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Leopard at 1: Five lessons learned
Friday, November 07, 2008 - 09:30 AM EST

When Apple released Mac OS X 10.5 Leopard on October 26, 2007, "the company immediately had to deal with scattered technical problems," Robert Lemos reports for CIO.

"What a difference a year makes. Apple has weathered the problems, morphed both its iMac and MacBook systems to aluminum cases with clean lines, and plans to release the sixth revision, code named 'Snow Leopard,' to its flagship operating system," Lemos reports.

"Next year, the company could hit a milestone that it's missed for a long time and claim at least a 10 percent share of U.S. computer shipments. The company has regularly grown its shipments in the United States, reaching a 9.1-percent share in the most recent quarter, according to data from IDC," Lemos reports.

Leopard at 1. Five lessons learned:
1. Fix problems fast
2. Style and substance matter
3. One OS to bind user community
4. Don't Let Your Rival Shape Your Brand
5. Macs Must Mean Business

Full article here.

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Nov 07, 08 - 09:37 am Comment from: Just another Jeff

I'd have to say that Apple has done a good job at #1 for years, #s 2-4 are certainly not new to Leopard and #5 is probably the only "lesson learned" that could reasonably apply in this example.

I guess the author is new to Apple and just doesn't understand much of the history of Apple.

Nov 07, 08 - 09:38 am Comment from: Richie

Here here.

Nov 07, 08 - 09:48 am Comment from: Gary

Less bloat.

Faster.

True 64-bit throughout.

Nov 07, 08 - 09:51 am Comment from: Ouate de Phoque

#6. Snappier

Nov 07, 08 - 10:12 am Comment from: rdbvideo

Next lesson to be learned (not Leopard related)....
Glossy only is not customer friendly.

Nov 07, 08 - 10:15 am Comment from: Nikke

You can't say that Apple fix problems fast... (I hate to say this, but it's the truth.) At least the security holes, compared to MS.

Nov 07, 08 - 10:26 am Comment from: Randian

@rdbvideo, a few facts:

There's no Santa Claus, the Tooth Fairy is bogus, the Great Pumpkin is hogwash, and glossy is so much preferred by Apple's customer base, it's not even arguable.

Yes, cries such as yours do rise from the throng of malcontents, but your voices are few, comparatively speaking. And, by the way, the world is actually NOT out to piss you off, so save up a few extra pennies over the next year or so and purchase an MBPro . . . which DOES have the anti-glare screen you so vehemently call for.

Oh, and get over it.

Nov 07, 08 - 10:28 am Comment from: Jeremy

@ Nikke - You don't know what you're talking about.

Also, even if it were true, it's irrelevant to the article at hand which is talking about how fast Apple fixes problems with the OS that are causing real problems for users.

Nov 07, 08 - 10:29 am Comment from: Metryq

One OS to bind them? What is this, Lord of the Rings?

Nov 07, 08 - 10:30 am Comment from: Preston

@rdbvideo

I agree. I really resent glossy only. Matte is where it's at!

Nov 07, 08 - 10:34 am Comment from: Mr. Reeee

rbdvideo....

This is exactly right. Apple should offer the CHOICE of matte and gloss. Even Apple reports that the matte/glossy split is near 50%.

Their core (and loyal users) need, want and demand matte screens for accurate color work, video, 3D and Photoshop work.

When you sit at your monitor 8 - 10 - 12 hours or more per day... let's not even THINK about deadlines... Matte is essential. Matte is ergonomically correct.

I was tired of waiting for Apple to upgrade their monitors with better specs, so I voted with my wallet and bought a ViewSonic monitor.

Nov 07, 08 - 10:35 am Comment from: maczar

I, too, must agree with Radian. There will always be malcontents that can't just be happy with the Apple products that are available to them, in comparison with the load of crapware coming out of Redmond. I have the new MBP with a glossy screen and I love it. So for you whiners that want to nit-pick down to the sub-atomic level, Grow UP. Grow a Pair, and be thankful for the superior products we enjoy that come out of Cupertino.

Nov 07, 08 - 10:38 am Comment from: Nikke

@ Jeremy - I know what I'm talking about.

Do you really think that security holes in the OS aren't real problems?

And when it comes to other problems, I still can't say that Apple would be specially fast solving problems. Example: My MB Air's airport STILL doesn't work like it should work. So ONE YEAR and no proper solution! If You call that fast, I don't wan't to see the slow.

Nov 07, 08 - 10:41 am Comment from: Fergman

I have a 17" MacBook Pro with the HD Glossy screen and it is fantastic. Far better than my other normal matte screen on the older PowerBook.

All the BS about reflections etc is crap. Your eyes adjust so quickly and the benefit of the HD screen and all the extra pixels is just a magnificent experience. Apple should be offering the HD for every computer in the lineup instead of having to pay a 100 bucks extra.

