Leopard at 1: Five lessons learned
Friday, November 07, 2008 - 09:30 AM EST When Apple released Mac OS X 10.5 Leopard on October 26, 2007, "the company immediately had to deal with scattered technical problems," Robert Lemos reports for CIO."What a difference a year makes. Apple has weathered the problems, morphed both its iMac and MacBook systems to aluminum cases with clean lines, and plans to release the sixth revision, code named 'Snow Leopard,' to its flagship operating system," Lemos reports.
"Next year, the company could hit a milestone that it's missed for a long time and claim at least a 10 percent share of U.S. computer shipments. The company has regularly grown its shipments in the United States, reaching a 9.1-percent share in the most recent quarter, according to data from IDC," Lemos reports.
Leopard at 1. Five lessons learned:
1. Fix problems fast
2. Style and substance matter
3. One OS to bind user community
4. Don't Let Your Rival Shape Your Brand
5. Macs Must Mean Business
Full article here.


I'd have to say that Apple has done a good job at #1 for years, #s 2-4 are certainly not new to Leopard and #5 is probably the only "lesson learned" that could reasonably apply in this example.
I guess the author is new to Apple and just doesn't understand much of the history of Apple.