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Thu, Jan 08, 2009 - 09:12 AM EST  —  AAPL: 91.01 (0.00, +0%)  |  NASDAQ: 1599.06 (0.00, +0%)

iTunes Store ad debuts featuring Coldplay and Apple’s dad (with video)
Wednesday, May 21, 2008 - 02:09 PM EST

Apple has begun airing a new television ad for the company's iTunes Store featuring the band Coldplay and lead singer and pianist Chris Martin (and father of Apple Martin).

The ad highlights the upcoming release (June 17th) of Coldplay's new album, Viva la Vida (Viva la Vida or Death and All His Friends) exclusively on Apple's iTunes Store:

Direct link to video via YouTube here.

See the ad in higher quality via Apple.com here.

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May 21, 08 - 01:16 pm Comment from: bildad

Much better viewing experience on Apple's site

May 21, 08 - 01:18 pm Comment from: Macintosh

I don't understand MDN's title on this article... Cold Play and Apple's Dad? Huh?

May 21, 08 - 01:21 pm Comment from: R2

I thought Steve Jobs was in the commercial.

May 21, 08 - 01:21 pm Comment from: Tired of Retards

Macintosh,

What part of "father of Apple Martin" don't you understand?

And it's "Coldplay," not "Cold Play."

May 21, 08 - 01:26 pm Comment from: 3rdKidney

"What part of "father of Apple Martin" don't you understand?"

I don't get it either. I'm not a Cold Play fan so a little help here might clear things up.

Thanks

May 21, 08 - 01:27 pm Comment from: Darkness

Actually, when I saw the headline I thought it was going to be Justin Long's dad... in other words, "Hello, I'm a Mac. And I'm Mac's dad".

Of course, if someone was going to play a Mac Daddy who could they possibly get? wink

May 21, 08 - 01:31 pm Comment from: Macintosh

@ Tired of Retards:

That's why I use retards like you to explain it to me. I can then devote my valuable brain power to more important things.

May 21, 08 - 01:33 pm Comment from: Ottawa Mark

Chris Martin and Gwyneth Paltrow's first child was a girl they named "Apple"...sheesh, people, if you're that thick, try Google before looking completely foolish...

May 21, 08 - 01:34 pm Comment from: Spark

It is Apple Martin, father of ColdPlay's Chris Martin. MDN's headline is worded wrong.

May 21, 08 - 01:35 pm Comment from: Spark

... SON of ColdPlay's Chris Martin.

Sorry.

May 21, 08 - 01:37 pm Comment from: Macintosh

@ Ottawa Mark:

Sorry, I have a life. I don't read about what other people name their children.

May 21, 08 - 01:37 pm Comment from: SloDay

who the hell are Chris Martin and Gwyneth Paltrow?

And Google? Never heard of it!

May 21, 08 - 01:41 pm Comment from: blast

daughter of ColdPlay's Chris Martin

Spark will feel a little more sorry

May 21, 08 - 01:44 pm Comment from: Ottawa Mark

@Macintosh
Hmmm...do you have dialup access? You have time in your "life" to complain about MDN's joke, but not enough to Google three or four words together? Hmm...not to mention time to swipe back at other people...[removed]void(0);

May 21, 08 - 01:45 pm Comment from: Ampar

And their second child is Moses Martin. But if there's a third, there's still a chance for Pixar Martin. Doubtful, but you never know.

May 21, 08 - 01:52 pm Comment from: yomomma

You know how I know Apple's gay?

No, because of a survey that says they are.

May 21, 08 - 01:53 pm Comment from: Macintosh

Blah Blah Blah... and Blah.

May 21, 08 - 02:09 pm Comment from: Webbyswim

everyone here are a bunch of retards. it's a commercial. get over it.

May 21, 08 - 02:12 pm Comment from: Blue Dream

I thought the mix of the last year style silhouette and regular video was very cool and defines this years in between new style. Everyone will copy this, just wait.

May 21, 08 - 02:14 pm Comment from: Steve P.

I have to agree with those user who where confused on the headline. It's not like the band is called Chris Martin and Coldplay, it's just called Coldplay. Chris Martin is just the lead singer. The whole Apple dad thing is just a confusing way to throw in the word "Apple" in the headline.

Nuff said...
your jobs!

May 21, 08 - 02:15 pm Comment from: Blue Dream

I would have left the contrasting iPod white headphones in there, though.

May 21, 08 - 02:17 pm Comment from: James

Coldplay sux.

May 21, 08 - 02:40 pm Comment from: Dev Singh

I love Coldplay.

May 21, 08 - 02:51 pm Comment from: Ampar

"it's a commercial. get over it."

True, but if it started showing up on Zunes, I'd have to laugh my ass off.

May 21, 08 - 03:03 pm Comment from: Asmodeus

They could have picked a better band.

Like that sockpuppet Triumph the Comic Dog says, "I liked you better when you were U2."