Not a complaint, because I was willing to pay the little extra for the screen. Don't crap on the Glossy till you have used it extensively. You will not go back.

Cheers, dears.

Nov 07, 08 - 10:47 am Comment from: disposableidentity

Funny. It does look like it's the rest of the world that's changed, and not Apple. Apple's pretty much been doing the same thing since the beginning of OS X -- no real change in strategy or direction. It's just that now people are noticing.

Nov 07, 08 - 10:51 am Comment from: 84 Mac Guy

A positive article about Apple in a magazine written for corporate IT managers. This is a very, very good thing.

Nov 07, 08 - 10:56 am Comment from: @maczar

"So for you whiners that want to nit-pick down to the sub-atomic level, Grow UP. Grow a Pair, and be thankful for the superior products we enjoy that come out of Cupertino."

No room for anyone except those who orgasm over glossy screens. You sound like a commie preaching the glorious unity of the party.

Nov 07, 08 - 10:57 am Comment from: qka

@ Nikke

Concerning secuity flaws, you don't know what you are talking about.

Yes, OS X has vulnerabilities, weaknesses that have the theoretical possibility of being exploited. Since much of the OS X code is open source, they get fixed as the community fixes them.

Windows has vulnerabilities, but more distressingly for users, it has exploits, security flaws that are being, well, exploited, by malware. Since Windows is closed source, they get fixed whenever MS feels like it, or gets shamed into it, whichever comes first.

Big difference. Can you name an OS X exploit, other than those that are social engineering?

Check any of the security flaw tracking lists if you don't believe me.

Nov 07, 08 - 10:59 am Comment from: maczar

And you sound like one of the malcontents that like to bitch and moan because you can't have your way. Apple is supposed to jump and do exactly what you say, or you'll take your business else-where. Go ahead. See if anyone misses you. You're a child.

Nov 07, 08 - 11:22 am Comment from: FUDsucker Proxy

@Nikke

"My MB Air's airport STILL doesn't work like it should work ..."

That is soooooo vague, without specific details as to the problem your post means nothing.

Nov 07, 08 - 11:28 am Comment from: KingMel

CRTs are glossy, and some people chose to hang an anti-glare device in front to reduce reflections (I tried one and did not like it).

Before complaining, see if you can find a solution. Anti-glare films have been mentioned several times in the MDN forum. Have you tried that?

If I continue seeing 'glossy gripes' on this forum I am going to relabel some existing spray product as 'matte display in a can' and make some real money.

Simplification and standardization of product lines offers significant advantages to Apple as a company, and ends up resulting in more capable products at lower prices for Mac users. The tradeoff is that some consumer or pro niches are not as well served by the standard product configurations. But there may very well be reasonable work-arounds for some of those issues. Try to find one.

Nov 07, 08 - 11:29 am Comment from: Nikke

Dear FUDsucker Proxy,

Here is details for You:

1. It take about 5-10 min to even find a network
2. Drops connections at least ones in an hour

Nov 07, 08 - 11:30 am Comment from: JohnLee

Mr. Reeee claims that matte screens are required for accurate color work, etc. I couldn't disagree more. I've worked extensively with both matte and glossy. Matte screens produce muddy colors. Glossy screens produce bright colors and sharp resolution. I work with my glossy screen in several locations--right now I'm in an office with bright lights and sun streaming in through the windows--and I never experience any glare problems.

While some who prefer matte screens may have given glossy screens a fair chance, I'm guessing that most haven't. I used to be with you guys, but once I went glossy there was no turning back. As I've said before, your mind quickly learns to tune out reflections, and they cease to be a problem.

There are significant design issues that are causing Apple to go solely with glossy screens, and they're worth it.

Give it a try.

Nov 07, 08 - 11:44 am Comment from: Jeff

@maczar
"So for you whiners that want to nit-pick down to the sub-atomic level, Grow UP. Grow a Pair, and be thankful for the superior products we enjoy that come out of Cupertino."

I have a pair not that that is relevant, and it for that reason that I am able to stand up to the man and say I will not go quietly into the abyss of mediocrity that is Apple's competition. Apple is supposed to be an enabler of "Thinking Different", yet they are telling use we all have to think the same, it's Steve's way or the highway!

Nov 07, 08 - 11:46 am Comment from: feral

the future's so bright ya gotsta wear shades...

this is one of those immovable object meets irresistable force things,some people will not budge no matter what anyone says.

come on apple...just invent a screen that does both..you know ...
thought provoked magnetically orientated quantum reflection shifting high definition aesthetically pleasing screen
or
TPMOQRSHDAPS for short...

LOL

Nov 07, 08 - 11:48 am Comment from: MacRaven

Problem in most cases lies between chair and keyboard when impatient person STOPS the upgrade because THEY think it's not reacting fast enough. It's doing stuff! Leave it alone!

