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Sat, Nov 21, 2009 - 06:25 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Investors push for ‘greener’ Apple
Friday, April 27, 2007 - 03:33 PM EST

Apple Store"An investment group plans to use Apple Inc.'s upcoming shareholder's meeting to press for greener products -- and is holding the company's arch-rival Dell as the benchmark," Aidan Malley reports for AppleInsider.

Malley reports, "Trillium Asset Management roused Apple shareholders to action on Thursday, calling on them to support a motion that would require that the Cupertino-based company outline a schedule for ridding its hardware products of toxic materials."

"The investment firm rekindled accusations that Apple has stalled on its commitments to environmental progress and urged that it scrap brominated flame retardants (BFCs) and polyvinyl chloride plastic (PVC), either of which can leak dangerous chemicals in the wrong circumstances," Malley reports.

"Such substances can be especially volatile in developing nations, where attempts to cannibalize the better components of junked PCs frequently triggers their release into the environment. Continuing to use these materials without a 'reasonable' timetable to eventually scrap them is both irresponsible and hypocritical, Trillian proclaimed," Malley reports.

Malley reports, "'Consumers have grown to expect more from Apple, a leader in product design and innovation,' Shelley Alpern, a VP at the firm, wrote in its call to investors. 'Are we falling behind in the arena of greening our products?'"

More in the full article here.

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Apr 27, 07 - 02:38 pm Comment from: djenurm

Who junks Macs?

Apr 27, 07 - 02:50 pm Comment from: BuriedCaesar

What, no MDN take?

Apr 27, 07 - 02:51 pm Comment from: Jim - TIV

Using Dell as a standard for anything just seems creepy to me.

Apr 27, 07 - 02:52 pm Comment from: animac

Apple already has green products :

http://www.apple.com/ipodnano/gallery/index5.html

Yeah, okay, that was lame.

Apr 27, 07 - 02:58 pm Comment from: gman

Amimac == hahahah, good one..you had me goin too!

Apr 27, 07 - 02:58 pm Comment from: Reasonable

I wish people would read <http://www.apple.com/environment> first before accusing Apple.

Apr 27, 07 - 03:01 pm Comment from: G-Spank

I have no problem with Apple getting more green. I own plenty of stock, and would be happy if it shed a few dollars to help future generations.

Apr 27, 07 - 03:05 pm Comment from: Buster

But Macintoshes are red, not green....silly gooses.

Apr 27, 07 - 03:06 pm Comment from: RePlay

Apple should refuse. I would rather see breakdowns of what is in the products right now, compared to all the other manufacturers. Then, if Apple is doesn't measure up, then fine, criticize them. All this "roadmap" stuff is just smoke and mirrors concocted by Greenpeace for publicity purposes, riding on Apple's coattails.

Apr 27, 07 - 03:06 pm Comment from: RC

Funny how Al Gore has been conspicuously silent on this issue. C'mon Al, don't let your worshipers down now, you're supposed to be the King of Green. Your silence wouldn't have anything to do with all of the money you rake in from Apple now would it??

Apr 27, 07 - 03:13 pm Comment from: ken1w

Ridiculous. Apple does not sell any products with a CRT (Dell does). Apple products last a long time. The are bought, owned, resold, owned again, resold, and so on for much longer. If you want proof, just go to eBay and look at the prices for used (even broken) Macs and iPods. The best form of recycling is to keep using the product. Apple's products are much less likely to be thrown away into a landfill, compared to the PCs from Dell and MP3 players that no one wants to keep. I hope Apple politely ignores this group of "investors."

Apr 27, 07 - 03:15 pm Comment from: x

Piss on the goddamn treehuggers. Go get a real job and a real life.

Apr 27, 07 - 03:32 pm Comment from: squarepeg

Apple isn't as bad, relatively, as Greenpeace makes out, but, like all their competitors, they don't have a very good green record. Why shouldn't they be a leader in this as they are in providing great products? Too bad they couldn't do it before getting this pressure from investors and any bad publicity it engenders.

Apr 27, 07 - 03:40 pm Comment from: Gandalf

Apple doesn't announce what it is going to do, it announces when it is done. All those other companies with targets that will likely miss, or bullshit about, spend money on PR junk rather than on making good products. As said above Macs stay in use for many years (last year I bought a three+ year old iBook on eBay because I needed a small portable for while) and that's many times better than junking after two or three years.

But PCBs are evil, they mess up the atmosphere big time too. Better quality manufacturing is required so that things won't catch on fire rather than smolder a bit (whilst releasing BFCs). All halides should be banned from mass produced products.

Apr 27, 07 - 04:01 pm Comment from: Rudge

Hey, I love my Mac and I like Apple, but they could definitely do more to improve their efforts in this area. Come on Apple, show the world how you feel about it.

Apr 27, 07 - 04:01 pm Comment from: LinuxGuy and Mac Prodigal Son

It looks like Greenpeace has learned from Microsoft how to run an astroturfing operation. Perhaps these activist bozos should rename their extortion racket "Greenpiece of the Action".

Apr 27, 07 - 04:05 pm Comment from: gorsh

The new macs will not be made from chemicals. They will be hand-made from ground-together fruit skins and recycled toilet paper, held together with a paste of congealed hippie body sweat and free range chicken s#*t. Go earth!

Apr 27, 07 - 04:22 pm Comment from: Huh?

