Innovative Microsoft launches mobile app site for Windows Mobile
Thursday, July 17, 2008 - 10:37 AM EDT
"Just days after the launch of Apple's App Store, Microsoft has put up a website that attempts to compete. I say 'attempts,' because the new portal, which is powered by Silverlight, looks very rushed," Emil Protalinski repots for Ars Technica.
"The site, dubbed 'Windows Mobile Applications' under the slogan 'DO MORE,' aims to promote most of the applications currently available for Windows Mobile (estimated to be something like 18,000)," Protalinski reports. "The problem is that Microsoft is trying a little too hard: it brought Mr. Flashy along for the ride, and left Mr. Usability behind."
Protalinski reports, "Microsoft is not taking a cut of sales for every Windows Mobile application, it is merely trying to offer a single site that users can use to explore and find new software. The trouble is users aren't going to be finding many applications without a search function. Instead, Microsoft has created a very-slow-moving carousel for looking through the applications."
Full article here.
[Thanks to MacDailyNews Reader "Ampar" for the heads up.]
MacDailyNews Take: Any day now, we expect a post-liposuction Ballmer to show up at some trade show dressed in jeans and a black mock turtleneck saying "Boom!" a lot.

Instead of "DO MORE" it should say "MORE DO-DO!"