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Sat, Jul 04, 2009 - 09:48 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

iSuppli: iPhone used far more for Web surfing, email, and music than other mobile phones
Thursday, April 03, 2008 - 12:23 PM EDT

"US iPhone owners are spending their time enjoying all its capabilities – voice, data communications and multimedia entertainment – rather than exclusively using it for traditional voice calls, according to a latest consumer survey by research firm iSuppli," Eric Mah reports for DigiTimes.

"Owners of all types of mobile handsets use their phones for voice communications 71.7% of the time, according to research from iSuppli's ConsumerTrak survey of US residents," Mah reports. "In contrast, iPhone owners spend just 46.5% of their time with the product engaged in voice calls."

"US consumers said they spent 12.1% of their iPhone usage time accessing the Internet, a stark contrast with 2.4% for all mobile phones on average. Furthermore, iPhone owners spent 11.9% of their usage time listening to music or other audio, compared to just 2.5% for all mobile handset users," Mah reports.

Mah reports, "'This usage pattern shows Apple has succeeded in producing a true convergence product that consumers like to use for multiple purposes,' said Greg Sheppard, chief development officer for iSuppli. 'Apple has come as close as anyone to achieving a balanced convergence in mobile-handset features and usage.'"

"iSuppli's ConsumerTrak survey revealed iPhone users also spent more time emailing than all users on average, with owners spending 10.4% of their time on this task, as opposed to 2.8% for all mobile-phone subscribers," Mah reports. "In spite of having only limited corporate IT support so far, the speed (via Wi-Fi) and ergonomics of the iPhone are compelling users to access their personal email more frequently."

More in the full article, including chart with survey results, here.

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Apr 03, 08 - 12:34 pm Comment from: Jay-Z

That's because these capabilities are actually usable for a change.

Apr 03, 08 - 12:40 pm Comment from: 84 Mac Guy

Nothing I hate more than to have my music fade out when a call comes in on my iPhone. My usage figures are probably:
10% - phone
20% - internet
5% - Google maps (especially traffic)
5% - weather and stocks
10% - email
50% - music and audio

Apr 03, 08 - 12:42 pm Comment from: ChrissyOne

My talk-time percentage is a lot lower than 46%. I do talk on my iPhone, but I use it for email, music, and web surfing (in that order) far more. I don't think of it as really being a phone. It's not. It's just a little computer with a modem.

Apr 03, 08 - 12:43 pm Comment from: ChrissyOne

Oh yeah, I use Google Maps quite a bit. Probably #2.

Apr 03, 08 - 01:08 pm Comment from: I'm a bad, bad boy

05% - phone
15% - internet
05% - google maps
05% - weather and stocks
20% - email
15% - music
05% - video
30% - THIRD PARTY APPS

Apr 03, 08 - 01:15 pm Comment from: Cubert

@C1,

"Oh yeah, I use Google Maps quite a bit. Probably #2."

Looking for those shoe stores, huh?

Apr 03, 08 - 01:38 pm Comment from: duh

this is stupid of course iphone users use more compared to all other phones most don't have the capabilities... how about we do a comparison showing only smart phones i think we would get different results

Apr 03, 08 - 01:44 pm Comment from: HotinPlaya

People still do not get it

Just saw Fox News talking about the new "Sprint" iPhone killer coming out this summer, how it has better features than the iPhone, yadayada

and never talk about the user interface, "its the sift ware ass h**s

and when these catch up jerks do come out, most likely we will be on the next version of the iPhone

Apr 03, 08 - 01:46 pm Comment from: lurker

Wow. I've been stalling on iPhone. I wish the shoe would go ahead and drop with whatever is coming next. I have got to have one of these. Sprint reconfigured their system recently, so I have to get a new phone. It just isn't going to be Sprint, with a new contract. I wish these corporate wireless fools would just get the fact they sell a unique way to connect to the global data stream and nothing more. Not ringtones, not TV services, not SMS at ten cents a go, not the privilege of downloading pictures from my phone (mobile computer with voice capability). If they would get it and focus, user traffic and device capability would blossom.

Apr 03, 08 - 02:04 pm Comment from: iWill

The iPhone is my pocket computer. I use it for everything. It just happens to have a phone too.

Apr 03, 08 - 02:41 pm Comment from: El Guapo

I use it 90% for audio/video and the other half for voice calls

Apr 03, 08 - 03:28 pm Comment from: DLMeyer

I was talking to one of the techs at the garage when computers came up. He's an agnostic, but his buddy at the next desk ... SHE was a rabid Mac fan. And had a Jail-Break iPhone to prove it. "AT&T sux!" Yeah. Told her I had a cell phone, she said it doesn't do all the things the iPhone does. "But it does everything I need to do with it". "Yeah, I used to think that, too."
Then another tech came in - the Windows fanatic - and the war started. I ran for the cover of the showroom. Told the salesmen about the new version of the TSX coming "soon" ... nobody told THEM. wink

Apr 03, 08 - 09:10 pm Comment from: bobchr

@ duh, don't think you'll see a big difference. Most of the executive set don't have time to punch out emails on tiny keyboards unless it's a dire emergency mainly meant for reaqding and phoning back when you have time and a good signal. Other smart phones rely on GPS rather than google maps and don't usually give traffic info unless you're paying extra per month for that. Use to have a Mot Q myself, lousy web browser either gave you a usless mobile web page or a page that was 6' by 12' to scroll thru. So unless it's tightly targeted web apps most other smart phones are a dog in this area and don't encourage that type of usage no matter how fast the network in. Finally let's face it The Iphone / Touch is about the optimal small screen for media and it has the ipod heritage, nuff said? My old boss with his Blackberry on Sprint/Nextel network a year ago was constantly calling tech support.

Apr 03, 08 - 10:32 pm Comment from: bajag2

Phone 60%
Email 25%
Web 10%
Pictures 4%
Maps .5%
iPod .5%

Looking forward to a document reader so I don't have to save the emails with the documents I need to frequently look at.

Apr 04, 08 - 02:45 pm Comment from: Ampar

"I use it 90% for audio/video and the other half for voice calls"

Now THAT is funny!

On the one hand I use it for music. On the other for watching video. And on the other hand . . .

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