I chain hundreds of old Macs together and toss them into the lake. They make great artificial reefs and the fish love 'em. Even Blinky.

Apr 27, 07 - 04:23 pm Comment from: boulderfrog

more damn fud.

good reading:
http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/A663D76C-DCED-442A-BD2E-6A557E98CA39.html

Apr 27, 07 - 04:33 pm Comment from: Rainy Day

This is such BS and as an AAPL investor, will vote against it. Apple is already very green. Greenpeace’s ratings are an utter sham. Sierra Club gives Apple a very high rating, Apple is among the very top vendors in the US’s EPA list of green companies (already much higher than Dell), and Al Gore sits on the Apple board (maybe that should tell these astroturffing idiots something).

Enough with the Green FUD already.

Apr 27, 07 - 04:34 pm Comment from: John C. Randolph

The overriding reason that Greenpeace is pulling this shit, is that Apple won't pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.

-jcr

Apr 27, 07 - 04:39 pm Comment from: Rainy Day

<a hrep="http://www.apple.com/environment/">Apple and the Environment</a>

Apr 27, 07 - 04:40 pm Comment from: Rainy Day

Oh rats. Can’t spell my HTML correctly today:

Apple and the Environment

Apr 27, 07 - 04:43 pm Comment from: Dave

Green this.... tree huggers....

Apr 27, 07 - 04:44 pm Comment from: Thorin

"which can leak dangerous chemicals in the wrong circumstances"

woulda shoulda coulda

The Air Force could accidentally set off one out of a big pile of nuclear warheads too, it could happen. As much as I want Apple to be well regarded in the global community, this seems a little silly.

Apr 27, 07 - 05:38 pm Comment from: macbones

PVC? Like the PVC in PVC pipes? Do they have a hard on for the plumbing industry too? If folks want to save the environment, why not put a real effort into causes that can make a tangible difference- like mandating efficient furnaces, a technology that is available and relatively affordable for new and upgrade installations? Like banning or making outdoor wood furnaces comply w/ efficiency standards? Like tariffing incandescent light bulbs & supporting fluorescent alternatives; the list of items that would make a significant (measurable) difference goes on & on. Waste generated by Apple computers is just not significant compared to other avenues. This is a campaign of distraction- blow out a candle while the curtains and walls are blazing.

Apr 27, 07 - 05:40 pm Comment from: Cubert

Apple's got 12.6 billion greens laying around some where.

Apr 27, 07 - 06:02 pm Comment from: Spark

@Huh?
"I chain hundreds of old Macs together and toss them into the lake. They make great artificial reefs and the fish love 'em. Even Blinky."

Blinky? That's what I named my original Mac Plus. Still have it. How many computers are so endearing that we name them. Or is it only me???? Have a great weekend all!

Apr 27, 07 - 06:52 pm Comment from: shawn

"Piss on the goddamn treehuggers. Go get a real job and a real life."

Really? You sound like someone who listens to Rush Limbaugh. I love how the first line for a person who cares about the environment is to "get a job." You act like only big business lovers have jobs. Sounds like you subscribe to the RNC newsletter and take all of their talking points so that you can "make a point." Guess what, speech writers aren't that smart, they just prey on human ignorance. You are a classic example.

So, I suppose my software job is not a real job huh? And I think my life is probably much more fulfilling than your bitter little disappointment.

See, what people like you fail to realize is that everything in the world is connected - while morons like yourself continue to push for the destruction of the planet, you're slowly killing yourself and your descendants. I actually probably wouldn't mind if they didn't make it considering all the idiocy you seem to possess and would unfortunately pass down.

People like you are making things worse because you think the world revolves around human beings and we're the only ones that matter. Well, we're not. And we're going to find out the hard way that's the case. Congratulations on keeping ignorance alive and well and making yourself look like nothing but an out of touch right winger.

Apr 27, 07 - 10:14 pm Comment from: marcos

Are these the same people that don't give a rat's ass about Dell or Lenovo or HP or MSFT?

Apr 28, 07 - 09:29 pm Comment from: boulderfrog

Shawn...

has anybody told you to fuck off today

Apr 29, 07 - 05:40 am Comment from: reshirk

shawn - stfu and get a job...nobody's killing the earth by usig macs, including Limbaugh

Apr 29, 07 - 01:15 pm Comment from: Big Al

The earth has survived several big astroid strikes. Impacts that would have wiped out all trace of humanity if they happened next week.

The earth will survive Apple's 2.5% market share.

Take your tree hugging elsewhere, we're all full up here.

Apr 30, 07 - 12:02 am Comment from: twilightmoon@mac.com

gorsh:
"They will be hand-made from ground-together fruit skins and recycled toilet paper"

Rolls of toilet Paper or single sheets?

Apr 30, 07 - 11:29 pm Comment from: Dave

This is abafukinglutely amazing--I cannot believe this shit. Let me get this right, the "investors--more like terrorists" make nothing, produce nothing, drive cars-that others make, they eat food-they don't make-yet they find the time to tell the rest of us how to run out lives, how make products "green"? have I got this right so far? And greenpiss, running around in their motorboats that spew oily gas in the water for the whales to drink-like toxic cocktails to toast at the "evil whalers" as they turn away in search of other prey? But alas, this is the crazyass world we live in, where those that prduce are routinely targeted--like clock work, by those who "think" that they are producing a better world, by doing nothing but making the rest of abafukinglutely misserable

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