25, 08 - 06:17 pm Comment from: macromancer

"Most executives I've met are technologically impaired. I guess it stands to reason since I'll bet a significant portion of them have not even set foot in an Apple Store."

Or just plain impaired.

Jan 25, 08 - 06:27 pm Comment from: Falkirk

I know the focus of the article is on whether Macs run windows. But I have to disagree that one of the target markets for the Air is students. Yes students would love how light it is and how cool it is. But I think that what students need is a desktop replacement. A Macbook would probably better serve their needs. I suspect the Air will be a second computer for at least 95% of it's owners. People who travel A LOT and have some disposable income.

Jan 25, 08 - 06:41 pm Comment from: Plug

Almost all executives I have met have a dog leash tied to them which is held (through their chain of command) by their CEO who in turn is merely a hand puppet for a windos freak of an IT manager - you know, the one who is a diehard Gates/Ballmer fan and advises his charges through ignorance to avoid Apple as it is not a serious corporate computing platform and the iPhone is not secure blah, blah, blah...

The times are a changing and these IT managers will face a tough time as they head towards retirement. A minority of executives will tug on the leash and given them a hard time.

Jan 25, 08 - 06:42 pm Comment from: giofoto

If the students can part with their $500 worth of Abercrombie & Fitch wardrobe for the day...they can part with $1800 for Air...MacBook Air. Otherwise most are poor.

Jan 25, 08 - 06:49 pm Comment from: jjjj

first! ;-0

Jan 25, 08 - 06:51 pm Comment from: Ting

I suspect the MBA will be a serious contender for anyone who has owned any PDA, handtop device or computer ranging from the Newton and eMate to the Psion III, Toshiba Liberetto and the OQO, Flybook and viao.

Also, in addition to being of appeal to highly mobile workers, executives and students, the MBA would be particularly useful for kids with special learning needs.

I for one would welcome a new version of the MBA comprising just one half of the 'two flap' book design. In effect, doing away with the keyboard and merging the sensitivity of the extra large track pad into the screen.

Wait!

Did I just describe a tablet?

Jan 25, 08 - 07:16 pm Comment from: effwerd

The fact that all new Macs can run Windows, and thus Windows-only applications, means that Mac users are not excluded.

Oh, I see: you're _retarded_. It's really simple: Windows-only services exclude Mac users. Just because some Macs can run Windows does not dismiss this assertion or the implications of it.

Jan 25, 08 - 09:03 pm Comment from: @Martin

You must be a FascistRepubliKon. STFU!

Jan 25, 08 - 10:44 pm Comment from: Jeff

Well until someone has one of these running Windows I would not count on it.

I run Mac OS X 10.5. and Windows XP on my MacBook Pro when I installed Windows it booted from the install disk. as far as I know Windows will not boot from a USB drive and the tool Apple has built is not active till the OS is running so how do we install Windows on a MacBook Air?

Jan 25, 08 - 10:49 pm Comment from: Jeff

Before I get corrected, theoretically you could run Windows using Parallels with only 80GB of HD space and 2GB of RAM this would be painful (or at lease more painful than having to run Windows).

Jan 26, 08 - 12:13 am Comment from: crawford

I wanna be an analyst, so I can say stuff without having a clue and cause company shares to bounce up and down like my head after too much crack.

Jan 26, 08 - 05:37 am Comment from: almux

Matter of IT sclerose... It seams just too hard for them to even hear the CONCEPT of a Mac being abble to run windoze!... Too sad! Will they all sink with M$'s boat?

Jan 26, 08 - 10:50 am Comment from: yet another steve

While all new macs CAN run windows, Windows ain't cheap, and not all mac users will want to. Mac users aren't going to shell out for Windows and virtualization to view BBC web content, for example.

For specialized apps, it is reasonable to expect Mac users would install windows for it. But not for mainstream consumer apps.

And if you're expecting mac users to run your app under windows, you'd better not have any mac native competition. Even MS understands this... they didn't take Boot Camp as their cue to dismantle the MBU.

Jan 27, 08 - 12:51 am Comment from: yakov

What is MDN whining about? The article doesn't assess whether Macs or PCs are "better" than each other...just mentions that Windows is the default choice for a lot of business execs...which is true.

Jan 27, 08 - 10:45 am Comment from: British Mac Head

@yakov

I believe what MDN is saying is that the article implies or suggests the assumption that the MBA will NOT run Windows. If anyone likes the idea of getting a MacBook Air and reads this article and has a requirement to run some business software that only runs on Windows then this article might make them rule out getting a MBA when it shouldn't as Windows runs just as well on a Mac (and safer if you run it virtually) than it does on any other PC.

It's a fair comment from MDN and the writer should mention that Windows will run fine as a dual boot OS on any Mac. Not everyone knows Macs will run all major OSs.

Jan 27, 08 - 11:09 pm Comment from: me

After the whole wireless backup with Leopard using an airport extreme thing I wouldn't suggest assuming the MBA can run Windows until somebody actually does it

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