It’s official! Apple this evening sent out email invitations to the media to attend a special event at Moscone West in San Francisco on September 5th at 10am PDT.
“The Beat Goes On,” is a song released by Sonny and Cher in 1967. The phrase also appears on Sonny Bono’s tombstone.
In addition, and perhaps more relevant to Apple’s event (let the speculation begin), the phrase also appeared in The Beatles final press release, issued April 10, 1970:
Spring is here and Leeds play Chelsea tomorrow and Ringo and John
and George and Paul are alive and well and full of hope.
The world is still spinning and so are we and so are you.
When the spinning stops — that’ll be the time to worry, not before.
Until then, the Beatles are alive and well and the beat goes on, the beat goes on.
The albums depicted in Apple’s Cover Flow-inspired invitation artwork (from left to right):
• Keane – Under the Iron Sea
• The Flaming Lips – Yoshimi Battles The Pink Robots (Thanks “slayerfran” and “jtmportland”)
• Beastie Boys – The Mix-Up
– Apple’s iPod silhouette artwork with “September 5” text
• MIKA – Life in Cartoon Motion
• Jack Johnson – In Between Dreams
• Sonic Youth – Rather Ripped (Thanks “Tribhanga”)
It’s been rumored that Apple will use the event to debut next-gen Mac OS X-based iPod(s), add TV shows and feature films to iTunes Stores outside the U.S. (UK, France and Germany are the most likely candidates), and perhaps “One more thing.”
For those inclined to some sleuthing: the first songs from each album on Apple’s iTunes Store (in the same left to right order) are as follows:
Atlantic, Fight Test, B for My Name, Grace Kelly, Better Together, Reena
The top songs from each artist on Apple’s iTunes Store (in the same left to right order) are as follows:
Somewhere Only We Know, The W.A.N.D., Fight for Your Right, Grace Kelly, Upside Down, Kool Thing
So, obviously, Grace Kelly will be there. 
My pocket book is about to lose a bit of weight…
NEW IPOD HERE I COME!
que “endless chord”…
The advert is a picture of Cover Flow… could be a sign. Do you think the new iPod has coverflow ability?
Nah, Charles Ives’ “Unanswered Question” …
I’m still hoping Paul finally releases Carnival of Light.
MW: ‘british’
Leopard please. I have enough screen shots.
The Beat Goes On is also the title of Madonna’s new song, produced by Pharrell
The second album from the left is:
The Flaming Lips – Yoshimi Battles The Pink Robots
“Yoshimi Battles the Pink Robots” by The Flaming Lips… unnamed cover on the left
slayerfran u beat me to it! Awsome album
I wonder why this event is on a wednesday… I thought Apple always announced things on Tuesdays.
I hope it doesn’t have a glossy screen
sorry i am just kidding
Sonic Youth “Rather Ripped” is the last one on the right.
“Ohh.. One more thing. We are going to be offering a Leopard DVD capable of running on non-Apple hardware. If there’s users that don’t want our computers, they should still be able to run OSX.”
One can dream, right?
@Marshall,
Because Monday is Labor Day. It’s not Tuesday that Apple likes, it’s the fact that its removed from the weekend by 2 days.
I’m still hoping Paul finally releases Carnival of Light.
On top of it all, you’re a Beatle nerd – fantastic!
Anyone who’s curious, here’s a write-up on the track:
http://abbeyrd.best.vwh.net/carnival.htm
Yay. Just yay.
“The advert is a picture of Cover Flow… could be a sign. Do you think the new iPod has coverflow ability?”
I think it would be pretty odd if it didn’t. Finder has Coverflow (well, sort of). iPhone has coverflow. iTunes has coverflow. It would be strange if this new iPod doesn’t. They don’t even need to make it touchscreen to do it, either, a scroll wheel would work.
I just hope the One More Thing… is a new mac tower/mini-tower situated in the $1800-2200 range, but I’m sure I’ll be disappointed again. For the first time I can remember, I don’t really want any of the macs Apple has available. I mean, a Mac Pro would be nice, but not at the price it is.
Nothing of interest for me. I use an ipod until it dies or has no capacity left. The iTunes store is just too expensive in the Land of Oz.
Now a new iMac and Leopard at the end of the year is a definite buy!
However, anything that Apple does that improves their bottom line, market penetration and doesn’t screw their customer base is just fine by me.
Gentlemen, start your rumor engines!
Based on past results, most of what you hear about new iPods in the coming days will prove inaccurate, driven by ineptitude.
@ one more thing: Dream on! (as they say)
@Walter Chillum
“The iTunes store is just too expensive in the Land of Oz. “
So out of interest what store, do you use? here in the – Sunburnt country.
I love a sunburnt country,
A land of sweeping plains,
Of ragged mountain ranges,
Of droughts and flooding rains.
I love her far horizons,
I love her jewel-sea,
Her beauty and her terror –
The wide brown land for me!
Dorothea Mackellar
Where are the good deals?
keep delivering so i can get back to buying more shares. i dumped everything recently
“I just hope the One More Thing… is a new mac tower/mini-tower situated in the $1800-2200 range,”
There is a Mac tower in the 2200 range- configure with a 2 gig processor. $2200- even. That’s really a capable machine for most people. Oh, you want the 2.66 for that price? Well, as always you get what you pay for.
I hope the Beatles are a part of it, and I hope they actually do a new official “re-master” job on the original recordings….
If anyone has ever heard the unofficial Dr. Ebbetts re-mastering of the Beatles’ albums, they totally blow away (by a large margin) anything Apple has released on CD. Super clean with every little detail in the recording – things you never heard before..
Come on Apple(s), do it right…