Internal AT&T memos detail Apple iPhone 3G ad campaigns, crowd control, unbricking tool, more
Monday, June 30, 2008 - 12:49 PM EDT "A recent series of internal memos from AT&T to its Mobility staffers reveal a variety of preparatory measures ahead of next month's iPhone launch, including the deployment of an iPhone 3G unbricking tool, ongoing 3G network optimizations, regional advertising campaigns, and calls for part time crowd control, inventory runners, and floor coordinators," Katie Marsal reports for AppleInsider."Specifically, one memo issued late last week noted that all company owned retail stores would soon see their desktop systems updated with an icon (see full article) 'for the iTunes utility that will be used for unbricking iPhone 3G devices during the activation process,'" Marsal reports.
"The instructions support expectations that, at least in the case of sales at AT&T stores, each iPhone 3G will need to be unboxed and fully activated at the point of sale," Marsal reports.
"In a second memo... AT&T's vice president and general manager for the New England region... asked that employees consider adopting at least one additional four- to seven-hour shift during the weekend, as additional staff are needed to fill a variety of positions, including Crowd Manager, Greeter, and Floor Coordinator," Marsal reports. "Among the duties required of a Crowd Manager will be to 'coordinate efforts with Line Manager to ensure customers are iReady,' and set up stanchions to facilitate the queuing process."
Much more, including AT&T's plans for network optimizations and advertising, in the full article here.
[Thanks to MacDailyNews Reader "Predrag" for the heads up.]

Oh lovely. A nice greasy AT&T;rep fondling my new iPhone.