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Thu, Jan 08, 2009 - 08:59 AM EST  —  AAPL: 91.01 (-2.01, -2.16%)  |  NASDAQ: 1599.06 (-53.32, -3.23%)

KPCB begins funding companies with $100 million iFund for Apple iPhone, iPod touch development
Tuesday, May 27, 2008 - 01:42 PM EST

"Apple won't crank up the hype machine about all the new things an iPhone can do until its Worldwide Developers Conference on June 9, but here's a small taste of what's in store: finding things to do in the neighborhood when you're at a loss," Peter Burrows reports for BusinessWeek.

"That's the idea behind Pelago, the first company funded by Kleiner Perkins Caufield & Byers as part of the $100 million iFund the venture capital firm announced in March at Apple's last big iPhone event. Pelago's software, called Whrrl, ties the mapping capabilities of the iPhone and other smartphones with the ability to find information about places where you, your friends, or anyone has been," Burrows reports.

"Apple's approach was to make it easy for any Mac developer—and there are millions of them—to create iPhone applications. While Kleiner Perkins is encouraging its iFund companies to create apps that run on many kinds of smartphones, KPCB partner Matt Murphy says Apple holds a huge advantage in this regard. 'Good luck finding a platform that has the same rabid developer base,' he says. Better yet, Apple will distribute developer's creations to the iPhone-owning public via the soon-to-open AppStore. While Apple will keep 30% of every dollar in sales, that's a better deal than many carriers give, with far less hassle and expense in landing one-off deals," Burrows reports.

"The venture firm has received submissions from 1,700 startups that hope to raise money via the iFund. So far, it has only funded Pelago and iControl, which makes a home automation application that would give iPhone users remote control over air conditioners, lighting, window shades, and so on. Murphy says the venture firm has extended an offer to one more startup, and is seriously considering another 10," Burrows reports.

Full article here.


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Reader Feedback: ( = registered)

May 27, 08 - 12:44 pm Comment from: Dead muslim

as always....

May 27, 08 - 01:07 pm Comment from: R2

These applications are going to blow everyone away.

iControl reminds me of the Delphi concept app that lets you monitor and control practically everything in your vehicle.

http://www.autoblog.com/2008/01/08/delphi-concept-controls-your-car-through-iphone/

June is only the beginning. Imagine what the store looks like this winter after the big games in September, after the 3G iPhone has expanded the user base by millions and more developers are scrambling to get in on the action. And who knows what Apple plans to do with the iPod touch.

May 27, 08 - 01:24 pm Comment from: Macintosh

I am waiting to see what Apple comes up with themselves... Such as a remote control app for Apple TV!

Using the iPhone's keyboard to search on Apple TV is going to be awesome!

May 27, 08 - 02:09 pm Comment from: Ampar

"Pelago's software, called Whrrl"

Pat, I'd like to buy a vowel please.

May 27, 08 - 02:18 pm Comment from: Mac+

... and then Apple buy out the most succesful companies of these startups.

Overall they start doing with iPhone/iPod Touch what they should have done with the Mac in the early 80's.

May 27, 08 - 02:24 pm Comment from: iWill

As KPCB partner John Doerr said introducing the iFund at the March SDK event, the iPhone is a game changer because its a new platform that's "more significant than the personal computer".

May 27, 08 - 04:46 pm Comment from: be skeptical

the two companies to have been granted iFund access are companies that are already vested with KCPB. Pelago already received funding in 2006 from KCPB and iControl has John Doerr sitting on its board.

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