KPCB begins funding companies with $100 million iFund for Apple iPhone, iPod touch development
Tuesday, May 27, 2008 - 01:42 PM EST"Apple won't crank up the hype machine about all the new things an iPhone can do until its Worldwide Developers Conference on June 9, but here's a small taste of what's in store: finding things to do in the neighborhood when you're at a loss," Peter Burrows reports for BusinessWeek.
"That's the idea behind Pelago, the first company funded by Kleiner Perkins Caufield & Byers as part of the $100 million iFund the venture capital firm announced in March at Apple's last big iPhone event. Pelago's software, called Whrrl, ties the mapping capabilities of the iPhone and other smartphones with the ability to find information about places where you, your friends, or anyone has been," Burrows reports.
"Apple's approach was to make it easy for any Mac developer—and there are millions of them—to create iPhone applications. While Kleiner Perkins is encouraging its iFund companies to create apps that run on many kinds of smartphones, KPCB partner Matt Murphy says Apple holds a huge advantage in this regard. 'Good luck finding a platform that has the same rabid developer base,' he says. Better yet, Apple will distribute developer's creations to the iPhone-owning public via the soon-to-open AppStore. While Apple will keep 30% of every dollar in sales, that's a better deal than many carriers give, with far less hassle and expense in landing one-off deals," Burrows reports.
"The venture firm has received submissions from 1,700 startups that hope to raise money via the iFund. So far, it has only funded Pelago and iControl, which makes a home automation application that would give iPhone users remote control over air conditioners, lighting, window shades, and so on. Murphy says the venture firm has extended an offer to one more startup, and is seriously considering another 10," Burrows reports.
Full article here.

as always....