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Sat, Jul 04, 2009 - 09:36 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

iPhone halo effect should further boost Apple Mac sales
Thursday, July 05, 2007 - 03:56 PM EDT

With the iPhone's dramatic success "it's pretty difficult to bet against Apple going forward (If you have any good reasons why, we'd like to hear them). And to add to the good news, just in case you forgot, Apple is not a one trick pony," Ant & Sons writes for SeekingAlpha.

"That is why the bulls can also run with the latest consumer PC survey out from ChangeWave Research which cited a halo effect that could accelerate the momentum in earnings growth. For those of you who don't remember what it means from your undergrad management class, the halo effect occurs when the positive qualities in one thing gives rise to the perception of similar qualities in related things. In other words, tremendous iPhone sales will result in a bump up in sales of Apple computers," Ant & Sons writes.

Full article here.

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Jul 05, 07 - 03:59 pm Comment from: ron

No Kiddin'.

Jul 05, 07 - 04:01 pm Comment from: Moo

yeah just wait til they start putting touchscreens on all the new Macs.

btw Apple, isnt it about time to give me my tablet I've been asking for?

Jul 05, 07 - 04:03 pm Comment from: JAYGEE

Would people be able to afford Macs after paying for the iPhone?!

Jul 05, 07 - 04:04 pm Comment from: Ragu

Yes lets do it again

Jul 05, 07 - 04:05 pm Comment from: MB

Dude I just want an IMac update already. Luckily the IPhone has taken my mind off wanting a new desktop for a little while.

Jul 05, 07 - 04:07 pm Comment from: Dion

"Would people be able to afford Macs after paying for the iPhone?!"

Sure. I earn enough $ to buy an iPhone every day. There are millions of people who make more than that. Quit being a loser, get off your ass and make some money.

Jul 05, 07 - 04:11 pm Comment from: The Other Steve

This time, the halo effect will penetrate big business to a greater degree. iPhone isn't perfect for all business yet, but updates should take care of that.

Jul 05, 07 - 04:11 pm Comment from: Twisted Mac Freak

" . . . get off your ass and make some money."

Hey now, I make good money sitting on my ass.

Jul 05, 07 - 04:12 pm Comment from: ron

What Dion wrote, times 2.

Jul 05, 07 - 04:12 pm Comment from: Mr. Peabody

@Moo

I wonder... If they're going to start putting multi-touch screens on portable computers it would begin to make a lot of sense that they'd also design a tablet type device to go with it, or at least a laptop where the screen can be rotated 180 degrees and laid flat on the bottom half of the computer.

Jul 05, 07 - 04:14 pm Comment from: No Squirt For You

"This time, the halo effect will penetrate big business to a greater degree."

And when that happens, I picture Enderle curled up in a ball in the corner of his office, on the floor, still in his pajamas and sobbing quietly to himself for days at a time muttering "doomed" over and over.

Jul 05, 07 - 04:14 pm Comment from: loganson

People have got to begin to realize that the iPod was not a fluke, but a typical effort from Apple. The iPhone just adds that much more proof that people have been living with less than they could or should settle for.

Jul 05, 07 - 04:17 pm Comment from: NSFY

"The iPhone just adds that much more proof that people have been living with less than they could or should settle for."

AMEN, BROTHERS & SISTERS ! ! !

(And nicely said, loganson.)

Jul 05, 07 - 04:17 pm Comment from: Mr. Reeee

I'm with you Dion!

If you compare the iPhone vs. smartphones... they're really NOT comparable... the iPhone is actually a pretty good deal for what you get. Even AT&T;'s monthly plans are pretty good.

FOUR devices in one! Vs. 2 or 3 in the others.
Phone, PDA, iPod and internet device. How many of the others have Wi-Fi?

As a music player, the iPod can't be beat. Between the ITS Aa nd the iPod accessory ecosystem, choices are vast. The Treo, Blackerry, Sony Ericsson and Nokia devices can't make such claims.

Jul 05, 07 - 04:18 pm Comment from: Tremor

"Would people be able to afford Macs after paying for the iPhone?!"

Uh, considering most people use credit cards (or other interest based schemes) on large purchases like computers, why wouldn't they? Just because everybody doesn't have the cash to pay for it all up front doesn't mean they are shut out... The same can be said for the iPhone. I'd wager that a significant percentage of the people (the ones who weren't smart by saving up in advance) who bought the iPhone didn't have ability to pay for the whole thing up front and opted to put it on plastic and pay it out over a couple of months at a premium.