May 21, 08 - 03:16 pm Comment from: bwilson

the colors look really gorgeous! stunning spot!

May 21, 08 - 03:20 pm Comment from: bwilson

here's the direct link in Apple's site...

http://movies.apple.com/movies/us/apple/ipoditunes/2008/ads/apple_ipoditunes_sonic_20080520_r560-9cie.mov

May 21, 08 - 03:36 pm Comment from: Amos

Excuse those of us who do not keep up with the personal lives of performers we hardly listen to, let alone the names of their young (?) children. But what do I know, I listen to music by dead African-Americans and watch B&W;movies.

May 21, 08 - 03:54 pm Comment from: ndelc

That's one of the best ads yet.

May 21, 08 - 03:59 pm Comment from: Ampar

"But what do I know, I listen to music by dead African-Americans and watch B&W movies."

There's also a few excellent B&W movies with now dead Americans set in Africa.

Like this one:
http://www.imdb.com/title/tt0043265/

May 21, 08 - 04:29 pm Comment from: triad

Yeah Coldplay are awful, but the guy who comments under Macintosh• is a complete prick.

May 21, 08 - 04:38 pm Comment from: G4Dualie

I just bought the song! Give a penny to Apple's college fund, k?

Oh, and I totally agree with ndelc. That ad obviously capitalizes on technical video expertise available to Apple. By the same token Apple will capitalize on the ad too, just like her dad as well as her namesake.

I want to learn that video technique as well as the song!

May 21, 08 - 05:01 pm Comment from: G4Dualie

I guess I should ask...

Is that Shake? That is Shake, isn't it? If so, I have some new filters to look forward to in the next upgrade.

May 21, 08 - 05:25 pm Comment from: G4Dualie

They could have picked a better band.

Like that sockpuppet Triumph the Comic Dog says, "I liked you better when you were U2."


Now we have the Comic Dog to thank for making your lips move. Man! The thought of Comic Dog's body buried up to his neck in your ass is something I don't want to look at. Unless you have an original thought

Please go away.

I'm not real crazy about Coldplay fans, who can be a lot like some of the apple fan boyz around here, but think even less about either's detractors.

Coldplay detractors come across to me like Apple-bashers who unwittingly resort to misinformation when making comparisons to their own lot in life because they don't know any better or they're too lazy to see for themselves.

The band can stay.

Besides, a better band than what? Can you elaborate?

May 21, 08 - 07:11 pm Comment from: editorial content

I'm not real crazy about Coldplay fans, who can be a lot like some of the apple fan boyz around here, but think even less about either's detractors.

So if I say I don't like a band I am a "detractor?" You have way too much invested in your defense of this "coldcream" band.

My honest associations with the sound is a more popish, melodic U2. -So there.

Now there's two of us that think so and now, not only are we detractors of this band "coldcuts," but together, we are also a conspiracy.

May 21, 08 - 09:02 pm Comment from: G4Dualie

"So if I say I don't like a band I am a "detractor?"

That's quite a leap. You coldsweat haters are all the same. You're everywhere. Look at you! You're now here in a Mac news forum bashing coldduck. What's next apple bashing?

fsck the band, you, and your co-conspirator. I'm more interested in the process and technology behind the video itself, the music is an afterthought making coldplay twice removed so you don't even matter.

May 21, 08 - 09:45 pm Comment from: I Should Work at Apple

It's funny that Apple made a commercial with this exact song. I downloaded the song a while back when it was first available and when I was listening to it I thought to myself ---- this song should be used for the next iTunes commercial. I thought they might use it because its a unique, catchy song like the rest they've used in the past. However, I was skeptical because Apple usually doesn't choose songs and bands that are already popular and well-known.

May 22, 08 - 08:24 am Comment from: SKY LARK

Coldplay or U2 - whatever! each of these bands bring on the necessary vibe' when the time is right.
-

Bitch'n at MDN just because you don't get the gist of the joke and or the play on words is ludicrous, see it as a chance to further your knowledge, notwithstanding, that it is in this particular case it is a subject of miniscule importance, but that isn't the point.
- our brains are constantly being assailed with useless details, particulars, facts, figures, statistics and data everyday, like reading MDN ... No offense.

Obviously prior to the web, an understanding of a witticism or learning about vital facts regarding say ... cancer or individual rights might have taken a long while to appreciate, whereas these days, trite or not so trite information can be discovered within seconds on the Web - make a personal effort and always learn to separate the wheat from the chaff.

May 22, 08 - 09:34 am Comment from: jtc

@Webbyswim

Hey retard its "everyone here is a bunch of retards" not "everyone here are a bunch of retards" at least use proper grammar when calling others retarded.

@yomamma

huh???

May 22, 08 - 01:51 pm Comment from: 7over

@webbyswim
"everyone here are a bunch of retards."

Diss'ed yourself twice in one sentence. You got skillz!

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