JupiterResearch: Apple’s iPod will dominate for foreseeable future; Microsoft’s Zune insignificant

“Apple Computer Inc.’s iPod will dominate the digital media device market in the next 12 to 18 months even as Microsoft Corp. introduces a competing music player, according to a JupiterResearch report,” Dina Bass reports for Bloomberg News.

Bass reports, “The iPod won’t lose ‘significant’ sales among U.S. portable media device users, who will grow from 37 million this year to 102 million in 2011, New York-based JupiterResearch said. The company forecast the total number of players in use in the U.S. to rise to 196 million in 2011 from 62 million.”

“Apple has sold more than 67.6 million iPods since it introduced the device five years ago, giving it a 77 percent market share, according to NPD Group Inc. in Port Washington, N.Y. Microsoft, whose strategy of working with partners has failed to produce a device with more than 10 percent of the market, is releasing its own player later this year called Zune,” Bass reports.

“‘Zune version one isn’t going to have a very big impact on the market,’ said JupiterResearch analyst David Card, who worked on the report with Michael Gartenberg. ‘There’s nothing on the horizon that looks like a game changer.’ Zune doesn’t have many features that aren’t available on the iPod, Card said. The main one, a wireless connection to other Zune machines for sharing songs, isn’t that compelling, he said,” Bass reports.

Full article here.

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9 Comments

  1. not first but close to the top.

    hoping that MS gets a whuppin on this one. and i wonder how long it’ll take for people to discover that the sharing feature is nothing but needless crap.

    MW: john
    “Okay, who left the brown Zune floating in the john??”

  2. Curious, I hadn’t seen it anywhere, but if a online service were offer DRM free music, it should play on an iPod, correct?

    If so then governments can’t claim anti-trust. Even still many distributors and retailers offer CDs, etc… that can be converted to play on any digital music player including the iPod.

    Way off topic I know, just a thought that occured to me. Probably covered earlier.

  3. The Zune won’t be insignificant, it will steal SIGNIFICANT market share from all the other iPod wannabes and screw up their marketing even worse before MicroSlop withdraws from a market in shambles.

    iPod will be left untouched, in fact it will gain a little more world market share in the process. Thanks MS.

  4. “iPod will dominate the digital media device market in the next 12 to 18 months”

    The way things are going, try the next 12 to 18 YEARS. It’s only been 5 years since the iPod’s release, and Apple is not done innovating. The Nike device shows that iPod can become not just a media player, but the brains, storage, visual feedback, and user input “hub” for a wearable computer platform. Once the “iPhone” wireless capability takes hold, there will be no stopping iPod. Isn’t that why Steve Jobs decided to call it “iPod” instead of some name the implied it’s music player?

    That was probably the plan from the start. Make it popular with music so that millions of customers are “wearing” the device every day. Then slowly add capabilities until it becomes the indispensible component of a wearable computer that goes way beyond just being a media player.

  5. “The Nike device shows that iPod can become not just a media player, “

    Philips did this with Nike first a few years ago.

    “slowly add capabilities until it becomes the indispensible component of a wearable computer that goes way beyond just being a media player.”

    That’s happening, but in the cellphone space, not the iPod space and by other companies, not Apple.

    After 5 years iPod’s still fundimentally an mp3 player, while over that time cellphones have become GPS Mapping-PDA-Email-Organizing-Spreadsheeting-Wordprocessing-VoiceRecording-VideoPlaying-InstantMessaging-WalkieTalkie-Camera-MP3Players which can also make phone calls.

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