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Viiv?! What a lame-ass name.

" released entertainment PC-like software for its latest iMacs."

That is the worst they could say of Front Row: PC-like software!

Sheeeessh, some people

"Viiv?? Who came up with that name, and what the hell does it signify?

Maybe it represents "64" as in the VI - IV?

VIIV is meant to connotate “alive” and “vivacious.” Still, there are some other theories holding sway in this great game of Balderdash, such as “a curse in Finnish,” “a desk lamp at Ikea,” a leftover from the Pentium 5, “livid,” “vile,” 64 in Roman numerals, a fast ferry service on the island of Yeu (our personal favorite), a name for Bahasa — the language of Indonesia, and a striped cap polo shirt from Nordstrom. So it’s Balderdash free-for-all, yo — what do you think VIIV means?

Viiv?????????

Who the hell comes up with these names? I hope they didn't actually pay some consulting firm for that branding.

That should be Viivi?
Then it would be a famous Finnish comic character.
http://www.viivijawagner.net/
http://koti.mbnet.fi/macsturm/widgets/
There you go

I would love it if it was meant to somehow be 64 because as well as meaning nothing it would also be wrong. LXIV

"All will run Microsoft Corp.'s Windows Media Center operating system... Viiv is expected to be available in the first quarter of next year." Matthew Fordahl

He just answered his own question, unless he just spit out that sentence without thinking, which some journalists do.

Intel better hope Viiv (rhymes with five) is doesn't end up being Jive.

This BLOWS!!!

Now all PORN's going to be encrypted, too?

Buncha suckasses.

No, Viiv rhymes with 'shiv'

as in hopefully REviiv their company

I’m going to repeat what I said in a previous post (sorry), but it seems pertinent here:

Recently the FCC "retracted" a previous decision, whereby they held the cable TV industry line on bundling, and officially stamped it as being the only economically rational way of selling paid TV. This was clearly an industry-induced decision. And yet the FCC now says it's feasible for cable companies to offer ala carte channel pricing. Make no mistake - this is just as industry-induced and it's no coincidence that once Apple, and Universal, and who all else got serious about selling individual shows over broadband - which is nothing more than ala carte at a more granular level - cable companies began to realize that they had to be able offer something similar. Calling up the FCC to redact their earlier study was a necessary formality.

With all this going on, the consequence is that Apple's plans of doing to video distribution what they did in music starts to become untenable. Figures I've seen say that whole channels can possibly be had monthly on cable for less than a buck (for the less popular ones), up to $10 or so (for the really good ones) if present pricing arrangements with Comcast, et al are used. Assuming an average of a few bucks a channel - with say 10 shows a day, 7 days a week, 4 weeks a month being available - that's an awful lot of content. And its only a little less 'on demand' than downloading individual shows from ITMS for about the same amount of money just ONCE.

Maybe if Apple had been getting some cooperation from the content providers in adding more shows to iTMS they would have been willing to stick with it as their best business model for video, but that hasn't been the case. So, once the possibility of ala carte pricing via cable reared it's ugly head, as well as the fact that - believe it or not - you can still get TV for FREE in this country (HiDef included) ... Well, selling a DVR enabled, FrontRow enhanced, Airport connected, dualcore Macintel Mini (which will probably also incorporate some form of ATI's recent - and speedy - GPU video encoding technology) had to seem like the softest fallback position ever for Apple. Hardware is where all the profit is anyway.

For this reason I think this kind of device IS what's coming at Macworld Expo. Not only does it make sense from a business perspective, it would also be the perfect product to announce with the Macintel rollout. Everybody knows laptops are coming; no big whoop there. But announcing something like a media center device too ("just one more thing") would be just the kind of shake-the-rafters-and-hold-on-to-the-stock-price kind of occasion Jobs lives for. Besides, there was no other legitimate reason to switch to Intel in the first place if Apple WASN'T going to do this. More and more testing sites are showing that Intel's CPUs - even the dual core models - don't perform as well when compared to their direct competitor (AMD), let alone the PPC based stuff. Even Intel's power consumption advantages are shrinking with each new announcement from other CPU manufacturers as well.

However, when it came to hardware DRM, Intel was/is the biggest player out there, And as the story above shows, Intel’s ViiV is a much bigger deal than most people realize. We’re talking about Intel negotiating for content from all over the world for this thing. Plus, ViiV computers will sport Intel's top-of-the-line processors (which we know Apple is also getting) and a bunch of other technologies designed to make a home computer/digital media server as the center piece of the modern home. Simplification will become one of ViiV's big selling points, and the Windows XP Media Center Edition OS is going to run it.

I don't see how Apple could possibly let a challenge like that pass. Would Jobs seriously let Gate's Media Center be the only player in a market like this, especially since he can get the exact same hardware from Intel? No way. If Apple has access to Intel's content efforts too, and I'm sure they would’ve made sure of that before making any sort of massive switch to them, then it would seem that some steroidal induced DVR has to be in the offing from Apple. Announcing it in January will steal some of M$’s thunder to boot, since the article says the ViiV PC will debut in the first quarter of next year.

Jobs surely foresaw more success with a video iTMS model than he's currently getting, and maybe a DVR/Media Mac will free up the logjam. But regardless of whether it does or doesn't, he's got to use the only advantages Intel offers – and sooner rather than later. Otherwise the Macintel transition will be the biggest non-starters in the industry’s history.

A Mac mini in January that will dual boot into both Mac and Windows Media Centers. bwahaha.

Wow. How lame is a product name that you have to be told how to pronounce?

The old Greek guy makes sense to me. What he says plus the ability via the intel move to plug into windows technologies on a mac (even if it needs booting up Windows itself) if no mac centric alternative exists makes the intel move much more sense than any apparent superior chip technology, which I think we all know is in most aspects illusionary.

Some areas, especially gaming can never in the forseeable future at least, be expanded in the strictly Mac environment to match what is available to the Windows environment. As multi-media expands, this was bound to lead to other similar problems arrising threatening Mac expansion. Not only will Apple now be able to participate to a lesser or greater degree in these technologies, it will be able to offer the fall back of running some form of environment that can plug into them directly or indirectly using windows roots even if they are not directly supported within OSX.

LordRobin,

Yeah, like that stupid Apple company which had to tell us the OS X rhymes with OS pen.

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