“Intel has put two Apple sessions at the top of its Featured Sessions list for the upcoming Intel Developer Forum. That isn’t Apple doing Intel a favor by filling a couple of empty slots in the schedule. Intel is touching a toe to that third rail for component manufacturers: Endorsement. And while people at Intel and Apple are scrambling right now to get their denials in a row, I want to drain this issue of its intrigue while at the same time highlighting its importance and pointing out that at least a little endorsement is overdue. After all, among first tier OEMs in the U.S., Apple is the only one remaining that buys CPUs exclusively from Intel,” Tom Yager writes for InfoWorld.
“Take a look at this session list for Intel Developer Forum. To me, it shows that Intel is, albeit quietly and cautiously, letting the world know that it has a thing for Apple. Note that Apple’s sessions are placed #1 and #2 in a non-alphabetical, non-temporal list. Note as well that no other OEMs get a shot at a session podium, and that Apple alone scored a non-rotating plug on the IDF event’s front page,” Yager writes. “This despite Apple being neither a sponsor nor an exhibitor.”
“But wait a minute: Isn’t Apple only at IDF to talk about software? Ummm…no. Oracle doesn’t get invited to speak at IDF for having an x86 cut of its DBMS. OS X is not Intel’s design win, Mac and Xserve are, and it’s Mac hardware that got Apple the IDF invite. One of the session’s summaries, that for Mac OS X Overview: Performance OS for a Performance Processor, reads like an ad slick. That’s not what developers want from a conference, but the Mac platform generates a lot of curiosity and will probably draw decent attendance despite its sales swing,” Yager writes.
Full article with more here.
Apple and Intel sitting in a tree…
Hey MDN what’s up with the font on your site? Is it just me? It looks all cartoony and is really hard to read. I just upgraded to a iMac Core 2 Duo. I didn’t change any of my setting either…
The site is the same as it always
“her?”
®,
It’s just you.
® It’s just you.
So, does the font look cartoony to you guys? Maybe my old mac didn’t have the font or something.
This is huge. You can’t imagine the buzz this is going to generate. Big one.
Interesting article.
Apple has buzz. Apple is really the only computer company consistently pushing the innovation and design envelopes. it’s NOT just about powder coated aluminum iPod nano sleeves and Intel has the brains to know it.
The author made a point that Apple pushed for the Core Duo for the first generation of Intel powered Macs. The Core Duo had been originally designed and relegated to embedded applications and with Apple’s using it for Macs, it found a wide market with notebook builders industry wide.
Go Apple!
Yager has been busy lately.
“Intel endorses Apple””
—-Well why wouldn’t they? Finally their chip has been set free to live life inside a Mac.. Imagine the possibilities.
®:
This site is the same as always.
Look at Safari Preferences->Appearances. Play with the fonts till you get something you like.
@®,
Also make sure that “Default Encoding” under “Safari Prefs > Appearance” isn’t set to something it shouldn’t be.
Apple has serious cultural cache. Anybody and everybody who can wants to be associated with Apple Computer. Intel’s been taken down a notch by AMD. Associating with Apple raises them immensely. It’s advertising more than anything (putting Apple at the top of the list).
®,
Look at your Safari prefs on your old Mac and see what font and size you were using. Then match that on the new Mac.
I suspect that there is some definate probably media orientated hardware cooperation in the works for next year that makes it very much in Intel’s interest to promote the Apple brand.
Shogun,
You mean “cachet”. Not knowing the difference between the two means that you need to delete your cache and reboot to have any hope of getting some.
Cachet, I mean.
“After all, among first tier OEMs in the U.S., Apple is the only one remaining that buys CPUs exclusively from Intel. That deserves more than a cupcake. Intel should greet Steve Jobs’ visits to the Intel campus by scattering rose petals before him.”
— nice observation
You’re all wrong. The offending font was installed in Font Book for graphic purposes. I nixed it. For some reason the system was confusing it with Arial for some reason. Watch out for Brady Bunch.ttf….. Things are back to normal now.
MW: Test
peculiar… but I’ve had the feeling that Intel likes Apple since Otellini came out during a Jobs Keynote wearing the space suit thingie (and from Jobs’ comments about the Intel ‘understanding us’]
Intel is losing market share on the PC side. Mac is it’s only growth segment now. That alone would be enough to warrant something like this, but I have a feeling Otellini is trying to spread as much love on Jobs as he can now that AMD is making noises about wanting some Apple business too. I’d also lay money that Intel knows that performance alone is not going to be enough to keep Apple exclusive once AMDs new K8L comes out.
Intel is just doing their best to keep Jobs happy in ways they can control.