iPhone app prices fluctuate as developers move to iPhone OS 3.0; Navigation apps gain pricing power
Thursday, July 02, 2009 - 12:46 PM EST"Ever since OS. 3.0, the latest operating system for the iPhone, launched on June 17, prices among the top 100 apps in the iTunes App Store have been fluctuating wildly as developers push out apps taking advantage of all the new features in the OS. Some of the new features we are starting to see in apps include push notifications, turn-by-turn navigation, cut-and-paste, embeddable maps, access to external accessories, search within apps, and subscriptions," Erick Schonfeld reports for TechCrunch.
"Mobile app distribution service Distimo just put out its June iPhone App store report... [and] the average pricing among the top 100 paid apps was pretty steady until the middle of the month, when developers started to test different price points. The most popular price for an app remained $0.99, but the month of June saw more top apps priced at $1.99, $4.99, and $9.99," Schonfeld reports.
"Distimo also breaks down pricing by category (see charts below). Medical apps command the highest prices by far (on average, about $8), followed by business, navigation, productivity, and reference (all averaging around $4). The category which benefited the most from the new OS was navigation, thanks to the turn-by-turn directions feature. On June 17, the average price among the top 100 navigation apps spiked by about $1. So it looks like navigation apps have gained some pricing power thanks to a the new OS," Schonfeld reports.
Full article, with charts and graphs, here.


And expect the app prices to go up even further.
Expect a lot of app developers to start monthly subscriptions too.
Nothing like that steady auto-deduction revenue stream coming in every month.