As an IT I have found in most cases, those that got the supposed "Blue Screen of Death" just had a lack of patience. When the install goes blue walk away and go do something else. I loaded Leopard on a heck of a lot of Macs, near 100 from towers to laptops to mini's to iMacs and not one hung up permanently with a blue screen. Not at work, nor guiding people through it at home.

When someone tells me something is hung up I tell them to go do something for a half hour. I say a half hour because that is overly generous and if it's still hung then, well, then it really is-- then call me. Same with Leopard's "Repair Permission" you need to start that and then go to lunch or get your coffee down the hall.

Nov 07, 08 - 11:48 am Comment from: neomonkey

Nikke, sounds more like you have a network problem. What kind of router/access point are you using?

Nov 07, 08 - 11:55 am Comment from: spyinthesky

We have 8 month old Vista machines here at work that have sleep problems, freeze problems, comunication problems of various sorts, are eternally slow and a multitude of other minor faults and annoyances that come and go. No one even tries to fix many of them them or they are simply unfixable and certainly nothing is heard from Microsoft that even accepts them as a reality. Oh and our server is continually slow or down and our web server was infiltrated recently by those nasty Russian fraudsters despite all the apparent protection Fort Knox can only dream of or so MS and their cronies would have us believe. Of course its easy to 'correct' things if you refuse to accept they actually exist. Meanwhile their users just begin to believe this is normal.

Meanwhile on the odd occasion we get a small problem with our Macs (usually pc network related) the PC brigade immediately start to point fingers. Funny old World innit.

Nov 07, 08 - 11:56 am Comment from: Marc G

@Randian: You said "a few facts:

<There's no Santa Claus, the Tooth Fairy is bogus, the Great Pumpkin is hogwash,> True <and glossy is so much preferred by Apple's customer base, it's not even arguable.> Where's your evidence to back up this claim. As it happens, I have an iMac with a glossy screen which only makes using the computer difficult for about 2 hours on bright, sunny days. However, I work with people in the media industry (graphic designers, video editors, etc.) and have found glossy to be a really person preference situation. Some like it, some hate it.

<Yes, cries such as yours do rise from the throng of malcontents, but your voices are few, comparatively speaking.> Again, please show us where you get your information.
<And, by the way, the world is actually NOT out to piss you off, so save up a few extra pennies over the next year or so and purchase an MBPro . . . which DOES have the anti-glare screen you so vehemently call for.>
The 15 inch MBP is too big and too heavy for many people who need to take them to and from school or work. I deal with tremendous back pain every day and have done so for my entire adult life (roughly 20 years) so the last thing I want to do is add a 6LB laptop to my already textbook heavy bag. Even my 5LB 12inch PB G4 adds a good chunk of weight. I'm sure you can see my point.

<Oh, and get over it.> As if nothing else you wrote was rude enough, this was completely uncalled for. I respectfully suggest that you get over yourself and be a bit more civil when responding to comments.

Nov 07, 08 - 12:20 pm Comment from: qka

The other thing no one else is mentioning - this article is from CIO magazine.

As in Chief Information Officer. That Macs are getting any mention at all in such a publication indicates that a major change is starting to happen.

@ Nikke - have you taken your problem Mac to an Apple store and had Genius take a look at it? Yeah, I live in the boonies too, but it might be worth the trip.

Nov 07, 08 - 12:38 pm Comment from: Chris

How about lesson 6:
Don't break things that work OK already! (ie dock folders, iMovie 8)

Nov 07, 08 - 12:54 pm Comment from: BC Kelly

Un-Fix (go back to what was, dig?)

Finder Search Results View Options - when searching a folder, drive, etc

Those View Options are VERY limited - only 3

Need also - size, date created/modified, comments, etc

All of them were in 10.4 and past going back to OS9


Perhaps something in this is involved with Snow Leopard, and will be "fixed" with that release ?

We'll See


BC

Nov 07, 08 - 01:06 pm Comment from: @maczar

It works both ways maczar. Your preference appears to be glossy. If all Apple offered was matte, in all probability we'd hear you complaining because Apple didn't offer a glossy screen.

I prefer matte. I've sat behind my brothers glossy MBP long enough to realize a glossy screen is not for me. Why is it that some people can't accept the fact that some of us just don't like glossy?

Nov 07, 08 - 01:13 pm Comment from: rdbvideo

Man, I'm hearing a lot of hate speech from some of the glossy people.
Now, that's not being inclusive, is it?