Jul 05, 07 - 04:18 pm Comment from: JT

Obviously Mac sales won't benefit from existing Mac users buying iPhones, but what about windoze iPHone buyers? I'm sure Apple knows how many iPhone activations were with Mac iTunes vs windoze iTunes, but is there any way for mere mortals to get those numbers?

Jul 05, 07 - 04:25 pm Comment from: @ Moo

Why in the world would you want a touch screen on a laptop or desktop computer?

It would be very tiring to use for more than a short while and you would very quickly revert back to using a mouse or trackpad.

The touch screen is an obvious input solution for the iphone or for a display in a kiosk or applications such as that but to use it routinely on your computer is an extremely dumb idea!

Jul 05, 07 - 04:26 pm Comment from: DD

I've always wanted an iPod, but I've never bought one. I've never owned a cellphone either. (Think of all the money I've saved.) This could be the one for me, once they sell this product in Canada.

Jul 05, 07 - 04:34 pm Comment from: Twisted Mac Freak

Does the Zune have a horn effect?

Moo.

Jul 05, 07 - 04:40 pm Comment from: breadman

Mr. Dvorak, Enderle, Thurrot,

We're all waiting for your enlightened advice on this matter, please. Apple is on tear lately and ever since we followed your recommendations to avoid Apple, we've lost a lot of money.

We need to hear from all of you soon, 'cause this is causing so much grief. We need your soothing, calming voice of reason in this troubling time.

From: Confused Investors and Certified Apple Bashers

Jul 05, 07 - 04:48 pm Comment from: Jooop

@@Moo: You mean, why would you want a touch screen on desktop or laptop computers AS WE KNOW THEM. Don't put it past apple to re-invent the desktop or laptop computer around a practical touchscreen.

Jul 05, 07 - 04:50 pm Comment from: BIG MAC ATTACK

Just curious, Dion. Is your last name Sanders?

Jul 05, 07 - 04:50 pm Comment from: ken1w

It's amazing that product that's been out for less than one week can be said to have a "halo effect." Another first for iPhone...

Jul 05, 07 - 05:09 pm Comment from: DLMeyer

I'm with ken1w in wondering at the supposed "Halo Effect" of a device nobody outside of Apple has seriously explored yet. OK, there are hundreds of thousands of thrilled users. Will they be quite so thrilled by the time Leopard ships? There will be maybe four million more of them, but will they all be pleased pink?
I expect so. Except, perhaps, those who have heard the rumors of iPhone v 2.0 wink I expect there will be a positive Halo Effect on Mac sales, and that it will glow over into the Enterprise. It's just a little early to be commenting on it.

DLMeyer - the Voice of G.L.Horton's Stage Page Pod-Cast

Jul 05, 07 - 05:27 pm Comment from: Dave

Only if Apple starts keeping Macs current, which they haven't been lately. :(

Jul 05, 07 - 06:39 pm Comment from: Cubert

As I posted on Saturday (one day after iDay), I saw 3 people in the King of Prussia Apple Store who bought an iPhone on Friday and were back on Saturday to buy a Mac because of how impressed they were with the iPhone.

Jul 05, 07 - 07:19 pm Comment from: Chris

The beautiful thing about the halo effect for Apple is that once people start accepting that Macs might be better than what they've been using, they'll start using Macs and conclude that they are in fact better. There's no going back after that!

Jul 05, 07 - 11:58 pm Comment from: Altos

OS X's desktop metaphore needs some major improvements (reinvention) to make it as far ahead of Windows as the iPhone is ahead of other phones. Redmond imitators have put just enough smokes and mirrors in their OS to fool the average customer into thinking that Macs and Windows PCs are similar enough. (this is unfortunate but your average user will fall for it).

Some major differenciator is in order here to really trigger a mass movement of people to the Mac from an iPhone halo effect.

MDN Magic word : last ... as iPhone competitors will not.

Jul 06, 07 - 10:36 pm Comment from: AppleJack

I see a lot of complaints over the lack of upgrades to Apple platforms. I also read a recent review about how the new "true" quad-chip from AMD seems to be a day-late and a dollar-short. They seem to have limited the processor speed, probably due to heat issues. In the meantime, the article's writer noted that it was 65 nanometer technology, . . . which now is old hat, since Intel has the Pennryn already in production.
Does that say anything to you?

Jul 07, 07 - 06:34 pm Comment from: spiros manolidis

a large number of doctors / surgeons like myself are locked into blackberrys and dells for everything we do at work.
in fact, a tablet mac driven the way this phone does, would be a gift for the medical profession.
iphone derivatives of various sizes could drive all sort of medical applications and if it is not done by apple, someone in the pc world will copy and continue to force us to use explorer and xp or vista

Jul 10, 07 - 10:27 am Comment from: =D

haha zune "horn" effect

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