Why do some people think that providing the matte option threatens their glossy preference?
"Can't we all just get along?"
wink

Oh... BTW:
As far as "All the BS about reflections etc is crap."
Let me refer you to an article from last week.
Watch the video. At points you don't know if you are looking into the room or the screen.

http://macdailynews.com/index.php/weblog/comments/18974/

Nov 07, 08 - 02:00 pm Comment from: krquet

Verily, it is Steve's way or the highway. I once had the gall to make a point somewhere (or so is my claim) and it was misconstrued as anti by the fans. Upon the usual tearing me down to size, I was well advised to mind the door that it doesn't hit my derriere on the way out. Seriously, I have been on the highway a few times, and it is not all that pretty out there.

Allow me, then, to afford all you Apple-whiners the same courtesy laden advice, "don't let the door hit your ass on your way out."

"What we want to do is deliver an increasing level of value to these customers, but there are some customers which we choose not to serve." - Jobs 2008.
Don't agree? Highway's that way.

Nov 07, 08 - 02:17 pm Comment from: Mr. Matte

Steve's way can change.
He once said, “People don’t want to watch video on their iPod.”
Market forces change his mind.

It's our job to remind him when the occasional turd slips out.

This whole problem started because J.I. didn't like the unsightly iSight in his design.
Why alienate some users so he can win another design award?

Wake up Steve! Bring back choice.

Nov 07, 08 - 02:42 pm Comment from: Jeremy

@ Nikke (again)

Nah, you still don't know any of the details of what you refer to as your answer highlights yet again. You've also had a couple of hours to go look this stuff up if you wanted to.

This statement right here:

"... My MB Air's airport STILL doesn't work like it should work... "

Shows you're an idiot right off the top.

That is unless by "airport" you mean there are a tiny model aircraft landing on top of your laptop.

And of course all the top computer technicians know that when you use the phrase "doesn't work like it should" you are supposed to spell it ... "dont werk lik it shud" and affect a Hillbilly accent while doing so. wink

Nov 07, 08 - 03:16 pm Comment from: Fix my Trackpad

"be thankful for the superior products we enjoy that come out of Cupertino."

Every new Mac Pro comes with a built in Jobsian Click Eliminator which examines your trackpad clicks for ones which are offensive to Steve and bans them.

You don't get to know which click will be banned ahead if time, but you are welcome to modify your click and submit it again.

If only every PC maker could match that technology.

Fortunately the Macbook Pro has a sexy rigid aluminum case which protects it when frustration at it continually ignoring your clicks causes you to hurl it into a wall.

Nov 07, 08 - 03:46 pm Comment from: Jimy

7. Scrolls like butter.

Nov 07, 08 - 04:10 pm Comment from: Nathan

Haha, I don't know how these comments get off topic so much. AirPort problems should be fixed with firmware updates by now.

The whole point of this article: "A positive article about Apple in a magazine written for corporate IT managers. This is a very, very good thing."

Vista has been out for almost three years now, and it STILL hasn't been fixed. I don't have any clue about Windows Server 2008. Microsoft needs to strip everything away and go back to the NT4.0 version and build from there. UI shine and sparkle should come during the development so you are sure it doesn't bog down the system…cough…Æro…cough.

So M$ hasn't fixed an older OS while Apple had fixed it's yearling OS a few months in. Touché…

Nov 07, 08 - 04:42 pm Comment from: NCIceman

Leopard was a great example of how to deal with launch issues, again demonstrating how Apple gets it right.

As for Steve's way or the highway, I do hope his way eventually incorporates desktop gaming...

Nov 07, 08 - 08:10 pm Comment from: David Hutchinson

The real significance is the source of this article: CIO magazine, a mainstream IT publication geared to executives in larger corporations!

Nov 07, 08 - 08:34 pm Comment from: me

"... My MB Air's airport STILL doesn't work like it should work... "

Shows you're an idiot right off the top.


???? because he paid for a MBA?

Nov 08, 08 - 12:59 am Comment from: Joking Right?

"demonstrating how Apple gets it right."

Apple F**ks the Dog with every new product introduction. Can you point to a product they've launched recently which hasn't had some major problem?

Sure they get fixed sooner or later, at least for those who don't buy 1.0 hardware. Those people get software workarounds of varying effectiveness.

Nov 08, 08 - 10:58 am Comment from: Twisted

#7 PPC Support is important to the existing customer base.

Nov 10, 08 - 10:44 am Comment from: Rudge

My biggest gripes about Leopard was that many of the applications stopped working (including Apples own applications). Even some hardware like the older Airport stopped working correctly. You weren't given a choice in the upgrade. You had to do a delete and install. And finally, the Apple apologists and fan-boys would never admit to any of these short-comings, forcing new users to try to come up with that on their own.

In all fairness, a lot of the blame of Leopard's woes needed to be put on the Apple developers being shifted over to the iPhone development to get that out in time. The thinner resources showed in the slower support and development of both Mac OS X and the iPhone's OS. Everything is working a lot better now, but you had to wait a bit. Lessons learned? I don't know about that.

Still, it's a lot better than Vista, but that's not much of an excuse.

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